We applaud Chairman Wicker and his Committee colleagues for putting consumer safety and the use of location data front and center as America endures the COVID-19 pandemic. The ability to use technology to help prevent the spread of coronavirus is helping public health experts and first responders track hot spots and other critical data, but…
DetailsUntil COVID-19 hit, location data was being used by marketers for real-world audience insights and online-to-offline attribution. And while smartphone data has gotten attention as part of “contact tracing,” one could assume marketing use cases for location data have all but disappeared. What consumers are actually doing. But that’s definitely not the case. Many marketers…
DetailsThe Project Management Institute (PMI) defines a project as “a temporary endeavor undertaken to create a unique product, service or result. A project is temporary in that it has a defined beginning and end in time, and therefore defined scope and resources.” For marketers and agencies, a project might be a particular campaign or initiative,…
DetailsThe majority of marketers say they will not attend any conferences or live events in 2020 unless a vaccine is available that would protect them from COVID-19. In fact, more than 66% of those surveyed said they would only attend online or virtual events in the fourth quarter without a proven vaccine in place. More…
Details“You might shoot yourself in the foot when you don’t expect it, so why would you build something more brittle if all it does is solve a non-problem?” Martin Splitt, search developer advocate for Google, warned SEOs and developers. Reinventing the wheel with technical workarounds has been a frustrating trend, Splitt said on our crawling…
DetailsThe news has been filled recently with images of angry protesters agitating for the “reopening” of local businesses. That’s now happening in many places around the country: Georgia, Texas, Florida, Colorado and numerous other states. Yet polls continue to indicate consumers remain nervous about COVID-19, raising the basic question: if you open it will they…
DetailsWhile in Israel last December, I sat down with the head of SEO of Universal McCann Digital, Limor Barenholtz. I’ve known the CEO of Universal McCann Digital from the early days of the company and he told me I had to have a conversation with Limor. So we did. Limor is a natural hacker or…
DetailsFor years, cookies were the connective links that helped marketers understand and reach consumers, but no more. Navigating this uncharted terrain is doable though. The keys to success are privacy-friendly, identifiable connections and relationships with those who have them. Lots of factors have forced marketers to look beyond the cookie – from consumer privacy demands…
DetailsA new app makes it much easier for Shopify merchants to create shoppable Product Pins in Pinterest. The dedicated Pinterest app in the Shopify app store enables merchants to upload their product catalogs to Pinterest. It can automatically update products for Product Pins on Pinterest daily and add tagging to be able to track and…
DetailsOlder link building tactics have much less impact now, mainly because once everyone catches wind that they work, inboxes everywhere become inundated with quick and dirty pitches aiming to achieve the same success. The issue has impacted top journalists, as well, who are now tired of the same canned pitch emails about why they should…
DetailsThe reinvention of audience behavior accelerated by COVID-19 means the TV industry must not simply restart, but reset. By Randall Rothenberg and David Cohen What’s wrong with TV? Nothing. It has become our perfect pandemic partner. We’ve gorged on The Mandalorian in two Disney+ sittings, surfed old horror films on Pluto TV, binged on The…
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