Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, with the July 2021 core update fully rolled…
DetailsThis coming Tuesday, July 20, 2021, Google will be discontinuing the ability for those with verified knowledge panels to use Google Posts. To be clear, this does not impact the local Google Posts you manage within Google My Business, but rather only impacts the verified knowledge panels. The notice. Google has been emailing those who…
DetailsYelp is launching Yelp Audiences, its first offering that enables both location-based and non-location-based advertisers to reach Yelp users across the web, based on their Yelp search activity, the company announced Wednesday. Targeting is based on the user’s purchase intent on Yelp and the ads do not have to lead back to Yelp’s platform. Behavior-based…
DetailsOn June 24, Google announced in a blog post it intends to delay by more than a year its self-imposed deadline to deprecate third-party cookies in its Chrome browser. The timeline was originally targeted for March 2022 but is now expected to be complete by late 2023. “While there’s considerable progress with this initiative, it’s…
DetailsThe post 20210714 SEL Brief appeared first on Search Engine Land. Source: IAB
DetailsGoogle has announced a new property to the job posting structured data and updated its editorial guidelines for job postings in Google Search. Google said “today we are announcing a new structured data property and new editorial content policy.” New editorial guidelines for job postings Google has updated and added new guidelines for job postings…
DetailsAfter announcing its integration with Shopify at I/O, Google also promised easy connections to Square, Woocommerce, and GoDaddy. The latest integration with GoDaddy has officially launched today. “GoDaddy merchants can now get discovered across Search, Shopping, Image Search and YouTube in just a few clicks,” wrote Matt Madrigal, VP/GM of Merchant Shopping. The integration allows…
DetailsNow when you are debugging some of your AMP pages within Google Search Console’s page experience report, Google will link you over to the AMP page experience guide for deeper analysis. The company announced “today, we are excited to share that starting today Search Console will direct developers debugging AMP page experience issues to the…
DetailsAs PPC management becomes more automated, there are some tricks for setting your campaigns apart from everyone else who has access to the same automation tools. Everyone can now get average results thanks to machine learning, but if you’re aiming for stellar results, that requires knowing how to collaborate with the machines. One way to…
DetailsThe post 20210713 SEL Brief appeared first on Search Engine Land. Source: IAB
DetailsGoogle has confirmed that the July 2021 core update is now “effectively complete.” Google wrote on the Search Liaison Twitter account “the July 2021 core update rollout is now effectively complete.” The announcement. Here is the tweet: The July 2021 core update rollout is now effectively complete. — Google SearchLiaison (@searchliaison) July 12, 2021 July…
DetailsMicrosoft Advertising has been doubling down on visual ads in search this year, and the latest announcement is no exception. Video Extensions are available globally to advertisers today in the platform (note: mobile is only available in the U.S. right now). What it looks like. When triggered, a small image window with the play button…
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