At SMX East last year, I sat down with Fili Wiese to talk to him about a number of topics including managing Google penalties. We also spoke about how Google penalizes web sites and touched a bit on the disavow link tool and nofollow link attribute. Fili Wiese worked for several years at Google, much…
DetailsThe folks at RankRanger are reporting that the people also ask box is showing up for 40% of queries, when just a week ago, it was showing for 52% of queries. That is a 12-point reduction and a big change. Moz is also showing a big drop in this feature showing up in Google search.…
DetailsEvery marketer worth their salt is concerned about incrementality. Companies have, and should be, reevaluating their budgets, channels and service providers based on the ability to drive sales from advertising that they wouldn’t have captured otherwise. When it comes to Amazon, this issue is particularly important, because current SERPs can naturally cannibalize an otherwise organic…
DetailsConsumers are calling for protection from fake reviews. That’s one of the key findings from a new survey from Bazaarvoice. The company polled roughly 10,000 consumers in the U.S., U.K., France, Germany and Australia and discovered that 72% of consumers want retailers to take stronger action and create standards to prevent deceptive or fraudulent reviews.…
DetailsNo-click search results are much less of a factor where (commercial) queries trigger the appearance of ads. There are significant differences in CTRs for position 1 for branded and non-branded queries. And featured snippets don’t impact CTRs in the aggregate. Those are the three major findings by Perficient Digital in a new report on the…
DetailsHave you heard conflicting stories about the usefulness of PPC automation tools? You’re not alone! On one side you have Google telling you that automations like responsive search ads (RSAs) and Smart Bidding will help you get better results and should be turned on without delay. On the other side you get expert practitioners saying…
DetailsEmail is the most common method to communicate with your prospects and customers. But email is also highly prone to spoofing and cyberattacks. In fact, 91% of all cyberattacks start with email and 83% of them use brand impersonation – like support@yourbrand.com – to initiate the attack. These attacks do significant damage to your company’s…
DetailsIt’s been a challenging week for many SEO plugin users. Numerous users of the Google Analytics Dashboard for WP plugin by ExactMetrics are claiming that they’ve lost traffic data after updating to version 6.0. Meanwhile, the Yoast SEO and Rank Math plugins are producing incorrect canonical URLs when those URLs contain Unicode characters. Google Analytics…
DetailsThe new visualizations on the Overview page are part of an overhaul of Attribution reporting in Google Ads. Attribution reporting in Google Ads is getting an overhaul. The name is also changing from Search attribution to simply Attribution, Google announced Thursday. The update significantly streamlines the reporting. The Attribution section is going from this: To…
DetailsAmazon is now the primary destination for product search, numerous studies and surveys have shown. And where there’s demand, there’s competition. There are now more brands competing to appear at the top of those Amazon searches than ever. That’s why understanding how Amazon’s A9 search algorithm works is critical to your success on the platform.…
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