In the midst of daunting challenges, it’s inspiring to watch our industry come together to do good. IAB members are putting their employees, communities, and customers first. Still, we’re hearing from buyers and sellers alike that they need to keep moving the business forward. We’ve been working hard to figure out the best way to…
DetailsGoogle has published 8 videos, about 75 minutes of Google employees talking, from the Google Webmaster Conference event from last November. We published our five tips from that event back then but now you can watch most of the talks from that day on YouTube. The Welcome Address: Web deduplication: Google Images: Google Rendering: Google…
DetailsGiven the recent Google My Business (GMB) policy changes, limited support and the general confusion during the coronavirus crisis, many local SEOs have had problems with listings updates and other GMB features. Posts is one critical GMB tool that has been operating unevenly. Posts were disabled. Google now says Posts are working, however, after having…
DetailsOn March 27th, IAB submitted feedback to the California Attorney General on the second set of modifications to the proposed regulations. IAB highlighted outstanding concerns with the proposed regulations including the enforcement date, the definition of personal information, the treatment of inferred data, and the requirement to comply with ill-considered global privacy settings. Download Full…
DetailsLast month I spoke in two sessions at SMX West about YouTube and video SEO. Here I answer some audience questions I was asked, as well as address some recent questions that have come up around the current situation with social distancing. What recommendations do you have on getting company buy-in to have a YouTube…
DetailsYou’ve probably heard plenty of talk about how email marketing is dying or even that it’s already dead. In fact, based on the insights gathered by SharpSpring and Ascend2, it seems the opposite is true. Marketing influencers at 145 businesses with 500 or fewer employees tell us email is alive and thriving. Download this guide…
DetailsGoogle announced this morning on Twitter that it has launched a couple of new features in Google Search Console including a new way to choose whether to show performance data for your property directly in search results. Google also now lets you choose which types of emails you want to get. Performance data controls. Google…
DetailsThe new Manager account overview page in the redesigned Microsoft Advertising UI Microsoft Advertising unveiled the new look for its web interface in October. A select number of advertisers have had access to the new look for the past few months. Now those users will see the new look on more pages, including Manager accounts.…
DetailsFacebook has reported a massive spike in usage across countries hit by the coronavirus, which is most countries at this point. Last week the company said, “The usage growth from COVID-19 is unprecedented across the industry, and we are experiencing new records in usage almost every day.” Traffic without ad revenue. But it immediately qualified…
Details“Small businesses often get squeezed and forgotten about, but are hugely important for the economy,” said Chris Green, head of marketing innovation at Footprint Digital, “and at a human level, knowing what to do at a time like this is tough.” With the coronavirus outbreak shifting consumer behavior and severely impacting the day-to-day operations of…
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