After a few weeks of testing, Google has officially launched new flight search and travel search features to help those who are traveling during the pandemic. Google said these updates are important “because the impact of COVID-19 on destinations can vary, it’s important to stay up to date on the latest travel-related information for places…
DetailsGoogle announced it has added a feature to Google Search to help searchers find live sports games and live TV shows. Google has had TV listing schedules since 2013 and made numerous improvements to that search feature over the years. Watch it live. But now, Google is bolstering how users can find and quickly watch…
DetailsUntil now, local businesses or their agencies had to use the Google My Business (GMB) site or mobile app to update business information. But the company is making it possible to edit or update GMB profiles directly from Maps and Search. Google announced Thursday morning that local marketers will be able to “create posts, reply…
DetailsWhen people hear the phrase “local business” they tend to think of mom and pop stores. But national brands like Chipotle, Anytime Fitness, Home Depot, Macy’s and Walmart are also local businesses because they exist in specific communities. Local laggards. Despite the fact that they make most of their money in stores, multi-location brands have…
DetailsHow to evaluate a site for “quality” is the most misunderstood concept in SEO. As a result, you may be leaving sites out of your outreach that can drive ranking, or you may be including sites that will provide no value or potentially get you penalized. This presentation is for digital marketers who want to…
DetailsIf your Google product feeds are set to show products across multiple countries, there’s a new feed field to give you some more flexibility. You can now use the shopping_ads_excluded_country attribute to keep some products from showing in certain countries you’re targeting, Google announced this month. That attribute will override the country targeting set at…
DetailsWant to learn more about success metrics, user journey optimization, new Google features and how to win back your remarketing audience? Be sure to join the free, online event – 3 Pillars of Paid Media – on Wednesday, August 19 at 2 PM Eastern/11 AM Pacific. “We do this advanced event once a year with Google…
DetailsOn Friday, August 14, Search Engine Land’s editor-in-chief, Ginny Marvin, will lead a discussion with the other Search Engine Land editors about the effects of the disruptions marketers have experienced in the past several months including COVID, anti-trust, privacy, data and social activism1. Ginny and the panelists will revisit what marketers were focusing on back in…
DetailsAndrew Goodman has been providing SEM services for 20 years now under his agency Page Zero Media. But throughout that time, Andrew has spoken hundreds of times at conferences, including many SMX events. Andrew wrote one of the first books on Google Ads, back then known as Google AdWords. And now he has a new…
DetailsA lot has been written about the impact of the COVID-19 pandemic on the world of advertising. Budgets were decimated and marketers scrambled to find other ways to do more with less. One of the less talked about themes, however, has been how the pandemic served as a major blow to linear TV consumption and…
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