Effective content writers bring quality to your content that can increase your search visibility, traffic, conversions and help to distinguish your brand from competitors. Unfortunately, finding the right author for your audience and organization can take a considerable amount of time, and that time investment may double if the candidate doesn’t work out. Knowing where…
DetailsSince its inception in 2015, the Search Engine Land Awards have annually recognized two outstanding individuals as Search Marketer of the Year — one male and one female. The goal was to ensure that there was ample and equal opportunity for women in search to be nominated, made a finalist, and — for one outstanding…
DetailsDespite billions of dollars spent over a period of years, virtual reality is still not mainstream – and may never be. Augmented reality (AR) is on a different path however. Snap filters and Pokemon Go introduced many consumers to AR. And over the past few years, AR features have appeared in numerous brand and retail…
DetailsGoogle announced several updates for Smart Shopping campaigns, which run across Search, Display, YouTube, and Gmail, on Wednesday. Here’s a look at what’s rolling out and what’s coming later this year. Shipping annotations Starting Wedesndsay in the U.S., Smart Shopping ads can include annotations such as free or fast shipping. Google has long showed annotations,…
DetailsIn May, Google announced it would sunset gallery ads and move forward with image extensions . On Wednesday, the company officially launched an image beta. It has also added dynamic countdown functionality to responsive search ads. Image extensions in Search ads When enabled and activated on an ad impression, image extensions show a single right-justified…
DetailsThere’s hardly another constant hot-button issue as intensely debated within the search industry as search engine penalties. Leading SEO outlets maintain their coverage of that touchy subject from a uniform angle, reinforcing the subjective view that seemingly all but a few websites are penalized. Yet despite this ongoing barrage of information, it seems that more…
DetailsAt SMX Next, I shared ways that brands can navigate content marketing in times of disruption so that they can avoid missteps, maintain relevance and pave the way for their own recovery. However, a strategy is only as effective as the team executing it. During the Live with Search Engine Land session that took place…
DetailsBased on a new European law that just went into effect, Google will begin notifying businesses, globally, of local listings suspensions. Historically, businesses found out their listings were suspended when they signed into their Google My Business (GMB) accounts or noticed a change in call volumes web traffic or conversions. “Every day a listing is…
DetailsGoogle’s accelerated mobile pages (AMP) framework has been the gatekeeper to its Top Stories carousel, a search result feature that provides increased visibility for publishers whose content appears in it. Now that the company has announced plans to lift the AMP restriction on Top Stories, the framework’s future is in question, with some SEOs pointing…
DetailsPredictive audiences in Google Analytics App + Web properties. Applications of machine learning have brought us into the era of predictive marketing in which bids, ads and targeting are optimized based on predicted outcomes. The latest sign of this in Google Analytics is the addition of predictive metrics and audiences in App + Web properties.…
DetailsIAB’s Latest Podcast Advertising Revenue Report Finds Brands Now Embrace Podcasts as Part of Annual Planning NEW YORK, NY – July 13, 2020 – U.S. podcast advertising revenues near $1 billion in 2020, according to the fourth annual IAB Podcast Advertising Revenue Report prepared by PwC. The report projects that ad revenues will increase nearly…
DetailsIn the next interview I conducted at SMX West in early 2020, I sat down with the Senior Manager of Global Engagement at Microsoft Advertising, Purna Virji. Purna is one of the most loved and respected individuals in our industry and that is not just my opinion, she won the US Search Personality Award in…
Details
