Sorry, you’re going to have to stop using “You won’t believe what happened” or “Click here to find out” copy in your Google ads. Google’s suddenly not down with clickbait. Starting in July, it is introducing a Clickbait Ads policy as part of the Misrepresentation policy for advertisers. What’s changing. “This policy covers advertisement which…
DetailsOn June 2nd, 2020, the IAB Board of Directors met virtually with congressional leaders and policy experts to discuss the issues impacting the media and marketing industries, including intermediary liability, data privacy, and COVID-19 stimulus spending. Guest speakers for the event included: Senator Chris Coons (D-DE) Representative Frank Pallone (D-NJ), Chairman of the House Energy…
DetailsGoogle announced several features and updates Wednesday aimed at helping small and brick-and-mortar businesses re-emerge as local economies begin reopening. Noting some of the ways changing consumer behavior during the coronavirus pandemic has impacted local businesses, Google said searches for “curbside pickup” and “in-stock” surged by more than 70 percent in recent months. And searches…
DetailsThe lack of diversity in the advertising and marketing industry is not a new issue. There has been talk for years about the need for and benefits of diverse teams and the lack of Black and minority representation in the industry. We see the same in tech — lots of talk with little to show…
DetailsYelp has arguably gone further than Google in providing specialized communication tools for local businesses during COVID-19. And Tuesday, the company announced a number of new features specifically for businesses and restaurants reopening now. COVID update replaces the banner. Described as “phase two” of its COVID tools rollout, Yelp is introducing a new COVID-19 section…
DetailsGoogle’s new organic Shopping listings have introduced more competition into its Shopping search results. To gain a visibility advantage, merchants can still opt to advertise their products on the platform. During our Google Shopping session of Live with Search Engine Land, Kirk Williams, owner of ZATO Marketing, and Mike Ryan, product management lead at Smarter…
DetailsJust because in-person conferences are canceled doesn’t mean you can’t continue your learning initiatives: Join more than eight thousand(!) fellow search marketers next week, June 23 – 24, for SMX Next… a free virtual event that will equip you with actionable SEO and SEM tactics that can help drive more traffic, leads, and sales. Register…
DetailsIn addition to organic tactics, nearly 80% of local marketers are buying ads on Google. That’s 10% more than last year, according a newly released survey of 1,300 local marketing agencies, small businesses (SMBs) and multi-location enterprises from Moz. Budgets cut but mostly upbeat. The survey asked a wide range of questions; among other topics,…
DetailsOn Thursday, June 18, Search Engine Land editor, George Nguyen, will host a discussion with Matt Dorville, SEO manager at BuzzFeed. The conversation will start with George explaining Google’s plans for AMP, then discuss the factors to consider before making any changes to your AMP strategy, challenges and opportunities that publishers may face when the…
DetailsDespite the reopening of physical retail stores, double-digit commerce gains appear permanent. Adobe’s latest Digital Economy Index report, reflecting online buying in April and May, found digital shopping activity exceeded holiday 2019 by 7%, and posted a whopping $52 billion increase from April and May a year ago. Responding to these trends, more small merchants…
DetailsJohn Mueller, a Google senior webmaster trends analyst who has been with the company for almost 13 years now, recently said on Twitter that links within guest blog posts or contributed content should be nofollowed. This is not necessarily new messaging from Google but whenever Google talks about guest posts, it seems the SEO world…
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