Affiliate ad hijacking (also known as brand poaching, direct linking, URL jacking) is when an affiliate impersonates a brand by running ads that look identical to a brand’s ads. Customers typically have no idea they have clicked on an affiliate ad, and the affiliate is paid a commission for conversions that the brand would have…
DetailsOne common mistake when it comes to developing and publishing content on a site is never touching it again. Having a content revitalization strategy to ensure content is relevant is just as (if not more) important than adding new content to drive organic traffic. If it’s been a while since older posts on your site…
DetailsA new list view and scripts support are coming to product groups in Microsoft Shopping that will give advertisers much more flexibility in managing their campaigns. The new view and capabilities will be rolling out in the coming weeks, Microsoft Advertising announced Tuesday. Easier management. You’ll be able to sort, filter and make pivots with…
DetailsAfter interviewing Lisa Barone at Overit, I sat with her colleague, Jennifer Van Iderstyne (@vanetcetera) to talk more specifically about SEO. Jennifer has been doing SEO for well over a decade and has worked at some impressive companies over the years. We talked about a number of topics in the focus group room at the…
DetailsEver heard any of these phrases before? “Nobody searches on Bing.” “People don’t click banner ads.” “We ran Facebook ads once, and they didn’t work.” “LinkedIn is too expensive for us.” All of us have heard similar responses when pitching new PPC tactics to clients. A channel that just might be the next best source…
DetailsAmazon had anticipated a good holiday season, and it got it. The company reported $87.4 billion in net sales for the fourth quarter of 2019, up 21% from the same period the prior year. On the advertising front, the company generated ad revenues of nearly $4.8 billion for the quarter, an increase of 41% year…
DetailsMeta descriptions, followed by brand name and page title, have the largest influence over whether users click through on a search result, according to a study conducted by Ignite Visibility. Two-thirds of survey respondents also said that more ads would make them want to use Google less, and the majority agreed that Google is improving…
DetailsDuring my “Local presence management for multi-location brands” session at SMX East, attendees asked questions about review rankings, duplicate listings and pages and local franchise challenges so I wanted to take the time after the event. 1. I see a lot of companies with a small number of reviews ranking higher than other local companies…
DetailsMicrosoft reported revenues of $36.9 billion for the second quarter of the 2020 fiscal year, which ended December 31, an increase of 14% over the prior year. Revenue from search advertising ticked up just 6% year-over-year in the quarter that encompassed the holiday shopping season. Search advertising growth was lower than the company had expected,…
DetailsIt’s the goal of every business to grow and make money. Otherwise, what’s the point of going into business? But in the age of digital information, businesses find it becomes absolutely necessary to make online presence strategies part of an overall successful business plan. But an online presence doesn’t matter if no one can find…
Details
