• Texas | Arizona | Virginia | Idaho
  • (888) 705-0930
  • info@therawragency.com
Facebook-f Twitter Instagram Linkedin-in
Rawr Logo
  • Home
  • Who We RAWR
  • Solutions
  • Portfolio
  • Blog
  • Contact
Menu
  • Home
  • Who We RAWR
  • Solutions
  • Portfolio
  • Blog
  • Contact

Standard text ads will live on a bit longer, Microsoft Advertising says

Facebook
Twitter
LinkedIn

Apparently, there are still quite a number of advertisers with active standard text ads in their Microsoft Advertising accounts. Their end date has been extended.

The change. Microsoft Advertising had said standard text ads would no longer serve after 2019. On Monday, the company announced existing standard text ads may continue to serve until March 31.

Why we should care. Advertisers have not been able to create or edit standard text ads in their accounts for two years. Some advertisers may not have touched their ads for two years while others may be running standard and expanded text ads (ETAs) against each other and still seeing strong results from those standard ads.

If you’re not running expanded text ads at all, it is time to start. Microsoft Advertising will eventually pull the plug on your standard text ads. You can import ETAs from Google Ads if you’re running campaigns. Microsoft Advertising has more information on migrating to ETAs here. (And you might as well start testing some responsive search ads while you’re at it.)

The post Standard text ads will live on a bit longer, Microsoft Advertising says appeared first on Search Engine Land.


Source: IAB

Facebook
Twitter
LinkedIn

Recent Blog Posts

What is helpful content, according to Google

August 19, 2022

TikTok announces three new shopping ad features

August 19, 2022

A 3-phased approach to proactive online reputation management

August 19, 2022

How to maximize insights from Performance Max

August 19, 2022

Google’s new helpful content update targets sites creating content for search engines first

August 18, 2022
View More
Rawr Logo White
Facebook-f Twitter Instagram Linkedin-in

Get In Touch

  • Texas | Arizona | Virginia | Idaho
  • (888) 705-0930
  • info@therawragency.com

Latest Blog Post

What is helpful content, according to Google

August 19, 2022
View More

Copyright 2023 | The RAWR Agency, LLC. |

Sitemap | Privacy Policy

  • Home
  • Who We RAWR
  • Solutions
  • Portfolio
  • Blog
  • Contact
  • Home
  • Who We RAWR
  • Solutions
  • Portfolio
  • Blog
  • Contact