Optimizing your Shopify store for Google, Bing and other search engines is critical for helping potential customers discover your site. Many of the tenets of search engine optimization (SEO) are based on providing users with a positive experience. The easier it is to discover and use your Shopify store, the more likely people are to…
Details“Generally, the trend has been to be supportive and empathetic to the customer, to really dig into, ‘Okay, how is this current environment changing life for our customer and where can we be of assistance?’” said Lee Odden, CEO of TopRank Marketing during our content marketing in the time of COVID session of Live with…
DetailsWalmart U.S. reported total revenue of $134.6 billion, up 8.6% year-over-year for the first quarter in its fiscal year 2021. The financial report sheds light on the company’s shifting approach to e-commerce as well as broader consumer trends during the coronavirus pandemic. So long, Jet.com The biggest news? After acquiring the fledgling Jet.com for $3.3…
DetailsBing can now return a “Yes” or “No” answer for certain queries, the company announced Tuesday. The new search feature includes the one-word answer as well as a carousel of related excerpts from various sources. What it looks like. This was the top result for the query “can dogs eat chocolate” prior to the change.…
DetailsThis Friday, Search Engine Land Editor-in-Chief Ginny Marvin will lead a discussion on the ins and outs of Google Shopping. She will be joined by experts Kirk Williams, owner of ZATO Marketing, and Mike Ryan, product management lead at Smarter Ecommerce. The discussion will begin on Friday, May 22 at 12 p.m. EST. We will…
DetailsOver the past few months, COVID-19 has had a dramatic impact on the performance of Google My Business (GMB) listings across every industry. Businesses have scrambled to keep their GMB listings up to date and relevant with Google suspending customer reviews and scaling back support. Meanwhile, how has GMB performance been affected? To find out,…
DetailsIAB issued the following statement in response to the introduction of the Local News and Emergency Information Act. If passed, this proposal would help ensure local broadcasters and publishers are able to access vitally needed loans under the Small Business Administration’s Paycheck Protection Program: “IAB applauds Chairman Cicilline and Ranking Member Sensenbrenner for their work to…
DetailsGoogle launched new reports this morning in Google Search Console for Guided Recipes. Google launched a new Guided Recipes Enhancement report and also Guided Recipes in Rich Results test. This new feature allows you to “instantly validate the markup for individual recipes,” Google said. IT also lets you discover any issues with all of the…
DetailsGoogle has posted about a reporting glitch in Google Search Console’s performance reports. This reporting bug is specifically for the Google Discover performance reports and you may notice a “significant drop in Discover reporting,” Google said. What went wrong. Google said there was an “internal logging issues” that caused this issue. Google is working on…
DetailsGoogle shook up Shopping search in April 2020 by including free listings in Google Shopping results. This new approach is live in the U.S. and will roll out globally by the end of the year. Its a significant change for Google Shopping after eight years of being an advertising-based service. For retailers it means you…
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