In this day in age, the customer is king. Companies are being remodeled to fit a customer-centric framework. From strategies and processes, to culture and organizational structure; all of these elements are important in how they help enhance a customer’s experience. Customers are no longer interested in brand messages, but rather their experiences. This is the future of marketing and the key to your success. Let’s take a look at why.
Customers Base Brands Off Of Their Experiences – From the moment they hit your website or walk into you store, everything is based off of how you make them feel. From customer service to retail ambiance; when you connect with a customer in a unique way, you leave an impression. One that makes them want to come back again.
Customers Are Very Demanding- In today’s world, where business is competitive, one negative experience and you could lose a customer forever. People are becoming less tolerant of bad experiences more now than ever. Research has shown that it takes 12 positive experiences to repair one negative one. Ouch!
Bad Reviews Are Damaging To Your Business– Statistics show that Americans will mention a good experience to an average of 9 people, whereas they’ll tell 16 people about a bad one. Most people are unlikely to forget a bad review. In addition, they’re not likely to remember an average one either. Both can hurt the reputation of your business.
Angry Customers Can Tarnish Your Brand– It’s true, the internet is the perfect place for angry customers to vent and throw your name under the bus after they’ve had a bad experience. Whether it’s on social media, a forum or review. Once the words are out, they can’t be taken back. This can be very damaging for a brand.
In closing, the key to a successful business now, and in the future, is to create amazing customer experiences. Today’s customer is seeking personalized interactions with their favorite companies. It’s important to connect with them in a way that is deeper than the traditional brand-consumer relationship. RAWR can help you craft your customer experience and develop the relationship you need to be successful.