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February 25, 2020

IAB Proposes Changes to CCPA Regulations

On February 25th, IAB submitted comments to the California Office of the Attorney General (AG) in response to the AG’s proposed California Consumer Privacy Act

February 25, 2020
microsoft advertising made in usa ad extension 1
General

‘Made in USA’ ad extensions spotted on Bing

A “Made in USA” label accompanied by a flag icon appears to be the latest automated ad extension test by Microsoft Advertising. Where it’s showing.

February 25, 2020
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General

Smart Shopping campaigns: How to test and extract more value from automated campaigns

Kirk Williams of ZATO Marketing spoke on Google Smart Shopping campaigns at SMX West 2020. Have you gotten the hard sell? Google reps have been

February 25, 2020

How to use the AMP status report to identify page errors, validate fixes

Google has posted an explainer for its AMP (accelerated mobile pages) status report on the AMP blog. The report can be accessed within Google Search

February 25, 2020
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General

Competition forces retailers to rethink the role of branded, non-branded and trademark traffic

When it comes to Google Ads, most retail marketers are interested in a single KPI – return on ad spend. To increase ROAS, some marketers

February 25, 2020

SEL 20200225

The post SEL 20200225 appeared first on Search Engine Land. Source: IAB

February 25, 2020
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