Average email open rates for retail marketers are just over 18%, but more than 90% of text messages are opened by recipients – typically within minutes. Even as messaging is gaining in popularity as a marketing channel, it’s still woefully underutilized by the majority of retail marketers. Minority of brands currently use SMS. According to…
DetailsGoogle shopping is the 800-pound gorilla and it’s the default ad platform many people jump on. If it’s not Google, it’s Facebook and Instagram that people want to pour money into. However, what a lot of brands miss out on is having a true cross channel marketing strategy. The best marketers I know are able…
DetailsGoogle is now allowing users to report counterfeit goods within the organic/free Google search results for removal. This works similar to the DMCA process, where you can request removal of stolen copyrighted content from Google’s search results. What are counterfeit goods? Google Ads already prohibits such products from being advertised on Google and it describes…
DetailsGeorge Floyd was killed by police on May 25. Since that time, Black Lives Matter (BLM) protests have swept much of the country and grown into an international movement against racism and police violence. Most brands have historically avoided taking political stands for fear of offending some of their customers. While that has slowly changed…
DetailsGoogle discovers more than 25 billion spammy pages a day, according to its annual webspam report released Tuesday. The company also published a companion post on why it’s important to keep spam out of search results. The definition of spam. “We define ‘spam’ as using techniques that attempt to mimic [high quality content] signals without…
DetailsGoogle has added new filter options to the performance reports within Google Search Console. If you use recipe markup, Google may give you the ability to filter your performance report within the “search appearance” options. Where are these filters? You can access the filters by logging into Google Search Console. Then click on the “performance…
DetailsBid management is understandably a favorite topic for PPC marketers because the right bids make the difference between campaigns that lose money and ones that make money. In the old days, search marketers spent a lot of time setting the right CPC bids. But nowadays, in a world where more of the day-to-day of PPC…
DetailsNEW YORK, NY (June 9, 2020) – IAB Tech Lab (Tech Lab), the digital media and marketing industry’s global nonprofit research, development, and technical standards-setting consortium, today announced that vonwerschpartner Digital Strategies (vonwerschpartner) has been hired to represent the organization in Europe. The Founder and CEO of vonwerschpartner, Oliver von Wersch, will oversee key aspects…
DetailsThe likelihood that marketers will attend an in-person conference or event before the end of 2020 continues to fade, according to the latest data from MarTech Today’s Event Participation Index. In fact, marketers on average gave the likelihood that they would attend an event in the fourth quarter a 3 out of 10 chance, compared…
DetailsThe COVID-19 pandemic has dramatically shifted consumer priorities and budgets, and now that local economies are beginning to reopen, we can expect to see more shifts as some people start to return to work and leisure activities. Understanding changes in consumer activity, sentiment and broader industry trends can help businesses continue to adjust. Although regions…
DetailsOn Friday, June 12, Search Engine Land contributing editor, Barry Schwartz, will host a discussion with SEO content experts about on-page experience in preparation for Google’s Page Experience Update. The conversation will start with Barry explaining the Page Experience update and how Google will use it as a ranking factor. Then the panelists will discuss…
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