Looking for creative ways to adapt search to new digital experiences? Wondering what tools can help remedy a drop in rankings? Eager to leverage new technologies to enhance e-commerce experiences? Join thousands of your peers online (for free!), June 23-24, for SMX Next to learn innovative SEO and SEM tactics that can help you achieve…
DetailsGoogle has quietly swapped out the speed report in Google Search Console with the new Core Web Vitals report. If you are trying to find the speed report, don’t panic, it has just changed names and is using the new web vitals engine to power it. Core Web Vitals in Search Console. When you login…
DetailsGoogle reported searches for “how to help small businesses” spiked in March, “increasing more than 700% since February.” Partly in response to this outpouring of interest, Google introduced support links in early May. This is just one of several new features and tools Google is rolling out broadly in an effort to help local businesses…
DetailsDiscovery ads serve automatically across YouTube, Discover and Gmail. Google introduced two big image-driven ad tests at its Google Marketing Live event last year. Gallery ads for Search campaigns didn’t make it and are set to shuffle off this summer, but Discovery ads have emerged from testing and are now available to all advertisers globally.…
DetailsNew Google Ads retail category reporting allows retailers to see product category performance across Search and Shopping campaigns. The reports show performance across a set of pre-defined product categories based on labels Google “uses to categorize the words that people search for on Google.” To get started. Create a new custom table report from the…
DetailsFacebook ads pro, Gil David, founder of Facebook and Instagram Ads consultancy Run DMG, and Florian Litterst of Adsventure.de, will join Search Engine Land Editor-in-Chief Ginny Marvin for a deep dive into Facebook’s big push into e-commerce: Facebook Shops. At 12:00 pm EST on Wednesday, May 27, they’ll discuss the details of Facebook Shops, what…
DetailsMost of the attention surrounding the economic fallout from COVID-19 has focused on job losses — now 38.6 million since March. Census data also indicate that roughly 47% of U.S. households have been impacted by layoffs or salary reductions. Somewhat less attention has been paid to COVID-19’s effect on small businesses (SMBs) and the related…
DetailsBusinesses may feel pressure to scale back their marketing and advertising efforts to reduce costs during economic downturns, but the coronavirus pandemic has proved that there is no one-size-fits-all response. We’ve also seen continuing shifts in behaviors as the realities of and responses to the pandemic have evolved. “We have seen a little bit of…
DetailsAs my state begins opening up after implementing stay home orders, I’m finding I’m interacting with businesses much more on the phone. I’m not talking about clicking on apps or engaging with a mobile browser. I’m referring to that unsung hero in digital marketing — a voice call to a business spurred by a search…
Details“We’re more okay than we typically are with trying to understand anecdotal evidence and gut reactions,” said HubSpot’s Meghan Keaney Anderson, explaining that the standard key performance indicators (KPIs) her organization, and many others, are used to tracking have been disrupted by the coronavirus outbreak. “I think some of that qualitative [data] that we usually…
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