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the inner-thinkings

Congressional report blasts Google, Apple, Amazon and Facebook as monopolistic ‘gatekeepers’ of the digital economy

October 7, 2020

According to an exhaustive report issued yesterday by the House Judiciary Subcommittee on Antitrust, Google, Apple, Amazon and Facebook wield monopoly power over their respective markets. Produced after more than a year of fact-finding and testimony the Congressional report (.pdf) recommends a host of remedies, including “structural separation” (divestiture) to restore competition and prevent a…

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Oct62020

What’s changed in Google Ads Locations reporting and why you need a custom report

October 6, 2020

Google has been rolling out “simplified” location reports in the Google Ads UI over the past month or so. Any time a platform uses “simplified” or “streamlined” to describe a change, we have to wonder if it’s a red herring. Does it provide an easier way to get at the same access, data and functionality?…

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Oct62020

Web Stories are coming to Google Discover

October 6, 2020

Google announced it is now bringing the Web Stories feature (previously known as AMP Stories) to Google Discover. So not only can you find Web Stories in Google Search and some other supported platforms, it is now also going to surface in Google Discover – in the Google iOS and Android app. The announcement. Google…

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Oct62020

Google Ads intros automated Insights, Performance Max campaigns, to release Video Action out of beta

October 6, 2020

Google introduced more automation features and campaign types as part of Advertising Week Tuesday. The announcements speak to what has been a years-long effort to use machine learning to serve campaigns across Google’s properties as well as to the moves it’s made in response to the pandemic. “We’ve now had a chance to take a…

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20201006 SEL Brief

October 6, 2020

The post 20201006 SEL Brief appeared first on Search Engine Land. Source: IAB

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Oct52020

Bing rebrands as Microsoft Bing, expands Give with Bing

October 5, 2020

Microsoft has rebranded Bing, the company announced Monday, to incorporate the parent name. The now-dubbed “Microsoft Bing” also has a new logo. The company also announced an expansion of Give with Bing, an extension of Microsoft Rewards that lets users donate their points to a nonprofit organization of their choice, alongside the rebrand. The previous…

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Oct52020

Google My Business and reviews gain in 2020 Local Ranking Factors survey

October 5, 2020

Google continues to pour more resources into local, with multiple ads innovations and Google My Business feature enhancements in the past six months. Google’s introduction of GMB video conferencing and the recent move to auction-based pricing for Local Services Ads are examples. Despite all the attention on ads, it’s worth noting that organic rankings still…

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20201005 SEL Brief

October 5, 2020

The post 20201005 SEL Brief appeared first on Search Engine Land. Source: IAB

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Video: Drew Madore believes Google’s ranking algorithm uses user experience signals

October 5, 2020

Outside of the Google page experience update that is coming to a Google ranking algorithm near you next year, does Google use click-through rate, pogosticking, time spent on a site, and other user experience signals as a ranking factor? That was the topic of conversation in part two of my video interview with Drew Madore.…

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Oct22020

Solving an age-old SEO-PPC issue: How to bid on your brand name based on incrementality

October 2, 2020

Advertising on branded keywords is often misunderstood. Advertisers either take too much credit for branded keywords, or they deem the impact of branded keywords completely zero (Did eBay just prove that paid search ads don’t work?). The question that is often asked: Should we invest in branded keywords? However, the question we should ask: How much…

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Google confirms indexing issues with both canonicalization and mobile-indexing

October 1, 2020

If you have been following our newsletter, you would have seen us reporting on unconfirmed cases of indexing issues around URLs that seem to be dropping out of the Google index. We suspected canonicalization issues with Google and we were right, partially. Google said no only are there canonicalization issues but also issues with mobile-indexing.…

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Oct12020

Google gives publishers new content ‘Showcase’ on News, Search, Discover

October 1, 2020

Google News Showcase is an initiative teased by the company in June. On Thursday, Google announced it is rolling out in certain markets along with a $1 billion financial commitment to partnering publishers. Google News Showcase has two basic aspects: significant content-licensing payments to news publishers and new “packaged” content panels that will appear within…

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