What do advertisers need to know heading into Black Friday and Cyber Monday? What do we know about 2020 holiday trends so far? How should your brand adjust your advertising and messaging? Let’s find out. While we’re navigating uncharted waters during this year’s holiday retail season, changes in consumer behaviors lead us to believe the…
DetailsThe post 20201118 SEL Brief appeared first on Search Engine Land. Source: IAB
DetailsGoogle has beta-launched a program for small businesses (SMBs) to help them become better marketers on Google. Called Small Business Advisors (SBA), the program offers 50-minute individualized consulting sessions on a range of products from Google My Business to Ads and Analytics to YouTube. No enterprises or agencies. Google told me in an email that…
DetailsIn January 2019, Google notified advertisers and agencies about a new program in which Google Ads would automatically make changes in ad accounts — unless the advertisers opted-out of the pilot program. It caused a big stir, but then nothing much seemed to happen. Then on Friday, I heard from Lior Krolewicz of Yael Consulting…
DetailsA year after officially closing down the old version of Google Search Console, Google announced that it has migrated the disavow link tool from the old Search Console to the new Search Console. Where is the disavow link tool? The new location for the disavow link tool is now at https://search.google.com/search-console/disavow-links. Previously it was located…
DetailsIt’s no secret that the same query will often produce different Google search results in different locations. Someone looking to “buy a bike” in Atlanta will see different suggestions than someone using the same query in New York. And two people looking for a “pizza place” might end up with different results if they are…
DetailsThe post 20201117 SEL Brief appeared first on Search Engine Land. Source: IAB
DetailsGoogle is going to start showing new Recommendations for switching to broad match in Google Ads. “If you’re using Smart Bidding, we’ll identify existing keywords that are likely to improve performance if you switch them to broad match,” Google said in a blog post Monday. For example, says Google, the broad match keyword “women’s hats”…
DetailsThe post 20201116 SEL Brief appeared first on Search Engine Land. Source: IAB
DetailsAs we speed towards the end of yet another an absolutely unparalleled year, search marketers like you are reflecting on what’s changed and preparing for what comes next… Constant evolution of SERPs Critical skills for future SEO success Growing importance of structured data New opportunities with marketing and artificial intelligence Endless Google platform and algorithm…
DetailsMichael Lewittes, a veteran entertainment journalist who worked at numerous large media outlets, started his entertainment news site Gossip Cop and later sold it to a private equity firm at the top of the site’s performance. We discussed how he did it and how he managed to work through numerous Google search algorithm updates —…
DetailsIt may be a hard truth for us best-intentioned marketers to swallow, but two-thirds of customers believe that marketers do not care about their needs. That’s according to a survey of 5,000 individuals by Pega. And when you look at what marketers face, it is easy to see how that kind of sentiment takes root.…
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