Alan Rabinowitz, the CEO of SEO Image, and I got together in a socially distant way to talk SEO. We spent the first part of our talk going through some of Alan’s history in the search marketing space. But then we got into links, what links matter, what links don’t matter and how links have changed…
DetailsSearch is a specialty area that can be extremely difficult to learn, understand and stay up to speed with industry standard. Just when you get your footing, things rapidly change and require extreme flexibility and agility. A large amount of my success in this industry comes from my commitment to be a Search Sherpa. Here…
DetailsWhether marketers like it or not, Apple (and others) are forcing greater transparency on them. Although Apple delayed its “permission to track,” opt-in rules until next year, its “privacy nutrition labels” for app developers go into effect next week on Dec. 8. Information self-reported. First announced at Apple’s WWDC developer event this summer, these data-collection…
DetailsDespite a year of tumult and a jolt to its ad revenues, Google is as important as ever. Google is the world’s fourth most valuable brand according to Interbrand’s recently released Best Global Brands 2020 report. And even though Google reported its first-ever ad revenue drop because of COVID-19, the company’s business has rebounded sharply…
DetailsGoogle announced it is rolling out a new core update, the December 2020 core update. This is the third core update of the 2020 year, the first one was the January 2020 core update and the second one was May 2020 core update. Historically, Google has released a core Google algorithm update every few months or so. It has been…
DetailsGoogle has published a list of frequently asked questions regarding Core Web Vitals, the company’s set of performance metrics pertaining to user experience, and the upcoming Page Experience update, which will roll out in May 2021. Page experience signals for ranking apply only to mobile search. In the answers to the questions “Why are there…
DetailsGoogle is rolling out two updates to Google Maps and Google My Business for both consumers and business owners. Messaging is being expanded so consumers can message with businesses in more ways. Business owners will be able to see more local maps insights and analytics to understand how customers are finding them on Google. Messaging…
DetailsThe only inevitability in cybersecurity these days is that high-profile compromises will continue to dominate international headlines. This leaves organizations with one burning question: ‘How do we prevent our company from becoming the next headline’? Cybersecurity is a child that keeps getting new toys, each old one is cast aside in the pursuit of something…
DetailsGoogle has launched the “Google Shopping Gift Guide,” a microsite that highlights products it predicts will increase in popularity in the US this month, according to Google search trends over the last several months. The Google Shopping Gift Guide on mobile. Image: Google. The site contains the year’s top 100 trending gifts, divided into seven…
DetailsGoogle is further developing the “social features” of Google Maps with the rollout of a new “community feed” under the Explore tab of Google Maps. This is happening globally for both Android and the iPhone. Last November Google started enabling users to follow LocalGuides. That was done in the name of local discovery. Expanding on…
DetailsGoogle announced updates for Discovery ads Tuesday. There is now a 4:5 portrait aspect ratio layout that showcases Discovery ad images more prominently in feeds. Google is also rolling out updates to audience selection workflow for Discovery campaigns, which run across YouTube, Gmail and the Discover Feed. 4:5 images. If you’re running social campaigns, you…
DetailsSearch intelligence platform Adthena is out with a new solution called Local View. It’s designed to give marketers granular data on how people search locally as well as competitive insights on ad copy and spend in local markets. Local View can highlight local search intent at the DMA, state, city or other local level as…
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