Years of economic growth have been wiped out by COVID-19. However, the story for e-commerce has been the opposite: an acceleration of growth that otherwise might have taken years. Approaching 20% of retail. The U.S. Commerce Department reported new retail sales data (.pdf) earlier this week. It shows a huge spike in second-quarter e-commerce spending…
DetailsFirst-Time Presenters include The New York Times and ViacomCBS; Record Attendance Expected With a new digital format and 10 first-time presenters, including The New York Times and ViacomCBS, the 2020 IAB Podcast Upfront is drawing a record number of participants. Registered attendance for the event, taking place September 9th through September 11th, is up more than…
DetailsMicrosoft Advertising Editor users now have access to AI-powered recommendations and campaign-level associations, the company announced Wednesday. The new features are designed to help advertisers optimize campaign performance and make bulk campaign management easier. Recommendations as they appear in Microsoft Advertising Editor. Source: Microsoft. AI-powered recommendations. Recommendations, which were released as a closed beta in…
DetailsOrganic product listings are now available in the Bing Shopping tab, Microsoft announced Monday. They are currently offered to Microsoft Merchant Center store owners with approved offers, and will launch with a small volume of traffic this month. The ability to promote products for free is currently only available to merchants in the U.S., but…
DetailsThe needs of your customers and their buying behavior are changing more rapidly than ever. Optimizing your paid media campaigns is no longer part of quarterly planning—now it takes unprecedented agility and adaptation to keep up with the needs of your customers and grow your marketing ROI. If your customers start their search online and…
DetailsGoogle has extended the functionality of its related activity cards with respect to shopping, job and recipe-related searches, the company announced Tuesday. The new features are designed to make it easier for users to take the next step in their journey; in this case, making a purchase, finding a job or preparing a meal. The…
DetailsSearch is not simply about keyword density and the number of links to a specific page, it is much more complex now. In our interview with Microsoft’s Christi Olson and Fabrice Canal, on Live with Search Engine Land about What SEOs need to know about Bing Webmaster Guidelines, we spoke about how Bing ranks content and the…
DetailsYelp introduced “Request a Quote” business messaging in 2016. In the interim, the company added capabilities and is now reintroducing it as a more full-featured lead-generation and business matching tool with appointment booking. Yelp is also launching “Nearby Jobs” for local services businesses, which gives them the ability to access a flow of local leads…
DetailsGoogle announced that Search Console has been upgraded to support reporting on issues around AMP and signed exchanges. Signed exchanges (SXG) can be used with AMP to show your real publisher URL and not the Google AMP cache URL when serving your AMP articles. Google’s URL inspection tool and the AMP enhancement report within Search…
DetailsGoogle and Mozilla’s Firefox need one another. That was recently reaffirmed in the decision to extend their 2017 search partnership, which was set to expire this year. Mozilla gets most of its revenue from search partnerships, the most important of which is Google — the latter is the default search engine for Firefox in North…
DetailsGoogle has added three new features to Performance Planner, its ad campaign forecasting tool, the company announced Monday. Performance Planner can now account for conversion delay and supports shared budgets across search campaigns as well as campaign plans that can be viewed and edited by other stakeholders. A screenshot of Performance Planner’s new sharing feature.…
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