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the inner-thinkings

Tripadvisor launches new listings, reputation and data products to help hotels and restaurants gain insights, boost visibility

October 29, 2020

COVID-19 has taken a disproportionately large toll on Tripadvisor’s two primary customer audiences, hotels and restaurants, which have seen double-digit revenue declines compared with 2019. The company has been trying to help these groups with a number of new products and services that meet perceived needs and generate new subscription revenue. Listings and menu syndication.…

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Oct292020

Could Google passage indexing be leveraging BERT?

October 29, 2020

It’s been 12 months since Google announced a new update called BERT in production search and there should be no surprise the recent Search On event, falling almost on the eve of production BERT’s first birthday, included so much talk of huge progress and breakthroughs using AI and BERT during the past year. A recap…

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20201029 SEL Brief

October 29, 2020

The post 20201029 SEL Brief appeared first on Search Engine Land. Source: IAB

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Oct282020

Does the Google antitrust case make an Apple search engine more likely?

October 28, 2020

When will Apple launch a full-blown search engine? That question has been the subject of debate for several years. But recent developments, specifically the U.S. Justice Department’s (DOJ’s) antitrust action against Google, may accelerate any plans Apple has to go it alone in search. One could argue that Siri is a search engine. However, Siri…

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20201028 SEL Brief

October 28, 2020

The post 20201028 SEL Brief appeared first on Search Engine Land. Source: IAB

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Oct282020

Online holiday sales could reach $200 billion according to Adobe

October 28, 2020

Holiday e-commerce spending is poised to exceed $189 billion in the U.S., according to Adobe’s most recent forecast. That represents 33% year-over-year growth. However, online revenues could reach or exceed $200 billion if physical stores remain largely closed due to COVID and if there’s a second stimulus payment to consumers. Uncertain spending outlook. Consumer confidence…

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Oct282020

Microsoft Clarity, the company’s tool for visualizing user experience, is out of beta

October 28, 2020

Microsoft Clarity, a free product to help site owners better understand visitor behavior so that they can improve their user experiences, is out of beta and now generally available, the company announced Wednesday. First launched as a closed beta in 2018, Microsoft Clarity provides site owners with visual heatmaps that illustrate user engagement, individual session…

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IAB Tech Lab Releases for Comment: Content Taxonomy 2.2 to Improve Brand Safety and Support Brand Suitability

October 28, 2020

IAB Tech Lab today released Content Taxonomy 2.2, a common language to help third-party verification vendors and publishers identify content so that the advertisers can make decisions about whether it’s appropriate for their ads. Tech Lab worked closely with the Global Alliance for Responsible Media (GARM) to create the update, with the shared goal of…

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IAB Unveils Brand Disruption Week Lineup

October 27, 2020

Register Now IAB “Brand Disruption Summit,” and “Policy Summit” tackle timely implications of COVID-19-accelerated consumer behaviors and election results Speakers include Paris Hilton, FCC Commissioner Geoffrey Starks, Campari, L’Oréal, Molson Coors, ThirdLove, TikTok, and Nala Cat NEW YORK, NY (October 27, 2020) – From November 9-12, IAB will be hosting Brand Disruption Week, which includes…

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Oct272020

What passage indexing and natural language processing mean for the future of SEO

October 27, 2020

Taken in totality, Google’s recent announcements on its expanding use of natural language understanding algorithms represent a major evolution in how it determines what content gets surfaced in the search results. In turn, these algorithms will impact how we approach content and optimization. Ranking passages in the search results. Google is rolling out passage-based indexing,…

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Oct272020

4 ways to make your e-commerce experience engaging and bright

October 27, 2020

“There’s no place like home for the holidays,” rings truer than ever this year. Due to the pandemic, consumers are avoiding large crowds in-store and instead, opting to shop online to complete their holiday shopping. From the comfort of their own homes, shoppers can safely browse, purchase and deliver gifts for their loved ones. In…

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20201027 SEL Brief

October 27, 2020

The post 20201027 SEL Brief appeared first on Search Engine Land. Source: IAB

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