SEL 20200612
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DetailsWhy you should upload your full product catalog to Google Merchant Center [Video]
“In the past, I would just suggest, ‘Hey, just upload the products you actually want to advertise, it’s easier to manage,’” Kirk Williams, owner of ZATO Marketing, said in reference to what he would’ve advised clients before Google opened up its Shopping results to free listings, during our Google Shopping session of Live with Search…
DetailsGoogle to prohibit demographic, zip code targeting for housing, employment, credit ads
Google is updating its advertising policies around housing, employment and credit opportunities, the company announced Thursday. New policy. Employment, housing and credit advertisers will no longer be permitted to target or exclude their ads being from being shown based on demographics — gender, age, parental status, marital status — or zip code. This adds on…
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Facebook intros new knowledge panel-like information boxes
Facebook has introduced knowledge panel-like information boxes into its search results for certain queries, SocialMediaToday first reported Tuesday. The information within the boxes are sourced from Wikipedia. The Facebook search results for “nicolas cage,” on desktop and on the Facebook mobile app. Clicking on “More Info” takes users to the entity’s Facebook page. Not just…
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Google Merchant Center tips: Supplemental feeds and feed rules [Video]
The closure of non-essential businesses has driven consumers online for their retail needs, resulting in Black Friday-levels of traffic as well as double and triple-digit sales growth in April in some sectors. During that same month, Google opened up its Shopping search results to free listing after eight years as an ads-only product, giving merchants…
DetailsMartech Spotlight: How Kenshoo does digital commerce ad management
Our Martech Intelligence Reports feature in-depth information about solutions in the category covered. Over the next weeks, we’ll be highlighting vendors from our report on Digital Commerce Ad Management Platforms for Amazon, Google Shopping and Beyond, which you can download as a PDF anytime. Kenshoo Ecommerce combines holistic measurement of Amazon Advertising activity, retail analytics…
DetailsText messaging is the most effective marketing channel most retail brands aren’t using
Average email open rates for retail marketers are just over 18%, but more than 90% of text messages are opened by recipients – typically within minutes. Even as messaging is gaining in popularity as a marketing channel, it’s still woefully underutilized by the majority of retail marketers. Minority of brands currently use SMS. According to…
DetailsLife after Google Shopping: Don’t be a one-trick pony
Google shopping is the 800-pound gorilla and it’s the default ad platform many people jump on. If it’s not Google, it’s Facebook and Instagram that people want to pour money into. However, what a lot of brands miss out on is having a true cross channel marketing strategy. The best marketers I know are able…
DetailsGoogle to allow removal of counterfeit goods from search results
Google is now allowing users to report counterfeit goods within the organic/free Google search results for removal. This works similar to the DMCA process, where you can request removal of stolen copyrighted content from Google’s search results. What are counterfeit goods? Google Ads already prohibits such products from being advertised on Google and it describes…
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When silence is not an option: Brands dive in with protest support
George Floyd was killed by police on May 25. Since that time, Black Lives Matter (BLM) protests have swept much of the country and grown into an international movement against racism and police violence. Most brands have historically avoided taking political stands for fear of offending some of their customers. While that has slowly changed…
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