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What it is, how it works and what it means for search.

Please visit Search Engine Land for the full article.

Source: IAB

A deep dive into BERT: How BERT launched a rocket into natural language understanding

Get the full backstory of the algorithm’s evolution and how BERT has improved human language understanding for machines.

Please visit Search Engine Land for the full article.

Source: IAB

5 tips and trends from Google Webmaster Conference

The Google Webmaster Conference was filled with fun information. Here are the more important topics covered.

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Source: IAB

Why the University of Arizona changed its abbreviation for SEO

Will “UArizona” distinguish it from competitors and other well-known brands in search results if people still search “UA”?

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Source: IAB

Bing introduces penalty for ‘inorganic site structure’ violations

It includes penalties for subdomain leasing, doorway content and sites involved in private blog networks.

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Source: IAB

Tell your brand’s story through video ad sequencing

SMX East speaker Brooke Osmundson explains how brands can use a series of videos – in a specific sequence you define – to engage audience on YouTube.

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Source: IAB

Google News app lets users access content in two languages

Personalization preferences are maintained across both languages.

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Source: IAB

Google Search Console begins rolling out Speed report

Check out your new Speed report under the Enhancements tab within Google Search Console.

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Source: IAB

What you need to know about Google Merchant Center identifier enforcement updates

The changes that can affect the visibility of your products in Google Shopping.

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Source: IAB

Google ramps up investment in wearable technology, enters deal to buy Fitbit for $2.1 billion

Fitbit-successor wearables will be Assistant-centric devices, supported by BERT.

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Source: IAB

Help us chart Amazon’s growth as an advertising platform

Please fill out our survey to help us understand how marketers are prioritizing Amazon and other digital commerce advertising platforms.

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Source: IAB

SEO best practices support ADA compliance for digital accessibility