As third-party cookies disappear, one of the candidates to replace them is mobile-location data. It can be used to understand real-world customer behavior, purchase intent, brand affinity and as a versatile targeting tool for online and mobile campaigns. But the quality and accuracy of location data has been a contentious issue in the industry for…
DetailsGoogle’s history with news publishers is, to say the least, complicated. The company historically has resisted paying licensing fees for news, arguing that it was delivering considerable value to publishers in the form of traffic. But some publishers (e.g., Rupert Murdoch) have complained over the years that Google was actually “siphoning” their ad revenues, eroding…
DetailsThe first session in our initial three-part series SEO for Developers: Live with Search Engine Land we began covering Technical SEO and communicating issues between practitioners and developers. For a well-rounded conversation we hosted speakers with perspectives from both the practitioner side of things, as well as practical effectiveness with SEO In-House as part of…
DetailsNot too long ago, Bing documented its search ranking factors at a very high level. One of those signals I found interesting was the user engagement metrics; including click throughs, pogosticking, clicking on different results, changing the query and more. So when I interviewed Microsoft’s Christi Olson and Fabrice Canal, on Live with Search Engine Land about What…
DetailsYears of economic growth have been wiped out by COVID-19. However, the story for e-commerce has been the opposite: an acceleration of growth that otherwise might have taken years. Approaching 20% of retail. The U.S. Commerce Department reported new retail sales data (.pdf) earlier this week. It shows a huge spike in second-quarter e-commerce spending…
DetailsFirst-Time Presenters include The New York Times and ViacomCBS; Record Attendance Expected With a new digital format and 10 first-time presenters, including The New York Times and ViacomCBS, the 2020 IAB Podcast Upfront is drawing a record number of participants. Registered attendance for the event, taking place September 9th through September 11th, is up more than…
DetailsMicrosoft Advertising Editor users now have access to AI-powered recommendations and campaign-level associations, the company announced Wednesday. The new features are designed to help advertisers optimize campaign performance and make bulk campaign management easier. Recommendations as they appear in Microsoft Advertising Editor. Source: Microsoft. AI-powered recommendations. Recommendations, which were released as a closed beta in…
DetailsOrganic product listings are now available in the Bing Shopping tab, Microsoft announced Monday. They are currently offered to Microsoft Merchant Center store owners with approved offers, and will launch with a small volume of traffic this month. The ability to promote products for free is currently only available to merchants in the U.S., but…
DetailsThe needs of your customers and their buying behavior are changing more rapidly than ever. Optimizing your paid media campaigns is no longer part of quarterly planning—now it takes unprecedented agility and adaptation to keep up with the needs of your customers and grow your marketing ROI. If your customers start their search online and…
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