After I sat down with Sarah Teach to talk about conscious capitalism in SEO, I then spoke with Katherine Watier Ong. Katherine’s internet career goes back to 1994 and has been doing the SEO thing for over 15 years now. In some of her early days, she had to build an SEO team out of…
DetailsPrabhakar Raghavan, Google’s new head of Search and Assistant. A number of SEOs on Twitter reacted to yesterday’s news that Prabhakar Raghavan was taking over Search and Assistant from Ben Gomes with uncertainty or confusion. This may reflect respect for Gomes and unfamiliarity with Raghavan’s background. Gomes’ move is voluntary, and the company says he…
DetailsExplanations may be available when comparing recent campaign performance to a previous period. Google Ads is testing “Explanations” in the interface to help advertisers diagnose potential reasons behind changes in conversion volume. Announced this week, Explanations are available at the campaign and ad group levels when there is a significant change in performance of clicks,…
DetailsGoogle’s Accelerated Mobile Pages (AMP) framework was designed to give site owners a way to quickly deliver their content to mobile users. The company incentivized AMP implementation by making it a requirement for publishers that want their articles featured in Google’s prominent Top Stories carousel. With the recent announcement that Google plans to lift the…
DetailsMarketers are using call analytics platforms to identify the rich data and consumer insights hidden in the growing volume of inbound calls. Call analytics platforms are one of the few martech systems that can track both online and offline leads. Call tracking – following a call from source (i.e., website, click-to-call search or display ad)…
DetailsThere is a new feature that was just released in the new version of Bing Webmaster Tools, it is called Site Scan. Site Scan is a site audit tool which crawls your site and checks for common technical SEO issues. You can access this in the new Bing Webmaster Tools over here. What is Site…
DetailsThe Interactive Advertising Bureau and the IAB Tech Lab share the fears of our diverse staff and membership that the democratic principles underlying the Constitutional basis of republican government in the United States are under assault. Powerful individuals, groups, and some Government officials are disenfranchising African-Americans and other minority groups, suppressing voting rights, inciting local…
DetailsAs markets reemerge from the coronavirus pandemic, location data can help businesses identify shopping behavior changes and formulate marketing strategies for returning and new customers. Those strategies are more effective when they’re layered with economic and psychographic information to build diverse target audiences, said PlaceIQ’s Duncan McCall and Foursquare’s David Shim, during our local intelligence…
DetailsIn an effort to best serve our community, our team here at Search Engine Land wanted share a quick list of our best resources — daily tips, printable assets, virtual training opportunities, and more — to help keep you and your teams informed and empowered. Feel free to check them out below! 1. Attend SMX…
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