First, the bad news: Search Engine Land Editor-in-Chief Ginny Marvin is leaving Third Door Media to pursue new projects, and the entire team here could not be more thankful for everything she contributed to the company and especially the search community during her seven years here. Ginny will be leaving behind some very big shoes…
DetailsLast year, Google open sourced the code for the robots.txt parser used in its production systems. After seeing the community build tools with it and add their own contributions to the open source library, including language ports of the original parser written in C++ to golang and rust, Google announced this week it has released…
DetailsYou know at first glance who ranks at the top of the search because you can see the top 10 search results for “home contractors near me.” But have you ever wondered who is at the very bottom of the search? Or even right smack in the middle? If you don’t know what elements help…
DetailsResponding to user behavior and its own evolving search query data, Google continues to build bridges between the digital and physical worlds. Just a week ago, the company introduced new shopping features that help consumers more easily find local in-store inventory. On Wednesday, Google is announcing several new enhancements for local ads: Service attributes for…
DetailsRegardless of the slice of this industry you’re in — paid or organic, local or international, technical or content — there’s a kind of universality to being a woman in the search industry. The constant challenge of trying to find the balance between striving to be recognized as a knowledgeable expert and being dismissed as,…
DetailsOn September 29 – October 1, the Reach Conference, part of IAB’s Audience Week, sets out to help buyers understand audience targeting and deliver incremental reach during this time of behavioral change New York, NY – September 22, 2020 – IAB today announced the full lineup for its IAB Reach Conference (September 29 to October…
DetailsThe post 20200922 SEL Brief appeared first on Search Engine Land. Source: IAB
DetailsOccasionally, Google hits the keyboard and churns out a new post that explains what goes on behind the scenes. At times, these posts are meant to serve as general introductions to a given topic. In other instances, Google uses its blog to update the industry as to its latest advancements. This is exactly what happened…
DetailsThe post 20200921 SEL Brief appeared first on Search Engine Land. Source: IAB
DetailsBefore the holiday shopping season approaches, online retailers should be readying and refreshing content, category and product pages to maximize search visibility as interest surges, and auditing their sites to ensure a smooth user experience. While there may only be a few weeks left before Black Friday, there is still plenty of time to implement…
DetailsOn Wednesday, September 23 at 1pm EDT, MarTech Today’s, Editorial Director and host of MarTech Live, Kim Davis, will be talking with marketing automation experts about the state of marketing automation, and where it fits in the fast-evolving marketing stack. Kim’s guests will be: Helen Abramova, Marketing Technology Lead, Verizon Justin Sharaf, VP Marketing, Jahia Solutions…
DetailsWe are in the midst of a transformation in local advertising. Google has a new form of trusted answers that are revealed through a unique and compelling sponsored ad unit. The advertisers that participate in this new layer of trust are proudly displayed next to a green, check-mark badge. This designation is quickly becoming the…
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