Consumers everywhere now favor online marketplaces, not Google, when beginning a product search. Amazon recently overtook its rival when it comes to where shoppers start their customer journeys. This shift shows no signs of stopping. Where brands once sold to retailers via wholesale, they now compete for visibility on retail platforms. Success depends on both organic and paid advertising.
With so much change afoot, what exactly is the state of retail media in 2020? To find out, Crealytics interviewed 100 executives from leading retail brand manufacturers in the U.S.
Join Crealytics founder and CEO Andreas Reiffen and Search Engine Land’s Ginny Marvin as they discuss how leading retail brands can survive – and thrive – in the era of online marketplaces.
Don’t miss this webinar! Register today for “The State of Retail Media: Learnings from 100 Retail Brand Executives,” presented by Crealytics.
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Source: IAB