Marketers are using call analytics platforms to identify the rich data and consumer insights hidden in the growing volume of inbound calls. Call analytics platforms are one of the few martech systems that can track both online and offline leads. Call tracking – following a call from source (i.e., website, click-to-call search or display ad)…
DetailsThere is a new feature that was just released in the new version of Bing Webmaster Tools, it is called Site Scan. Site Scan is a site audit tool which crawls your site and checks for common technical SEO issues. You can access this in the new Bing Webmaster Tools over here. What is Site…
DetailsThe Interactive Advertising Bureau and the IAB Tech Lab share the fears of our diverse staff and membership that the democratic principles underlying the Constitutional basis of republican government in the United States are under assault. Powerful individuals, groups, and some Government officials are disenfranchising African-Americans and other minority groups, suppressing voting rights, inciting local…
DetailsAs markets reemerge from the coronavirus pandemic, location data can help businesses identify shopping behavior changes and formulate marketing strategies for returning and new customers. Those strategies are more effective when they’re layered with economic and psychographic information to build diverse target audiences, said PlaceIQ’s Duncan McCall and Foursquare’s David Shim, during our local intelligence…
DetailsIn an effort to best serve our community, our team here at Search Engine Land wanted share a quick list of our best resources — daily tips, printable assets, virtual training opportunities, and more — to help keep you and your teams informed and empowered. Feel free to check them out below! 1. Attend SMX…
DetailsSEMrush, a very popular SEO toolset, came under scrutiny in the SEO industry this week when its content marketplace added guest blogging services that highlighted natural links as a benefit to the service. This ultimately resulted in SEMrush dropping the service from its website. SEMRush guest blogging. SEMRush removed the guest blogging page from its…
DetailsGoogle My Business has launched a new feature to give local businesses more flexibility with their business hours that reflect ways they’re adapting for social distancing as they start to reopen. You can now set up “more hours” in Google My Business with special times for seniors, pickup, kitchen, and more. You can even set…
Details“Location [data] . . . allows you to look back and say, ‘Pre-pandemic, who are the folks who went to Whole Foods? Who went to Costco? . . . How did that change during the pandemic? Who lost? Who won? And, who do we think is going to be at risk?’” said Duncan McCall, CEO…
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