20200914 SEL Brief
The post 20200914 SEL Brief appeared first on Search Engine Land. Source: IAB
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Apple IDFA consent: Roughly 60% of consumers open to allowing tracking
Apple delayed one of iOS 14’s most controversial new privacy features: consumer opt-in permission to track. The rule requires apps to get consent from users to access the device’s Identifier for Advertisers (IDFA) and transmit data to third parties. Publishers bracing for impact, sigh with relief — for now The announcement of Apple’s quasi-deprecation of…
DetailsNominations now open: Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing
While 2020 will be remembered as a year of disruption across so many areas of our world, the killings of George Floyd, Breonna Taylor and Ahmaud Arbery, as well as the recent shooting of Jacob Blake, have caused our community and our country to reckon with the systematic racism, prejudice and lack of equality that…
Details20200911 SEL Brief
The post 20200911 SEL Brief appeared first on Search Engine Land. Source: IAB
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Local businesses can highlight COVID-19 ‘health & safety’ measures with Google My Business
Google has introduced a new set of “health & safety” business attributes tied to COVID-19. This follows earlier introductions of similar features by Yelp and TripAdvisor. These attributes started appearing yesterday for some, in the Google My Business (GMB) dashboard. They haven’t shown up yet in Search and Maps but presumably will soon. The new…
DetailsGoogle now uses BERT to match stories with fact checks
Google announced and summarized a lot of the changes and updates the company made to Google Search over the past year. This announcement covers changes to Google Search, Google News, autocomplete, fact checking, through BERT and language processing. At a high level, Google is aiming to provide search results that are not just as relevant…
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How content consolidation can help boost your rankings
If your brand has been creating content for some time, you’ll likely reach a point where some of your newer content overlaps with existing content. Or you may have several related, but relatively thin pieces you’ve published. Since many people have been sold on the idea that more content is better, the potential problem here…
DetailsIAB Announces “Audience Week,” a First-of-its-Kind Virtual Event to Recognize Planning and Buying in a Time of Change
Audience Week Encompasses Two Events, “Reach Conference” and “Video Leadership Summit” Keynote Speakers include ViacomCBS and Pluto TV New York, NY – September 10, 2020 – For the first-time, IAB will host Audience Week, a series of virtual events from September 29 to October 2 that will feature programming across measurement, audio, and video…
Details20200910 SEL Brief
The post 20200910 SEL Brief appeared first on Search Engine Land. Source: IAB
DetailsRSAs: Are they living up to the promise? It depends
Expanded text ads (ETAs) aren’t going anywhere just yet, but Google’s latest experiment to make responsive search ads (RSAs) the default option is a sign of where things are heading. Responsive search ads are indicative of the broader shift to machine learning and automation, where bids, ads, landing pages, etc. are powered by algorithms designed…
DetailsInMarket buys NinthDecimal to compete with Foursquare more effectively
Location analytics and data providers InMarket and NinthDecimal are joining forces. InMarket is buying the latter for an undisclosed sum. The combined entity, InMarket, says “on day one” it will have revenue of $100 million, 550 partners and serve a large number of brands, agencies and publishers. (The company says to date it has worked…
DetailsGoogle says you can recover from core updates without a new core update
Last Friday, John Mueller of Google said in a webmaster hangout video that if your site was negatively impacted by a Google core algorithm update, that you do not need to wait for the next time Google pushes out a core update to recover. Yesterday, in another Google webmaster hangout with John, I asked him…
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