The programming language of Python is gaining popularity among SEOs for its ease of use to automate daily, routine tasks. It can save time and generate some fancy machine learning to solve more significant problems that can ultimately help your brand and your career. Apart from automations, this article will assist those who want to…
DetailsSuper Early Bird rates for Search Marketing Expo – SMX West – expire this Saturday, December 21! Act now to save up to $700 off actionable tactics and trusted advice that can help take your 2020 search marketing campaigns from meh to amazing. Join us February 19-20 in San Jose to train on the topics…
DetailsIf you’re looking to gather leads for your business, you need to have a landing pages strategy. Just like every other marketing tactic, this can be done well or it can be done poorly. In order to see the greatest return on their investment, businesses need to build effective landing pages, and then test and…
DetailsOn Cyber Monday alone, consumers spent $9.4B via online channels – that’s up $1.5B from just last year, according to Adobe, and another record-breaking figure in terms of e-commerce sales. For marketers, the entire five-day stretch known as Cyber 5, but dubbed “Turkey 5” by Amazon, was likely a banner sales weekend, but looking at…
DetailsGoogle introduced its real-time translation feature, “Interpreter Mode,” for Google Home and smart displays earlier this year. It tested the feature in several hotels in Las Vegas, New York and San Francisco at concierge and registration desks. Now the company is more broadly rolling out Interpreter Mode to Android devices and iPhones. Where there were…
DetailsWeWork bought SEO firm Conductor in 2018 for well over $120 million in cash and stock. Following its botched IPO filing last year, the troubled shared workspace provider began to shed most of its many acquisitions; Conductor was one of them. Almost two years under WeWork. The SEO company has announced that after 20 months as a…
DetailsFor paid search managers, developing an effective branded keyword strategy is nothing new. When it comes to Shopping ads, however, the picture gets a lot murkier – Shopping is not keyword-based, and Google only offers negative keywording. Especially in large, granular accounts, the workarounds needed to execute a brand/non-brand split can be quite challenging to…
DetailsWhile there are many true-and-tried best practices in search marketing, the devil is in the details when it comes to achieving the best results. For example, it’s hard to argue with the merits of automated bidding but it’s not that hard to get bad results if you deploy it incorrectly. Say you read that Hertz…
DetailsIt’s time to face facts: today’s marketing is more than product, price and promotion. To be successful, you’ve got to have continuous customer conversations that are personally relevant at the moments of greatest impact. Sounds simple, right? But many marketers are constrained by yesterday’s technology, data silos and organizational inertia. Are you one of them?…
DetailsLast week I sat down with Search Engine Land’s Founding Editor Chris Sherman to pick his brain a bit on what it’s like to judge the Search Engine Land Awards, what he and his team of judges look for, what has knocked their socks off in the past, and yes, even what makes them cringe.…
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