Google is rolling out the messaging functionality within the Google My Business desktop interface. This is not fully live yet, but many can see it, including myself. Previously, messaging was available through the Google My Business mobile app, but not within the Google My Business desktop interface. What it looks like. When you login to…
DetailsA Google Ads setting allowed businesses to potentially exclude nonbinary gender audiences, according to The Markup. The publication found examples across YouTube and search where advertisers could exclude audiences based on “unknown gender.” This form of discrimination is against Google’s own personalized advertising policy. “We will be implementing an update to our policy and enforcement…
DetailsGoogle announced on Twitter that in November 2020 it has released an update to Google Image Search that reduces duplicative images in the image search results: “We made an improvement to Image Search to reduce duplicate images, so that we can display others that are relevant yet visually distinct.” Visually distinct. Google has said the…
DetailsIn October 2020, Google announced passage indexing, a new way of Google ranking specific passages from a web page in search. Google has updated us that passage ranking, as they are now properly calling it, went live on Wednesday, February 10, 2021, in the afternoon Pacific Time for queries in the US in English. What…
DetailsJamar Ramos got into search marketing the way many of us did–on accident. Ramos admits he struggled through school at first, but understood the importance of a degree in breaking into the content industry. “I realized my pay was going to be limited by the limited education. People could look at that I don’t have…
DetailsPreviously in beta, Google Ads announced its updated lead form extension which pops up a form directly from a click on an ad in search, Video, and Discovery. If opted into, it means that when a user clicks a headline from an ad, the lead form appears in the SERP instead of requiring users click…
DetailsSearch Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, it’s my day to hop into your inbox…
DetailsIn two weeks, we’ll be hosting our first SMX Report event. The response has been amazing to this single day virtual event. SMX Report features both SEO and PPC learning journeys through the different aspects of reporting and measurement. We plan to keep the momentum going with the next event in this series, SMX Create,…
DetailsGoogle quietly announced that the “years in business” label is now live for businesses that want to display how many years they are in business within the Google Search local pack. What it looks like. Here is a screen shot of my business, RustyBrick, showing the 25+ years in business label in a local pack…
DetailsIn 2018 Google revamped the Index Coverage report in Google Search Console. It was a huge improvement from the previous version, and SEOs around the globe rejoiced. With the upgrade, the new Coverage reporting greatly expanded the amount of information for site owners, including errors, indexing levels, and urls that were being excluded from indexing.…
DetailsSearch Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and how much do you automate in your…
DetailsGoogle’s recently announced updated treatment of phrase match to include broad match modifier (BMM) traffic is the latest in a series of changes its made to its keyword match types. These changes place the emphasis on machine learning and automation over manual inputs from advertisers. There has been a mixed reception from advertisers, with some…
Details
