To all of our readers, we hope you and your colleagues are well and safe in these challenging times. In an email we sent out back on March 18, we announced that — in an attempt to take at least one thing off applicant’s plates — the Search Engine Land Awards’ Early Bird deadline would…
DetailsWith the economy in turmoil and people staying at home, search behavior is naturally affected. But is there really a substantial shift from mobile to desktop devices? Is night-time search traffic really on the rise? Are the differences between weekdays really blurring? And most importantly: How does this affect my accounts? I found it tedious…
DetailsGoogle has made its free YouTube Video Builder available for beta access, the company announced Tuesday. The tool lets businesses animate static assets, like text, images and logos, with music and transitions for ads on YouTube. Why we care The YouTube Video Builder allows businesses with less multimedia experience or resources to generate quick video…
DetailsSearch Engine Land Editor-in-Chief Ginny Marvin will host our next session of Live with Search Engine Land this Friday, and this time we’re going to be digging into digital commerce. Ginny will be joined by PPC experts and Kaitlin McGrew, SEM strategist at PMG; Bryant Garvin, CMO of Groove Life; Anthony Verre vice president of…
DetailsSMX Overtime is part of our SMX speaker series from conference presenters who answer questions from attendees on a variety of topics. Q. For LinkedIn Lookalike audiences, if you upload a list, wear it out, and then upload another list for the same persona 6 months later, how much of the lookalike will change vs.…
DetailsEveryone loves to talk about how great Facebook Ads are. With its multi-billion user base, cutting edge ad platform, detailed targeting options, and extensive list of case studies, Facebook often seems like the place to market online. But amidst all of the glow, there’s a hard truth: many, if not most businesses, struggle to get…
DetailsRetailers have been forced to adapt to a new marketing landscape in light of COVID-19. Some retailers have successfully pivoted to new consumer demands, leveraging their marketing channels to connect products with the shoppers who need it most. But there are new challenges emerging, particularly as retailers balance their marketing efforts with inventory management. For…
DetailsGoogle must pay to display news content in France. That’s the decision of French antitrust authorities, according a Bloomberg report on April 9. The antitrust regulator has given Google three months to work out a deal with French publishers. No pricing or licensing framework has yet been determined. Google told Bloomberg that it would comply…
DetailsWith the majority of people now working from home, organizations are challenged to provide quick, reliable and secure access to files located on local servers. A cloud-based enterprise digital asset management solution solves this issue immediately, bypassing VPNs, eliminating siloed files, and improving searchability with advanced AI. On April 16, join MediaValet for a 45-minute…
DetailsDan Leibson from Local SEO Guide spoke with me about two hot local SEO topics. Dan got into the SEO space in 2007 but really buckled down in local SEO in 2012. The first was shortly after Google confirmed that it changed how the local rankings worked to use neural matching. The second was his…
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