Artificial Intelligence (AI) is one of the most promising, but misunderstood and underutilized technologies in B2B marketing. That’s despite the fact that there are real, practical ways modern marketers are using AI in their account-based marketing programs. From hypertargeting to personalization and creative optimization, AI is making its way into the marketer’s standard toolkit.
Join Jessie Johnson, Research Director at Forrester/SiriusDecisions, and Gil Allouche, CEO of Metadata.io, as they discuss the increasing use of AI in marketing. You’ll hear about the practical applications of AI in marketing functions, as well as the real results companies are getting by using AI in their marketing programs.
Register today for “2020 Outlook for AI in B2B Marketing,” presented by Metadata.io.
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Source: IAB