The majority of marketers say they will not attend any conferences or live events in 2020 unless a vaccine is available that would protect them from COVID-19. In fact, more than 66% of those surveyed said they would only attend online or virtual events in the fourth quarter without a proven vaccine in place. More…
Details“You might shoot yourself in the foot when you don’t expect it, so why would you build something more brittle if all it does is solve a non-problem?” Martin Splitt, search developer advocate for Google, warned SEOs and developers. Reinventing the wheel with technical workarounds has been a frustrating trend, Splitt said on our crawling…
DetailsThe news has been filled recently with images of angry protesters agitating for the “reopening” of local businesses. That’s now happening in many places around the country: Georgia, Texas, Florida, Colorado and numerous other states. Yet polls continue to indicate consumers remain nervous about COVID-19, raising the basic question: if you open it will they…
DetailsWhile in Israel last December, I sat down with the head of SEO of Universal McCann Digital, Limor Barenholtz. I’ve known the CEO of Universal McCann Digital from the early days of the company and he told me I had to have a conversation with Limor. So we did. Limor is a natural hacker or…
DetailsFor years, cookies were the connective links that helped marketers understand and reach consumers, but no more. Navigating this uncharted terrain is doable though. The keys to success are privacy-friendly, identifiable connections and relationships with those who have them. Lots of factors have forced marketers to look beyond the cookie – from consumer privacy demands…
DetailsA new app makes it much easier for Shopify merchants to create shoppable Product Pins in Pinterest. The dedicated Pinterest app in the Shopify app store enables merchants to upload their product catalogs to Pinterest. It can automatically update products for Product Pins on Pinterest daily and add tagging to be able to track and…
DetailsOlder link building tactics have much less impact now, mainly because once everyone catches wind that they work, inboxes everywhere become inundated with quick and dirty pitches aiming to achieve the same success. The issue has impacted top journalists, as well, who are now tired of the same canned pitch emails about why they should…
DetailsThe reinvention of audience behavior accelerated by COVID-19 means the TV industry must not simply restart, but reset. By Randall Rothenberg and David Cohen What’s wrong with TV? Nothing. It has become our perfect pandemic partner. We’ve gorged on The Mandalorian in two Disney+ sittings, surfed old horror films on Pluto TV, binged on The…
DetailsIf enacted, this tax on digital advertising would have prevented Maryland’s business community from communicating with their customers and impeded their efforts to recover from the current health pandemic and economic crisis. At a time when Maryland is suffering from record job losses and Maryland businesses are struggling to keep their doors open, a tax…
DetailsGoogle is running a format-blending Shopping ads test that is, well, interesting. PLA + Text. The folks at SEMrush spotted this Shopping ad test Thursday. In the screenshot below, the product listing ad (PLA) for Body Candy Body Jewelry is accompanied by a text block below it with a blue linked headline and description (more…
DetailsMany marketing leaders are evaluating whether or not their current technology stack provides the right foundation for their marketing strategy. Often, those contemplating a move fear that migrating to a new marketing automation platform will jeopardize their ability to drive revenue. While this is a valid concern, you can keep your revenue engine humming while…
DetailsSEO is one of the best marketing channels for return on investment for most small businesses. Because of this, a lot of SMBs will invest their entire marketing budget in SEO tactics. You would think as the owner of an SEO company that this is our ideal client, and to a certain extent, it is.…
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