20201112 SEL Brief – Thursday
The post 20201112 SEL Brief – Thursday appeared first on Search Engine Land. Source: IAB
DetailsConcrete steps marketers should take now to get ready for CA’s CPRA in 2023
Last week California voters passed Proposition 24, the California Privacy Rights and Enforcement Act (CPRA). It builds upon the California Consumer Privacy Act (CCPA), which only went into effect this year. CPRA is slated to replace it in 2023. Among other things, CPRA expands the types of data covered (any data “shared” with third parties);…
Details301 redirect: Google Webmasters Central to Google Search Central
After more than 14 years, Google Webmasters Central is becoming Google Search Central, the company announced Wednesday. With the name change, some of the Google Webmaster Central properties are going to be redirected to the new location, including the blog, help forums, guidelines, documentation, social channels and more. What is not changing? “Our goal is…
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Building connections between siloed channels, technologies and teams
Oftentimes, when we visualize the perfect buyer’s journey, we’re looking at it from a marketer’s perspective, imagining what we’re trying to achieve with our initiatives. But, ultimately, the definition of the perfect journey is in the eye of the buyer. The buyer doesn’t really care about your programs, your channels or what technologies you’re using,…
Details20201110 SEL Brief
The post 20201110 SEL Brief appeared first on Search Engine Land. Source: IAB
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Amazon uses its data to undermine third party sellers, EU antitrust action says
Coming at the end of a roughly two-year investigation, the European Commission (EC) has accused Amazon of violating EU competition law by unfairly using access to non-public data on its platform to undermine competition. Amazon’s behavior as a retailer and as a marketplace are in conflict, according to the antitrust enforcer. Predatory data and…
DetailsGoogle Page Experience Update to launch May 2021 with new labels in search results
The Google Page Experience update is set to launch next May, Google confirmed Tuesday. That’s roughly a year after the company first announced the update and gives us another six months to prepare for it. The update will take expected user experience into consideration for ranking in search results. “Today we’re announcing that the page…
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How Autodesk overhauled its marketing to align for better performance management
Autodesk faced a challenge with which many marketers are familiar. Teams that were expert in their various disciplines — channel marketing, regional marketing, industry marketing, etc. — had diverged into silos in the absence of a strong marketing performance management program. There was no unified view of how marketing spend affected program goals across all…
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How to show Lighthouse Scores in Google Sheets with a custom function
Automation and machine learning have tremendous potential to help all of us in marketing. But at the moment a lot of these tools are inaccessible to people who can’t code or who can code a bit but aren’t really that comfortable with it. What often happens is that there ends up being one or two…
DetailsIAB’s 2021 Brand Disruption Report Reveals COVID-19 Acceleration of Key Trends
IAB members can view the report here. The fastest-growing brands of 2021 will be storeless, data-rich, live, participatory, entertaining, localized, and streaming. NEW YORK — November 9, 2020 – Eight months in quarantine have accelerated the United States’ transition to a “storeless” Direct Brand Economy five times faster than pre-pandemic rates. That is just one…
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Don’t miss out on up to $100 off Search Marketing Expo
Your chance to save up to $100 off your Search Marketing Expo pass expires this Saturday night. Join us online, December 8-9, to access 45+ expert-led sessions, two forward-thinking keynotes, live Q&A with speakers, and on-demand access for just $199. Bundle with a two-day, interactive workshop for just $379! Secure your pass now to save…
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Connected TV strategies to capture New Year’s resolution shoppers
Hey marketers, it’s time to start planning your New Year’s ad campaigns. Especially if you’re in an industry like fitness, wellness, sports or subscription services — essentially anything that ties into the “New Year, New You” mindset. Traditionally 12% of gym-goers sign up in January, but with this year’s brick-and-mortar health restrictions in place, chances…
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