Now that the Google January 2020 core update is mostly rolled out, we have asked several data providers to send us what they found with this Google search update. All of the data providers agree that this core update was a big one and impacted a large number of web sites. The facts. What we…
DetailsAs part of ongoing efforts to improve browser safety, the Chrome development team announced a new implementation of SameSite attributes and requirements regarding cookies. The new code uses a more stringent ‘secure-by-default’ model for getting and setting values on the browser. The difference is an enforced SameSite value of ‘None’ plus Secure in third-party cookie…
DetailsVerizon Media has launched OneSearch, which appears to be a direct DuckDuckGo competitor, capitalizing on heightened awareness around privacy and tracking issues. The new search engine will serve results powered by Bing and run contextual ads rather than behaviorally targeted ads that rely on cookies. Microsoft and Verizon Media. OneSearch’s organic search results are provided…
DetailsIn 2019, Google introduced a new format in mobile search results which included a small “favicon” icon from the website, to the left of the snippet. This week, Google announced that a similar format was being launched in desktop results. Yard carried out a user study on mobile results in September that concluded that some…
DetailsLast November, Rand Fishkin shocked the search marketing world at SMX East by proving that Google has turned from being everyone’s friend (and largest traffic source) to become everyone’s competitor. Not only are more than 50% of Google searches now ending without an organic click — Google is using YOUR content to keep users away…
DetailsThe true value of informational content for e-commerce SEO is often difficult to prove. Some content marketers and SEOs are convinced that informational content can serve as a link-worthy asset that will attract natural links from other websites. The acquired links are then supposed to help improve the SEO performance of the entire online shop.…
DetailsGoogle has informed us that you may see a spike in errors in the unparsable structured data report within Google Search Console. This is a bug in the reporting system and you do not need to worry. The issue happened between January 13, 2020 and January 16, 2020. The bug. Google wrote on the data…
DetailsGoogle has confirmed that its January 2020 core update, which began Monday at noon, is now mostly done rolling out as of Thursday morning. Google said on the @searchliaison account “the update is mostly done, though as with any core update, it may take to two weeks to fully complete.” For those who have asked,…
DetailsSeveral years ago now, Google made the significant move to turn product search listings into an entirely paid product. Shopping campaigns, as they’re now called, have accounted for an increasing share of retail search budgets ever since. More recently, however, Google has been augmenting organic search results with product listings. It’s in a product search…
DetailsEmail optimization and deliverability go hand-in-hand when it comes to sending emails, and that’s why MarTech Today created the very first resource for marketing professionals that encompasses the elements of both. The Periodic Table of Email Optimization and Deliverability is a comprehensive resource designed to guide you through the different elements required to keep your…
DetailsJohn Morabito, the Director of SEO at Stella Rising, invited me to his office in New York City to talk about branded search. There are many opportunities for success in search by looking at branded search — brand names, product names, other uses of your names with various keywords. John Morabito said that many SEOs…
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