The “New NewFronts” will Showcase Eight Days of Groundbreaking Digital Content, Advertising Opportunities, & Education NEW YORK, NY (February 27, 2020) –This year’s IAB NewFronts have been reimagined to address the explosion of new streaming content, data, targeting, and measurement options now available to buyers and sellers. From April 27 through May 6 in New…
DetailsGoogle is sending out notices via Google Search Console with “mobile-first indexing issues detected” alerts. In those emails it communicates the issues Google has when it comes to moving that site over to mobile-first indexing. It also says “Google expects to apply mobile-first indexing to all websites in the next six to twelve months.” Mobile-first…
DetailsTired of manually weeding through placement reports to exclude inappropriate websites and apps from your display campaigns? So was Dave Rigotti. He’s built a tool called ExclusionSites.com. And it’s about as straightforward as its name. “I’ve spent 15 years managing paid media and running marketing teams,” said Rigotti, “and I am always shocked to see…
DetailsIf you’re looking to gather leads for your business, you need to have a landing-page strategy. To see the greatest return on their investment, businesses need to build effective landing pages, then test and optimize them to maximize conversion rates. This guide from SharpSpring is written for any marketer looking to initiate or improve their…
DetailsAt Google I/O last year, Google announced 3D images with augmented reality in search. Google even posted live examples of this last year. But now it is showing up for some e-commerce sites. Burberry bags in 3D. Glenn Gabe of G-Squared Interactive shared an example on Twitter based on this article of a Burberry bag…
DetailsModern-day digital marketers are expected to be skilled in a variety of areas, including analytics, copywriting, creative direction, sales, digital media, and more. But unless you’re ready to spend a significant amount of time and money by investing in a college degree, you need a faster, more effective way to stay relevant in a changing…
DetailsOn February 25th, IAB submitted comments to the California Office of the Attorney General (AG) in response to the AG’s proposed California Consumer Privacy Act (CCPA) regulations. IAB highlighted specific provisions of the proposed regulations that should be modified to further consumer choice and privacy and enable businesses to comply with the law. IAB looks…
DetailsA “Made in USA” label accompanied by a flag icon appears to be the latest automated ad extension test by Microsoft Advertising. Where it’s showing. Interestingly, the automated ad extension was spotted in Bing.com results in Germany by Frank Sandtmass of Hamburg-based SEO and Analytics firm Vertriebsberatung. Why we care. Microsoft Advertising has a number…
DetailsKirk Williams of ZATO Marketing spoke on Google Smart Shopping campaigns at SMX West 2020. Have you gotten the hard sell? Google reps have been pushing Shopping advertisers to adopt Smart Shopping campaigns — and to even switch away from standard Shopping campaigns entirely. You shouldn’t abandon standard Shopping just yet, said Kirk Williams, owner…
DetailsGoogle has posted an explainer for its AMP (accelerated mobile pages) status report on the AMP blog. The report can be accessed within Google Search Console and allows users to identify issues and validate fixes. Why we care Although AMP isn’t a ranking factor, page speed is; and AMP can be used to create fast-loading…
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