With more people working from home and turning to Google for answers, it is more important than ever that businesses have information available that helps customers as they research and consider purchases and needs. SEO is the best way to get the information your organization has into the hands of people searching.
SEO is one of the best, low-cost ways to ensure long-term visibility for your organization, which is increasingly important as budgets are slashed and ad dollars are wasted. If you’re looking to make the case to your team that they should invest in SEO now, there is now a resource for that.
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Source: IAB
