Google must pay to display news content in France. That’s the decision of French antitrust authorities, according a Bloomberg report on April 9. The antitrust regulator has given Google three months to work out a deal with French publishers. No pricing or licensing framework has yet been determined. Google told Bloomberg that it would comply…
DetailsWith the majority of people now working from home, organizations are challenged to provide quick, reliable and secure access to files located on local servers. A cloud-based enterprise digital asset management solution solves this issue immediately, bypassing VPNs, eliminating siloed files, and improving searchability with advanced AI. On April 16, join MediaValet for a 45-minute…
DetailsDan Leibson from Local SEO Guide spoke with me about two hot local SEO topics. Dan got into the SEO space in 2007 but really buckled down in local SEO in 2012. The first was shortly after Google confirmed that it changed how the local rankings worked to use neural matching. The second was his…
DetailsAfter the session at SMX West where Paxton Gray and I spoke about “Optimize Ranking In AnswerBox/People Also Ask,” attendees asked some great followup questions around how to optimize for featured snippets and about the strategy recommendations we’d make. Below are some of our answers to those questions. How do we find opportunities and gauge…
DetailsYou don’t have to install the app to experience TikTok. If you’re reading this, odds are you’ve already stumbled upon a TikTok-emblazoned clip of someone wearing bread on their feet or feverishly performing a choreographed dance. None of it makes sense and that’s the point. It’s meme culture at its finest. Teens see TikTok as…
Details(Beyond social) creative moments that caught our attention Audi x We Are Social takes viewers on a virtual road trip. With much of the world on lockdown, Audi Australia in partnership with creative agency We Are Social jumped on the opportunity to recreate a scenic drive for those stuck at home. The four-hour, slow TV-style…
Details“We don’t know right now if the web is changing, if Google is changing something, if people’s behavior is changing; but, we also know that people are just doing things so differently that it’s nearly impossible to set [these things] apart,” said Peter Meyers, marketing scientist at Moz, commenting on the unprecedented search results volatility…
DetailsAll coronavirus all the time: that’s what everyone’s content looks like right now. It makes sense, because most digital marketers feel compelled to respond to the crisis. However, the proliferation of “conronacontent” also creates a dilemma and a practical problem. There are a ton of me-too listicles and volumes of “how COVID-19 is impacting e-commerce”…
DetailsConfusion about an announcement of upcoming changes to Apple Safari’s Intelligent Tracking Prevention (ITP) led to accusations of Apple intentionally trying to destroy Progressive Web Apps (PWAs) “just as they were taking off.” It turns out that that’s not the case. However, the changes still have serious ramifications for web developers and marketers. Developers face…
DetailsSMX Overtime is part of our SMX speaker series from SMX presenters who answer questions from attendees on a variety of topics. Last month I spoke at SMX West in San Jose, CA with Tony Verre, vice president of e-commerce at The Integer Group, about refining and optimizing search on e-commerce sites. At the end…
DetailsWe’re in uncharted territory with COVID-19 and its impact on lives, the economy and our PPC campaigns. I don’t have a medical degree, I’m not a scientist, a first responder, or someone whose job takes them to the front-lines of the situation so I am grateful for everything they are doing. With my skills as…
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