It’s a challenging time to be a marketer. Consumers are distracted, financial futures uncertain and volatility all but a guarantee. It’s a time when self awareness, realism and tact are crucial for success. We need to move fast, but controlled. Tomorrow is going to be different from yesterday, and two days from now different from…
DetailsThis might be the greatest upheaval that the digital marketing industry has ever seen. There’s no doubt that online methods are more important than ever, but consumer demand is drying up. Many clients have requested contract pauses, and signing new contracts will be difficult. It’s hard to find an agency or business that hasn’t seen…
DetailsMobile location data is a versatile tool for marketers; it can act as a kind of real-world cookie substitute, help define audiences, provide competitive insights and enable online-to-offline attribution. And it’s now being deployed in the service of virus tracking as well as offering a near real-time look at the condition of the (offline) economy.…
DetailsOn Live with Search Engine Land Wednesday, veteran search marketers Brad Geddes, co-founder of AdAlysis, Michelle Morgan, director of client services at Clix Marketing, and Matt Van Wagner, president of Find Me Faster shared what B2B advertisers are seeing, how they’re managing campaigns and what the “new normal” will look like when the pandemic ends.…
DetailsSMX Overtime is part of our SMX speaker series from SMX presenters who answer questions from attendees on a variety of topics. In February, I had the pleasure of speaking at SMX West about the ins and outs of top-of-funnel search campaigns. Since then, I’ve had a few follow-up questions come in, which I’ve answered…
DetailsDuring this time of marketing budget freezes and re-deployments, the question of which channels to use for greatest impact is top of mind for most marketers. Two surveys cast some light on the current thinking among marketing professionals and small business owners about the relative merits of SEO and PPC. Paid search preferred. A survey…
DetailsMarch has been a very challenging month around the world, and while marketers are not on the front line of the fight against COVID-19, we are fighting to keep our businesses going, and to keep traffic coming to our sites, or our client’s sites, in the face of an unprecedented situation. No matter how much…
DetailsGoogle search will adopt the SpecialAnnouncement structured data type, the company announced Tuesday. Although support is still in development, Google has published guidelines for using it on COVID-19-related announcements and site owners can already begin marking up their content with it. At the time of publishing, Google did not announce a specific rollout date for…
DetailsGoogle has suspended publication of reviews and review responses in Google My Business. Yelp modified review guidelines to protect local businesses from “reputational harm” during the outbreak but is still accepting them. Facebook, TripAdvisor and others don’t seem to have made any changes in review acceptance or review guidelines. The question of how to address…
DetailsGoogle has ended its short-lived test of monthly ad budgets, it appears. Advertisers that had access are now being notified, according to a screenshot of the notice that Gianpaolo Lorusso of AdWorld Experience tweeted on Wednesday. Advertisers were told, “Monthly budgeting will no longer be available as of April 2020. Your campaign budgets will automatically…
DetailsHave you caught the SEO cameo in Tiger King? “Joe started realizing that if he made his name close to Big Cat Rescue, when they Google it, it might pull him up first,” said John Reinke, former manager of the G.W. Zoo. The new name: Big Cat Rescue Entertainment. Seriously. That’s from episode four of…
DetailsDawn Anderson wrote the most comprehensive deep dives on Google BERT and now I was able to get her on camera for a few minutes to talk about the topic. Dawn runs an agency with the name Bertey, the name came before Google BERT – go figure. She explained what Google BERT is, what might…
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