John Mueller, a Google search relations representation, posted a new video in the AskGooglebot series on the question of how long does SEO take for new pages? The answer started off with the classic John Mueller response of “it depends,” but John Mueller dug deeper into a more precise response. How long does it take.…
DetailsBeginning in August 2021, financial services marketers in the UK will need to be verified by Google in order to show advertisements to people seeking financial services online. The verification process will include proving that the advertiser is “authorized by the UK Financial Conduct Authority” or qualifies for an exemption such as “advertisers that do…
DetailsGoogle said it has “significantly expanded” the help guide it has for how Google Search handles various forms on redirects. The redirects and Google Search help document use to be a few paragraphs long, but now it goes into much greater detail. What is new. The old page had general advice on the important of…
DetailsIn its first application, Google’s Multitask Unified Model (MUM) technology enabled the search engine to identify more than 800 variations of vaccine names in over 50 languages in a matter of seconds, the company announced in a blog post on Tuesday. Examples of search results for vaccines, powered by Google’s MUM. Image: Google. What is…
DetailsAs of late July, advertisers will no longer be able to create new broad match modifier (BMM) keywords with the +keyword notation, Google Ads announced Tuesday. Existing BMM keywords will keep serving under the updated phrase match behavior announced in February. An example of BMM and phrase match keywords under the new treatment announced in…
DetailsYou’re probably expected to manage tens or hundreds of thousands of keywords at a microscopic level, so you don’t miss a thing. And the difficulty only multiplies the more clients you have in your agency portfolio. Yet, there is so much you can do with your SEO retainer time for one client. So many man-hours…
DetailsGoogle has released the second part of the “spam update” today, June 28. The update comes after part one rolled out on June 23. “The second part of our spam update has begun today, and it will also conclude later today unless we share otherwise,” Google said. Impact. Both parts of this spam update were…
DetailsSearchmetrics crawled over 2 million URLs, crunched the numbers, and performed correlation analysis across the top 20 organic Google search positions to get a sense of how websites were performing before the Google Core Web Vitals Update. As well as the 3 Core Web Vitals, they looked at 12 additional related ranking signals to offer…
DetailsSearch Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and how did you learn SEO or PPC?…
DetailsOnly 2% of SEO or PPC professionals took traditional classes to learn search marketing, according to an informal Twitter poll I issued this week. The other 98% of us learned in trial by fire (hands-on), took DIY courses, or had a mentor to help us along the way. That last one is often key in…
DetailsEver wonder how your various HTTP status codes or how your network or DNS responds to GoogleBot may impact how well your site performs on Google Search? Well, Google has published a new guide and help document detailing how HTTP status codes and network or DNS errors impact your Google Search performance. The document. You…
DetailsSearch Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, do you hate Google Analytics 4? Chatter on…
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