• Texas | Arizona | Virginia | Idaho
  • (888) 705-0930
  • info@therawragency.com
Facebook-f Twitter Instagram Linkedin-in
  • Home
  • Who We RAWR
  • Solutions
  • Portfolio
  • Blog
  • Contact
Menu
  • Home
  • Who We RAWR
  • Solutions
  • Portfolio
  • Blog
  • Contact

The reason websites are losing valuable traffic from Google

Facebook
Twitter
LinkedIn

In 2019, companies dependent on search traffic were shocked to find out that, for 51% of all searches performed, Google fails to deliver a click to any external website. The data behind the growing number of these “Zero-Click Searches” prompted preeminent search expert Rand Fishkin to proclaim that Google is now undeniably “everyone’s competitor” in search.

After all, with 51% less potential traffic, websites receive 51% less revenue and leads. This is a colossal — yet under-recognized — problem for all websites that survive off their ability to generate measurable value.

This white paper from  Longtail UX will show that the solution to this new “Zero-Click Google World” is to create landing pages that serve longtail search better than Google can. Proof will be shown that, in cases where the landing page is of high-enough quality, Google continues to deliver the traffic, revenue, and leads to websites just as it did in 2004.

Visit Digital Marketing Depot to download “Growth Marketing Automation in a Zero-Click Google World,” from Longtail UX.

The post The reason websites are losing valuable traffic from Google appeared first on Search Engine Land.


Source: IAB

Facebook
Twitter
LinkedIn

Recent Blog Posts

Why you should invest in branded keywords even if your company ranks #1 on Google

July 5, 2022

Top 5 secrets your search bar is hiding

July 5, 2022

How to use Google Ads Competitive Metrics

July 1, 2022

Twitter’s algorithm ranking factors: A definitive guide

July 1, 2022

What’s the biggest hidden secret in Google Ads?

July 1, 2022
View More
Facebook-f Twitter Instagram Linkedin-in

Get In Touch

  • Texas | Arizona | Virginia | Idaho
  • (888) 705-0930
  • info@therawragency.com

Latest Blog Post

Why you should invest in branded keywords even if your company ranks #1 on Google

July 5, 2022
View More

Copyright 2022 | The RAWR Agency, LLC. |

Sitemap | Privacy Policy

  • Home
  • Who We RAWR
  • Solutions
  • Portfolio
  • Blog
  • Contact
Menu
  • Home
  • Who We RAWR
  • Solutions
  • Portfolio
  • Blog
  • Contact