The newest feature within Google My Business allows local SEO practitioners to see recent reviews on their listings in a single place and check the status of reviews they reported to Google. The new tool. You can access this new tool here. Step one is to select your business, then select if you want to…
DetailsWeb-facing pages are an information security battle zone as we fight hackers who try to steal company secrets. Modern webpages often leverage resources from more than one origin (domain). This often leads to vulnerabilities. As pressure mounts surrounding security concerns that affect new features, webmasters have a growing list of options from browser makers, including…
DetailsSearch Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, do you think headless is happening? Based on…
DetailsWhether we like it or not, over the last two decades, Amazon has infiltrated countless industries. But when companies complain about Amazon creeping into an industry and disrupting it, it is likely because companies have gotten complacent and have stopped innovating. The mighty disruptor? Amazon’s strength lies in its ability to innovate. No matter the…
DetailsA Google spokesperson confirmed with Search Engine Land the company is testing displaying cost estimated directly in the local panel in the search results. This information comes through a partnership with Homewyse, a fact-based, independent reference for home product, installation and service estimates. What this looks like. Google displays an estimated range of the cost…
DetailsEarlier this month, Google announced that it would not build or use alternate identifiers to track users for advertising purposes. Instead, the company reiterated that its ads will be driven by one of its Privacy Sandbox initiatives, called Federated Learning of Cohorts (FLoC). Advertisers have been anticipating the shift away from third-party cookies for years,…
DetailsGood morning, Marketers, and what is search? As I’ve watched the “what is martech?” conversation playing out on our sister site, MarTech Today. It’s made me rethink the parallel question for Search Engine Land: “What is search marketing?” Our knee-jerk reactions are often very Google- and Microsoft-centric, but people search pretty much everywhere online nowadays–and…
DetailsSearch Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, let’s talk about mobile-first indexing. I know, we’ve…
DetailsGood morning marketers, can virtual events ever recreate the social aspects of in-person shows? We are social beings. That’s even more evident now that we have been confined to our homes for so long. Nothing can really replace the social aspect of in-person events—the camaraderie, developing business relationships, networking and being able to interact with…
DetailsGoogle has made two changes to the rich results report in Google Search Console. One of the changes was related to the job posting report and the other change was related to the FAQ and Q&A rich results report. Google documented both of these changes on this help page but we will explain them below.…
DetailsWhen planning out a website for your business, there’s the temptation to make it as appealing as possible — you want everyone who visits your homepage to feel welcome and that the site was built especially for them. Don’t. Everyone under the sun is not going to be buying your product. Instead, businesses need to…
DetailsAdvertisers can now set static headlines for DSAs in Microsoft Advertising according to an announcement from the company. One reason PPC marketers may not have taken advantage of DSAs in the past was the lack of control over their ad creation. DSAs, or Dynamic Search Ads, target relevant searches based on the content on your…
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