Digital marketing – involving everything from search engines to social media to display ads to email to mobile apps and more – is a complex endeavor, whether marketers are in-house at a brand or employed by an agency. Enterprise workflow and project management tools can offer significant benefits that help marketers get a handle on…
Details“We’re looking to try to at least generate some emotional ROI if we’re not doing sales, just to be one of those brands that was standing up and doing the right thing at the right time,” said Tony Verre of The Integer Group during our digital commerce marketing session of Live with Search Engine Land.…
DetailsThis Friday, Search Engine Land’s Greg Sterling will lead a Live with Search Engine Land discussion with two leaders in the local marketing space: Foursquare CEO David Shim and PlaceIQ CEO Duncan McCall. Related: Foursquare and Factual merge, CEO Shim to lead combined company The session will explore what location data is telling us about…
Details“We were doing a lot of our own research and what we found is that brands that go dark during recession, depression or even crisis-type periods have a very difficult time climbing back up the mountain once things begin to normalize,” said Tony Verre, VP of e-commerce at Integer Group. During our digital commerce marketing…
DetailsRetail sales were down 8.7% in March, the steepest decline ever recorded. However in April, e-commerce enjoyed unprecedented growth, aided in part by government stimulus payments. And over the past past week, data released by Adobe, Shopify and PayPal reflect the scale of e-commerce gains and even “Black Friday” level traffic and transactions. Double and…
DetailsConnect your PayPal account to Google Merchant Center. When Google announced last month that its Shopping search results would include free listings, it also announced an integration with PayPal. That integration is now live. Retailers and brands using PayPal as a checkout option on their sites can link their PayPal accounts to their Google Merchant…
DetailsAs part of its ever-expanding repertoire, Amazon has added a feed-based shopping experience with Amazon Posts. Here is a quick rundown of what the program is, the current state of tools and capabilities, and how brands should approach it moving forward. What is Amazon Posts? Released as a beta in 2019, Amazon Posts is a…
DetailsWe applaud Chairman Wicker and his Committee colleagues for putting consumer safety and the use of location data front and center as America endures the COVID-19 pandemic. The ability to use technology to help prevent the spread of coronavirus is helping public health experts and first responders track hot spots and other critical data, but…
DetailsUntil COVID-19 hit, location data was being used by marketers for real-world audience insights and online-to-offline attribution. And while smartphone data has gotten attention as part of “contact tracing,” one could assume marketing use cases for location data have all but disappeared. What consumers are actually doing. But that’s definitely not the case. Many marketers…
DetailsThe Project Management Institute (PMI) defines a project as “a temporary endeavor undertaken to create a unique product, service or result. A project is temporary in that it has a defined beginning and end in time, and therefore defined scope and resources.” For marketers and agencies, a project might be a particular campaign or initiative,…
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