At SMX West last month, Google a look at customer value reporting and value rules. The company first teased these features in the Google Ads UI at Google Marketing Live last year. They’re both still in beta but here’s what we know about how they’re designed to work. Customer value reporting. When it’s live in…
DetailsDigital Asset Management platforms, often called DAMs, are software programs that store, organize and enable the more efficient use of an organization’s entire library of digital assets. A DAM is the “single source of truth” where marketers can find every relevant version of the media assets that have been created for the brand — images,…
DetailsLast month I spoke at SMX West about managing product detail pages on e-commerce sites like Amazon, Walmart and others during the “SEO For E-commerce Category, Product Detail Pages” session. My co-presenter, Jill Kocher Brown, and I fielded a number of questions during the session. Here’s a few more I wanted to follow up on.…
DetailsWhat should businesses looking to hire an SEO expect to see during the proposal process? How much work should SEOs be expected to produce upfront to win the contract? Google’s recent video on hiring an SEO specialist has reignited the discussion around these questions. In the video, Google recommended that employers ask candidates to conduct…
DetailsHaven’t written for Search Engine Land in a while as I’ve been head down in-house, but in late December John Mueller asked on Twitter what the SEO community thinks of this Twitter comment that claims that the first two pages of Google’s search results are devoid of blogs and overoptimized and I wanted to take…
DetailsOne of the most tedious tasks when working with location-based keywords is removing the individual locations from the keywords at-scale. These are the location-based keyword terms such as “car dealership London.” Like with any tedious, repetitive task the developers at my agency created a Google Ads script to automate removing the locations from keywords within…
DetailsYou’ve got some more time to transition to parallel tracking for Video campaigns. The deadline has been moved to June 15. Coronavirus-related delay. “Given recent global events, we wanted to give everyone extra time to make this transition,” Nicky Rettke, product management director for Google Video Ads wrote in the announcement Thursday. How to opt-in.…
DetailsEcosia, the Berlin-based search engine that uses its ad revenue for reforestation efforts, will be included among Chrome version 81’s default search engine choices in the U.S., UK, Germany, France and 43 other markets, TechCrunch first reported Thursday. Ecosia will be joining Google, Bing, Yahoo! and DuckDuckGo, which was added to the list this time…
DetailsBack in 2016, I introduced the concept of data amplifiers in this column. I defined them as consisting of publishers (such as Apple and Google) and data aggregators (such as Infogroup) that together make sure an enterprise’s location data is made available to all the places where people conduct near me searches. Since then, a…
DetailsHow do you exceed your demand gen goals for the rest of 2020? Even if you blew away the first quarter, how do you make sure you are thinking next level? In this “ask me anything” format, you’ll have demand gen and marketing technology experts address your questions about revOps, demand gen and marketing automation…
DetailsEarlier this month, Google called attention to changes in its Google My Business photo and video guidelines, announced last year. The company is letting local marketers know that all images or videos will now be reviewed before being published. We’ve made changes to our photo and video content policy. All photos and videos are now…
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