The SEO community is always looking for new ranking factors and we have discovered over two hundred of them so far. But there may be hundreds more actually used by Google. Luckily, we don’t have to work on all of them. Most have very little weight in SEO and are often used as tie-breakers rather…
DetailsThe post 20200915 SEL Brief appeared first on Search Engine Land. Source: IAB
DetailsLast year at Google Marketing Live, Google said it would be unifying custom affinity and custom intent audiences under a custom audience option. Custom audiences are available now in Google Ads for Display, Discovery, Gmail and YouTube campaigns. How custom audiences work. You no longer create custom affinity or intent audiences. Now, when you set…
DetailsThe game has changed. On average, 15-20% of your URLs are not indexed by Google. This is on top of partial indexing issues for pages that are actually indexed. Partial indexing is when your URL is indexed by Google but some of the content of the page isn’t indexed for numerous reasons. The larger your…
DetailsOn Wednesday, September 16 at 1pm EDT, MarTech Today’s, Editorial Director and host of MarTech Live, Kim Davis, will be talking with marketing leaders about email marketing, from the technology that powers it to the challenges of integrating email across other marketing channels. Kim’s guests will include: Michael Barber, Founder, Barber & Hewitt April Mullen, Director…
DetailsLate Friday, Google confirmed it had an indexing issue that specifically impacted what content was shown in the Top Stories section in Google Search. In addition, the Google Search Console coverage report has not been updated in about two-weeks, which is unusually delayed. Indexing issue. Google said there was an indexing issue that lasted about…
DetailsThere’s no doubt about it: this year you need to add Connected TV to your holiday ad strategy. With total viewing time on Connected TV devices jumping 81% year-over-year, millions of shoppers will be spending more time streaming television than ever before. And while you may initially think that viewers are mostly tuning in to…
DetailsThe post 20200914 SEL Brief appeared first on Search Engine Land. Source: IAB
DetailsApple delayed one of iOS 14’s most controversial new privacy features: consumer opt-in permission to track. The rule requires apps to get consent from users to access the device’s Identifier for Advertisers (IDFA) and transmit data to third parties. Publishers bracing for impact, sigh with relief — for now The announcement of Apple’s quasi-deprecation of…
DetailsWhile 2020 will be remembered as a year of disruption across so many areas of our world, the killings of George Floyd, Breonna Taylor and Ahmaud Arbery, as well as the recent shooting of Jacob Blake, have caused our community and our country to reckon with the systematic racism, prejudice and lack of equality that…
DetailsThe post 20200911 SEL Brief appeared first on Search Engine Land. Source: IAB
DetailsGoogle has introduced a new set of “health & safety” business attributes tied to COVID-19. This follows earlier introductions of similar features by Yelp and TripAdvisor. These attributes started appearing yesterday for some, in the Google My Business (GMB) dashboard. They haven’t shown up yet in Search and Maps but presumably will soon. The new…
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