Why Should You Attend Search Marketing Expo?
Attend SMX West, February 19-20 in San Jose, to keep up with the ever-changing search marketing universe! Please visit Search Engine Land for the full article. Source: IAB
Details5 audiences you should exclude from your PPC campaigns
Negative audiences help reduce wasted spend and prevent shoppers from being retargeted with products too many times. Please visit Search Engine Land for the full article. Source: IAB
DetailsMore EU antitrust heat for Google (and Facebook) over data collection
In a separate matter, 41 shopping comparison sites want the European Commission to further penalize Google in shopping search. Please visit Search Engine Land for the full article. Source: IAB
DetailsGoogle confirms Nov. 2019 Local Search Update
Google added neural matching in local search, which is why many are seeing local ranking changes in the past month. Please visit Search Engine Land for the full article. Source: IAB
DetailsHow to manage search terms in the new match type world
A look by Brad Geddes at the impact of close variants updates and the analysis and workflow necessary to maintain control and conversions. Please visit Search Engine Land for the full article. Source: IAB
DetailsBack to basics: Understanding your paid search metrics
Learn how to interpret what’s happening in your paid search account with your traffic, conversions and sales data. Please visit Search Engine Land for the full article. Source: IAB
DetailsGoogle cleans up [Christmas]
Some surprising ads are no longer appearing on the search result. Please visit Search Engine Land for the full article. Source: IAB
DetailsVideo: Andrea Cruz Lopez on Google Ads expanding match types
Learn from a PPC expert on how to control your spend with the constant Google Ads changes. Please visit Search Engine Land for the full article. Source: IAB
DetailsIAB Statement on Senator Cantwell’s Data Privacy Legislation
Today, Dave Grimaldi, Executive Vice President, Public Policy, IAB, released the following statement: “We thank Senator Cantwell and her co-sponsors for reigniting discussions and thought leadership toward comprehensive privacy reform. Americans deserve strong privacy protection and world-class products and services that can only be made available when businesses have clear and uniform rules of the…
DetailsLast-minute paid search tactics, management tips for Black Friday, Cyber Monday success
Keep your cool this holiday weekend knowing your campaigns are in top shape. Please visit Search Engine Land for the full article. Source: IAB
DetailsHow to use Schema to create a Google Action
A new update makes Google Actions accessible to a broader range of marketers to build an Action from scratch. Please visit Search Engine Land for the full article. Source: IAB
DetailsGoogle Maps the dominant local search tool, followed by Facebook and Yelp
The average user is on a smartphone at home – and is most likely to visit a business the next day after a local search. Please visit Search Engine Land for the full article. Source: IAB
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