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April 9, 2020

Google reviews coming out of quarantine

Google shut down the publication of new reviews and Q&A a few weeks ago as part of its coronavirus response and reduced support. However, the

April 9, 2020

The reason websites are losing valuable traffic from Google

In 2019, companies dependent on search traffic were shocked to find out that, for 51% of all searches performed, Google fails to deliver a click

April 9, 2020

IAB Testifies Before Senate Commerce Committee Examining Big Data and COVID-19

On April 9, IAB Executive Vice President for Public Policy Dave Grimaldi testified before the Senate Commerce Committee on the use of big data to

April 9, 2020
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General

How SEO and PPC strategies can work together to drive business goals

Many e-commerce retailers consider their PPC and SEO marketing strategies to be separate entities. Sometimes, they are even viewed as alternatives to one another, with

April 9, 2020

Microsoft Advertising adds ‘Include in Conversions’, view-through conversion options

Microsoft Advertising has rolled out to new conversion goal options for Search and Audience Network campaigns. Before you get started, you’ll need to ensure you

April 9, 2020
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