IAB shares the concerns raised by Commissioner Noah Joshua Phillips in his dissenting statement regarding the Federal Trade Commission’s Social Media and Video Streaming Project. The FTC’s announcement raises significant questions about the focus of their study and the process used to select the companies involved. Commissioner Phillips wrote that the orders are “untethered to the stated…
DetailsThe one constant in website data is it’s always changing, and Google Analytics is no different. In October, Google announced the release of Google Analytics 4 (previously called App + Web), billing it as an analytics tool that provides smarter insights to improve ROI as digital marketing moves to a cookie-less world. After an announcement…
DetailsGoogle has temporarily disabled yet another feature in Google Search Console, the issue validation function is currently disabled. Google said it is “temporarily disabled due to upcoming changes in the report.” There is not estimated time for when it will be fixed. Issue validation. This feature lets you communicate to Google that you fixed an…
DetailsGoogle announced it is now moving the campaign goal metric in Google Ads to an easier location to find it. The score is being moved near your optimization score, so it is easier to locate. Google said it is being moved to make it “easier for you to understand how optimization score prioritizes recommendations.” What…
DetailsFor over half of its 22-year history, Google has been the most prevalent search engine in the United States. Over that term, its perception has gone from quintessential Silicon Valley startup and underdog to the gatekeeper of the internet, presiding over algorithms that have massive business implications and developing a reputation for expanding its business…
DetailsIn July, Google announced it would deprecate the Structured Data testing tool after it released the Rich Results Test tool out of beta. The SEO community was not happy with the news and Google listened and decided to keep the tool but move it to schema.org. Google said “we’ve heard your feedback” and it is…
DetailsBrian Barwig spotted Google displaying web search results in the Google Maps local search results listings for an individual business. Brian, a local SEO, said “we are noticing a new section, “Web Results”. We, at Search Engine Land, were able to replicate this. Where to see it. Go to a business listing in Google Maps…
DetailsMicrosoft announced that you can now access Microsoft Clarity, Microsoft’s new free web analytics tool, within Bing Webmaster Tools. There is a new section in Bing Webmaster Tools named “Microsoft Clarity Beta” and there you can quickly go through the steps to set up Microsoft Clarity for your web site. What is new. Bing Webmaster…
DetailsThis unprecedented year is coming to an end… but you still have a chance to upgrade your skills to prepare for what is sure to be an interesting 2021 in search marketing. Whether you want to explore the advanced nuances of technical SEO, gain a deeper understanding of Google Ads, or learn from fellow marketers…
DetailsIn part one of my chat with Alan Rabinowitz of SEO Image we spoke about nofollow and affiliate links but in part two we go through more generic SEO topics and the world of online reputation management. We start off where Alan dishes out his methods for ranking well in Google. Specifically he talks about the…
DetailsBrad Geddes and I recently debated whether Responsive Search Ads (RSAs) or Expanded Text Ads (ETAs) are better during our SMX session this month with Ginny Marvin. When I agreed to debate the superiority of Responsive Search Ads (RSAs) and Expanded Text Ads (ETAs) at SMX with Ginny and Brad, I knew I needed to…
DetailsIn this article, I will look into People Also Ask (PAA) on Google’s search results pages for exact match brand searches, also referred to as brand SERPs. What sparked my desire to write this article at this time? There has been a stunning development: PAA boxes, that users have become accustomed to seeing when they…
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