Found a great (and very relevant) article written by
July and August tend to be quiet months for marketers. With many customers jetting off to other climates and children keeping their parents busy, it can be tough to find leads during this time of year.
It’s all too easy to assume that you simply need to increase your efforts, but the fact is that certain methods of marketing simply aren’t as effective during the summer period, no matter how much hard work you put into them. It pays off to instead focus on the methods that still reach customers. Here are some tips to do just that:
Wherever people are in the world, you can bet they’ll still be checking social media. It’s nigh on impossible for people to escape from the likes of Twitter and Facebook – indeed, people actively enjoy sharing their holiday snaps and bragging about where they’ve spent the day through these social mediums. Therefore, pour the majority of your marketing methods into social media campaigns and think of clever ways to reach customers and incentivize sales no matter what your audience are up to.
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You know all that data that you’ve got on your computer, that’s in a bit of a state but you haven’t had time to properly sort through? Use some of your time during these quieter months to have a good, thorough clean up. Well organised data means better and more targeted campaigns, so when business picks up again – you’ll be in a position to send campaigns to those customers who will definitely be interested in what you have to say.
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Nobody likes to come home after a holiday to a big pile of leaflets and marketing mail on the other side of their letterbox. The majority of people who find this sort of ‘bumf’ after their vacations will chuck it straight in the bin. You can be smarter than your competitors by focusing on digital campaigns during the summer period. While people may not be spending time at home, they are still checking their email inbox and scrolling through search engines to find the best places to spend a sunny day. This is your chance to strike with a well-targeted digital marketing strategy.
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