It’s the goal of every business to grow and make money. Otherwise, what’s the point of going into business? But in the age of digital information, businesses find it becomes absolutely necessary to make online presence strategies part of an overall successful business plan. But an online presence doesn’t matter if no one can find…
DetailsThere’s an old advertising slogan that goes, “You never get a second chance to make a first impression.” The same might be said of Apple Maps, which had a botched launch in 2012 and has spent “billions” trying to play catch up with Google Maps, which celebrates its 15 year anniversary next week. Feature and…
DetailsIn digital marketing, 2019 was the year that the big players evolved from their core branding identities, showing advertisers that they could reach customers in more ways than ever before. Google and Amazon in particular were on a mission to capture more advertising dollars and greater customer engagement, implementing various changes. What is driving these…
DetailsThere’s a lot of changes happening to featured snippets. Google still plans to remove them from the right side and into the main listings. But there have been some additional questions raised about how we look at ranking in the SERPs. Rank Ranger’s Mordy Oberstein explains what’s been happening since Jan. 22 and how things…
DetailsDid you and your team have a stellar year collaborating on win after win for your clients? Did you find ways to streamline processes, gain efficiencies with automation or get more creative than ever to drive your clients’ strategies forward? If so, we want to know about it, and we want to honor you with…
DetailsWhile we wait for Amazon’s Q4 results to come out to see how high they climbed in 2019, I want to share eight expert views on who is winning on Amazon right now. As a merchant on Amazon, you can have two different roles. One is as a vendor working with Amazon in a retail…
DetailsThe proliferation of digital channels and devices can make it difficult for marketers to accurately target prospects with the right messages, on the right devices, at the right times. Faced with these challenging market dynamics and increasing ROI pressure, marketers at companies of all sizes can gain benefits from using a marketing automation platform. MarTech…
DetailsURLs shown in featured snippets that appear in the right rail of Google desktop results will continue to be included in the main organic listings, for the time being, anyway. For now, the right-sidebar featured snippet also appears as a regular listing within the main results column. Why we care Google still plans to remove…
DetailsIt was so much fun to sit down and chat one-on-one with Lisa Barone, a former SEO blogger and now the Chief Marketing Officer at Overit. Some of you may remember Lisa from her days as an SEO blogger at Bruce Clay. The two of us spent many hours sitting in the front row of…
DetailsWhile Google and Facebook both have distinct advantages, they aren’t the only platforms to promote your brand online. There are plenty of alternatives out there and it may be time to look at a few of them. Remember, some of the folks in your target market will see ads hosted by those other networks. Even…
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