Search is not simply about keyword density and the number of links to a specific page, it is much more complex now. In our interview with Microsoft’s Christi Olson and Fabrice Canal, on Live with Search Engine Land about What SEOs need to know about Bing Webmaster Guidelines, we spoke about how Bing ranks content and the…
DetailsYelp introduced “Request a Quote” business messaging in 2016. In the interim, the company added capabilities and is now reintroducing it as a more full-featured lead-generation and business matching tool with appointment booking. Yelp is also launching “Nearby Jobs” for local services businesses, which gives them the ability to access a flow of local leads…
DetailsGoogle announced that Search Console has been upgraded to support reporting on issues around AMP and signed exchanges. Signed exchanges (SXG) can be used with AMP to show your real publisher URL and not the Google AMP cache URL when serving your AMP articles. Google’s URL inspection tool and the AMP enhancement report within Search…
DetailsGoogle and Mozilla’s Firefox need one another. That was recently reaffirmed in the decision to extend their 2017 search partnership, which was set to expire this year. Mozilla gets most of its revenue from search partnerships, the most important of which is Google — the latter is the default search engine for Firefox in North…
DetailsGoogle has added three new features to Performance Planner, its ad campaign forecasting tool, the company announced Monday. Performance Planner can now account for conversion delay and supports shared budgets across search campaigns as well as campaign plans that can be viewed and edited by other stakeholders. A screenshot of Performance Planner’s new sharing feature.…
DetailsThe last interview I did at SMX West last February was with Patrick Stox. Patrick is a long time speaker at the SMX conference, he has worked at IBM for several years as a technical SEO and now works at Ahrefs, the popular SEO toolset company. In our interview, besides for joking around probably a…
DetailsAfter being under the radar for a couple of months, Google has confirmed the new Google Search Console Insights. Search Console Insights is a new view of your data specifically “tailored for content creators and publishers,” Google said. It can help content creators understand how audiences discover their site’s content and what resonates with their…
DetailsThis year has been one of the most uncertain and capricious years ever for eCommerce. As businesses look to recover from the early effects of COVID-19, eCommerce advertisers must ask, “what happens next?” While signs point to a slow recovery of jobs and purchasing in Q4, there is also a chance the U.S. will see…
DetailsFacebook wants to help small businesses (SMBs) survive the COVID crisis — and make money. A few months ago, the company announced $100M in cash grants and ad credits for SMBs. It later introduced Facebook Shops to help SMBs sell online. And today it announced a new product to monetize classes and online events called,…
DetailsEstablishing a presence for your local business in Google’s — and Bing’s — search results enables potential customers to learn about your products, services and brand without ever having to click through to a website. It can also help you broadly communicate with your audience, keeping prospects and customers up-to-date with your latest offerings and…
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