Product Knowledge Panels may be the first place shoppers encounter information about a product they’re interested in — and, they may never need to leave the Knowledge Panel to conduct their research, read reviews or compare prices. This makes the product panel the frontline in terms of providing potential customers with the information they need…
DetailsNow, more than ever, search marketers are on the hook to drive more traffic, conversions, and sales. Attend Search Marketing Expo online, December 8-9, for actionable tactics and trusted advice that can help you achieve your SEO and SEM goals in 2020 and beyond. Here’s the rundown: Your $199 All Access pass unlocks 45+ tactic-rich…
DetailsIn today’s world, every other headline is a bombardment of the senses: social unrest, climate justice, global pandemic, cancel culture, fake news and data privacy erosion — not to mention the myriad of opinions on how to navigate these issues. As a result, there’s is an acceleration of transformation occurring across industries, businesses and consumer…
DetailsIn part three and the final part of my conversation with local SEO expert Mike Blumenthal, we discussed a number of topics. This video is about 20 minutes of our 45-minute discussion on search. Here are part one and part two. In part three we get into tactics, what tactical measures and actions can you…
DetailsIn SEO, some might consider featured snippets the holy grail of rankings. Featured snippets are a great low hanging fruit opportunity for many websites. By optimizing for the featured snippet, you can propel your site to the top of the search results by only making very small adjustments to your page’s content. Throw away backlinks,…
DetailsThe post 20201102 SEL Brief appeared first on Search Engine Land. Source: IAB
DetailsBy now, we all know an organization can be a “business,” “service provider” or “third party” under the California Consumer Privacy Act. However, the questions of what a “third party” is and whether it is a mutually exclusive classification from “business” (or, to a lesser extent, “service provider”) still elicits widely divergent responses. And even…
DetailsResearch finds 84% of consumers feel advertising within the news increases or maintains brand trust New York — October 30, 2020 – News has always played a critical role in the lives of consumers. In 2020, the importance of timely, trusted news was amplified as everyone sought updates related to the global pandemic, social injustice,…
DetailsThe sudden global upheaval caused by the COVID-19 pandemic has pushed industries to the brink, and many companies have had to throw Plan A and even established Plan B strategies right out the window. That’s because, when it comes to managing your marketing organization through a crisis of this scale, it means starting with “Plan…
DetailsWhen the COVID lockdowns began in March, Google local business profiles saw a massive drop-off in directions requests and a corresponding spike in local calls and website clicks (61% increase in calls). Since that time, call volumes fluctuated but, according to CallRail, have now stabilized at levels that are 27% higher than the pre-pandemic peak.…
DetailsNew Browser/OS Rules Will Address User Privacy & Business Competition Needs More Quickly Than Antitrust Action Globally, IAB comprises 47 National and Regional IABs, which are independently governed associations that make decisions about membership, practices, policies, and laws based on local market conditions. In the U.S., antitrust is a long, complex, and often cumbersome process…
DetailsGoogle Ads has rolled out a new look for Report Editor (located under Reports in the UI). I started seeing this new layout for setting up Custom reports in some accounts a few weeks ago when I was looking into the changes to Location reporting. With this update, Report Editor is set up more like…
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