Why Mobile Marketing Is Important For Your Business
Mobile marketing is no longer something of the future. It’s happening right now, and if your business isn’t utilizing the many opportunities of mobile marketing, then you’re missing out. By not jumping on the mobile marketing bandwagon, you’re inadvertently setting yourself up for failure and here’s why.
More Than 50% Of Customers Care About Mobile Friendly Sites
Studies show that more than 50% of consumers are more likely to make a purchase from websites that are optimized for mobile. In addition, an even greater % said they would take their business elsewhere if they had a bad mobile experience. So if you don’t have a mobile friendly website, now is the time to get one. We can help with that :).
85% Of Local Ads Will be Mobile In Less Than 2 Years
Local businesses are small businesses and this is one area in which you have to be competitive. You can’t afford not to be. With sites like LivingSocial and Groupon, customers are expecting to see your company making statements through mobile advertising, with coupons, email blasts, promotions, etc.
Over 90% Of Mobile Searches Lead To Some Kind Of Action. Over 50% Lead To Purchases
If you want more customers reaching out to your business, the first thing you need to do is make them aware that you exist so that they can reach out. Fantastic customer service doesn’t mean much if no one is calling or coming in. Mobile marketing is the most cost effective way to do this, and many times it’s a lot faster.
Mobile Coupons Are Redeemed 10x More Than Traditional Coupons
If your business relies heavily on foot traffic in and out of your doors, relying on newspaper coupons is no longer likely to get the job done. If you want to promote a product or sale, mobile coupons are an inexpensive yet effective way to go.
Mobile Is Already Taking Over Desktop
Studies have shown that more people now than ever are using their cell phones to find information, research companies and get local deals. If you aren’t in front of these customers, you’re going to get left in the dust. More people own a mobile phone than a toothbrush and the average user spends over 2 hours a day using mobile applications.
Mobile marketing is no longer something that can be ignored. It’s a necessity, and it gets you a ticket into the game. Researching your industry and coming up with a mobile marketing strategy will allow you to capitalize on the many opportunities mobile has to offer. Contact us to plan your mobile strategy for 2016!
