Freelance writers are responsible for creating content that brings visibility to your brand, yet they are often inadvertently kept in the dark, tasked with unrealistic objectives and subject to shifting timelines. These conditions eat away at a writer’s ability to serve your audience and achieve your goals. Here’s how to help to ensure you’re getting…
DetailsWhen it comes to ad targeting and attribution, Connected TV (CTV) beats traditional TV in every way. From an advertiser perspective, however, the challenge has been one of scale. That now appears to be changing rapidly. CTV, including OTT (over the top streaming), has been growing steadily for years. But COVID-19 has accelerated everything significantly.…
DetailsAny e-commerce site is probably familiar with the “URL Parameters Tool.” This is a feature in Google Search Console that SEOs have long used to help control the crawl of their websites. In this tool, you inform Google of what your different URL parameters do and how Google should crawl them (“Let Googlebot Decide”, “No…
DetailsGoogle has made significant updates to the Google Discover help document designed to help publishers learn about how to get their content to show up in Google Discover. The document was updated a few days ago, as Kenichi Suzuki first noticed, and Google has now officially announced the change. Google Discover is the content feed…
DetailsCreating a content strategy and finding qualified writers can set the foundation for content marketing success, but there are other important elements to consider before you build on that foundation. Your writer onboarding process and the resources you provide to freelance writers can end up having a large influence over the return on your content…
DetailsOn July 16, IAB released the following statement in response to the decision by the Court of Justice of the European Union to invalidate the EU-U.S. Privacy Shield framework. “IAB is disappointed by today’s judgement by the CJEU. The EU-US Privacy Shield Framework has been a model of cooperation between the EU and U.S. and…
DetailsAt SMX Next last month, Steve Sirich, Microsoft’s general manager of the Global Advertising Business joined Search Engine Land editor-in-chief Ginny Marvin for a one-on-one discussion on the future of digital marketing set against a backdrop of massive disruption. “We’ve had this pandemic that’s forced our entire industry to really shift priorities from a growth…
DetailsGoogle has removed the prominent Twitter carousel of tweets from the Google search result pages after many prominent Twitter accounts were hacked yesterday. If you missed the Twitter hack news, you can read about it on Techmeme. But this news resulted in Google removing Twitter carousel boxes completely from its search results pages. The Twitter…
DetailsManaging a company’s brand, even during “normal” times, can be challenging depending upon your niche, your competition and the current circumstances. And of course, most of us have heard of (but hopefully, never experienced) instances in which a misstep by a business created serious reputation issues for the brand. When circumstances are severe, however, such…
DetailsVisual content offers a powerful way to connect with and engage consumers. It also helps companies maintain a competitive advantage where such an edge matters. But when it comes to creating, managing, and publishing the volumes of content required to win the engagement game today, it can be a challenge just to keep up. Those…
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