First and foremost, to all of our friends and colleagues in the search community, we hope you and your team are doing well during this challenging and chaotic time. Now, more than ever, we believe it’s essential to band together and do what we can to help each other make it through to the other…
DetailsYesterday I received an email, among others, from Chipotle promoting free delivery during the corona crisis. This prompted the type of behavior they were probably hoping for — an order. But it also sparked a debate in my home about whether it was safe to order takeout/delivery from chains and local restaurants. Is it…
DetailsDuring my “What does great content really mean? And how do you create it” session at SMX West with Stoney deGeyter, attendees asked questions about how retailers can create good content, FAQ on product pages and collecting valuable testimonials for lead gen. Below I answer a few of our session’s questions. What does great content…
DetailsChanging consumer behaviors due to the coronavirus outbreak are straining the retail ecosystem and causing sellers to rethink their near-term inventory, fulfillment and advertising strategies on the platform. Amazon, which accounts for more than one-third of all e-commerce orders in the U.S. according to eMarketer, announced Monday that it intends to hire 100,000 fulfillment workers…
DetailsOne of the persistent complaints of Google critics is that the company favors its “own properties” in search results. This has been the subject of antitrust investigations in the U.S. and Europe. However, a recent study conducted by developer Daniel Aleksandersen finds that the three search engines owned and operated by Verizon Media (Yahoo, AOL, OneSearch)…
DetailsIn Newly Created Role, Berens to Lead IAB Centers of Excellence, Research Teams, and Oversee Programming for IAB Events NEW YORK, NY (March 10, 2020) –The Interactive Advertising Bureau (IAB) today announced that Brad Berens has been named Editor-in-Chief and SVP. In the newly created role, Berens will be in charge of IAB’s agenda-setting, research,…
Details“It’s surprising how fast things have changed in just a couple of days,” said Brad Geddes co-founder of PPC management tool Adalysis in an email Friday. “We’ve seen a LOT of campaigns suddenly paused. Everything from travel (even travel agents who are often booking trips 6 months to one year in advance) to car dealerships,…
DetailsBing has launched a COVID-19 tracker that displays the number of confirmed cases worldwide. The data is broken down into active, recovered and fatal cases, and can be filtered by geographic region, The Next Web first reported on Monday. Selecting a region will also show users recent news and video pertinent to the situation in…
DetailsTony Wright from WrightIMC.com has been doing SEO before there was a search engine named Google. In fact, his first job title was not “SEO” but rather “Cyber PR.” In our conversation we talked about two topics, SEO attribution and online reputation management. He said when it comes to SEO attribution it is important to…
DetailsYesterday, Google CEO Sundar Pichai posted about all the things that Google is doing in response to the coronavirus outbreak. Among, them Google Search and Maps will show if a place or business is temporarily closed. This follows Google’s admonition a week ago to local businesses to update hours and other relevant information in Google…
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