Last November, Rand Fishkin shocked the search marketing world at SMX East by proving that Google has turned from being everyone’s friend (and largest traffic source) to become everyone’s competitor. Not only are more than 50% of Google searches now ending without an organic click — Google is using YOUR content to keep users away from your website, resulting in growing losses for you in both revenue and leads.
With Google’s BERT algorithm threatening to cause even more Zero-Click losses for websites and Google progressively using more paid real estate for Shopping, Travel and Job ads, this topic is both urgent and of critical importance to websites experiencing traffic losses.
Join our webinar as our Google experts show you the proactive steps you can take today to recover traffic lost to Zero-Click searches. Register today for “Google is Hogging Half Your Traffic: How to Get It Back,” presented by Longtail UX.
The post Google is hogging half your traffic–Learn how to get it back appeared first on Search Engine Land.
Source: IAB
