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Search drives 3x more visitors to hospital sites compared to non-search. Search is by far the preferred way for patients to find healthcare providers online. (Source: Google)
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Patients who booked healthcare appointments ran 3x more searches than those who didn’t. The healthcare consumer journey often involves extensive research — consumers evaluate numerous providers before taking action. (Source: Google)
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94% of healthcare patients use online reviews to evaluate providers. Reading reviews is an easy first step for prospective patients to get a feel for your practice. (Source: Software Advice)
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It only takes 1-6 online reviews for potential patients to form an opinion about your practice. A single bad review can deter numerous prospective patients. (Source: RevLocal)
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81% of consumers are unsatisfied with their healthcare experience. To maintain positive reviews, encourage satisfied patients to leave reviews and mend relationships with dissatisfied patients. (Source: Prophet)
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43% of Millennials are likely to switch practices in the next few years. Providing a top-notch experience for this demographic is important not just for your review strategy, but also for patient retention. (Source: SolutionReach)
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Healthcare digital ad spend in the US is projected to increase by 10% in 2023. Experts expect this trend will continue in the coming years as well. (Source: eMarketer)
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Healthcare digital advertising spend overtook healthcare TV ad spend for the first time in 2021. At that time, healthcare digital advertising spend accounted for 46% of all healthcare ad spend. (Source: Zenith Media)
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The average cost for a healthcare lead is $286. With digital ad spend on the rise, healthcare marketers are paying more for each lead. (Source: HubSpot)
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88% of healthcare appointments are scheduled by phone. Prospective patients who research online prefer to call because healthcare is personal and private. People booking healthcare appointments for themselves, their children, or other family members want to speak to a real human being. (Source: Sequence)
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81% of healthcare marketers believe inbound calls and phone conversations are a key component of their organization’s digital-first strategy. Healthcare marketers plan to tap into phone call data to better understand their patients and inform their strategies. (Source: Forrester)
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65% of consumers have cut ties with a brand over a single poor customer service experience. If you fail to provide frictionless caller experiences, it will cost you customers. (Source: Digiday)
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