FLoC, Google’s alternative to third-party cookies, will not be tested in Europe, according to a report by AdExchanger. FLoC is set to open to advertiser testing beginning in Q2 of this year, but countries that fall under GDPR and the ePrivacy Directive will not participate. “During a meeting of the Improving Web Advertising Business Group…
DetailsOnline reviews have a crucial impact on small businesses. Most businesses strive for a solid online reputation, which means investing time and money in monitoring these reviews across citation listings. It’s worth the effort, though. Proactive online reputation management helps build trust with potential and returning customers. Plus, reviews help your visibility in local search,…
DetailsGoogle is testing a new feature that automatically detects products in videos and displays them, and related products, to viewers as a list, the company posted on its YouTube tests and experiments page yesterday. On Thursday, it also announced a new way to watch YouTube videos directly within Twitter on iOS. What are YouTube feature…
DetailsWhile third-party data’s downfall has been a hot topic for the last several years, the conversation spiked up again this month when Google announced it wouldn’t support alternative user-level identifiers once third-party cookies are blocked from its Chrome browser. As these types of browser restrictions deepen – and privacy laws like GDPR and CCPA become…
DetailsBetween January and December 2020, nearly 65% of Google searches ended without a click to another web property — up from 50% in June 2019, according to a SimilarWeb study published by Rand Fishkin, founder of SparkToro. Image: SparkToro On desktop, 46.5% of searches were zero-click, compared to 77.2% on mobile devices. Methodology caveats. This…
Details“How do I generate content that actually ranks well?” “How are AI and ML impacting content creation?” “How can I create display ads that get more clicks?” Get the answers to these and more essential content questions at SMX Create, online April 13. Early Bird rates expire this Saturday, March 27, at 11:59pm ET… book…
DetailsSearch Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and can you provide a customized user experience…
DetailsI had the opportunity to catch up with an old work colleague, someone I worked with outside of the SEO space ages ago. His name is Dan Toplitt, he is now the senior vice president and head of US SEO at Reprise Digital. We spoke about how we first met, probably over 10 years ago.…
DetailsEvery company goes through different stages of growth. And it’s essential to realize how technology can empower marketers at varying stages of growth. Frequently, the technology that you’ve invested in — in previous stages of the company — may not be suitable for the way your company has evolved. This is why marketers must continue…
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DetailsEarlier this week, Google sent out a notice through Google Search Console with SharedArrayBuffer warnings to site owners. And honestly, it caused a huge amount of confusion and concern amongst those who received it. Today Google published a blog post with clarifications around why Google sent out the message and what site owners can do…
DetailsConductor’s “2021 U.S. Digital Marketing Salary & Job Trends Guide” gives marketers and teams the in-depth salary data, job market trends and essential skills to navigate the changing hiring landscape. Conductor analyzed digital marketing salary data and hiring trends across top positions in SEO, content marketing, pay-per-click (PPC) and digital marketing. In this guide, you’ll find:…
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