It’s been nothing short of a battle for search marketers trying to navigate Google’s frequent changes when it comes to link building. Link building remains an important SEO factor, but the process for obtaining links has changed dramatically. Join Page One Power and its team of expert link builders on Tuesday, May 4th, to discuss…
DetailsGoogle has now completed rolling out the product reviews update that first began rolling out two weeks ago today, Danny Sullivan of Google told Search Engine Land. “Caveat is with any update, you can still sometimes have some edge case lingering,” Sullivan explained. “But effectively done,” he said when it comes to the rollout of…
DetailsSearch Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and let’s chat give and take, I joined…
DetailsGoogle appears to be testing local car and auto dealership inventory in search results. The company has not commented on this news yet but you may be able to access local automobile inventory in the US by visiting google.com/local/cars. What it looks like. When you visit google.com/local/cars, you’ll see a list of automobile inventory for…
DetailsOne of the most creative and innovative social media accounts for a business is Wendy’s. Across their social media platforms, but particularly their Twitter account, the fast-food restaurant has been known for its biting tweets against competitors and followers purposefully asking to be roasted for a laugh. No burger joint is safe from their wrath…
DetailsMicrosoft’s Advertising Partner Summit begins today and includes the announcement of multiple new product updates and insights. Here are some of the key announcements: Video ads in the Microsoft Audience Network. With over $5 billion spent on video ads in 2020, Microsoft is kicking off a pilot for video ads in the US and the…
DetailsSearch Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, “is this new?” That’s the question my colleague…
DetailsPak Will be Joined by Bad With Money’s Gaby Dunn, Juicy Scoop Podcast Host Heather McDonald, and Throughline Hosts Rund Abdelfatah and Ramtin Arablouei IAB Unveils Final Schedule for Three-Day Event NEW YORK, NY – April 21, 2021 – IAB today announced veteran journalist SuChin Pak will host this year’s virtual IAB 2021 Podcast…
DetailsFew marketing tactics stand the test of time, but word-of-mouth marketing is an outlier. Today, with both companies and consumers taking up more space online due to COVID, word-of-mouth marketing has transformed into something more powerful than ever – creating threats and opportunities online for brands. And advanced social listening has been a game-changer. It…
DetailsHealth insurance providers hoping to advertise on Google Ads will have until June 2, 2021 to complete the certification and provide proof that they are permitted under state law to sell health insurance. The certification is another effort by Google Ads to ensure trustworthiness of advertisers in the healthcare and government services space. “We’ll be…
DetailsThe Target CPA (tCPA) and Target ROAS (tROAS) Smart Bidding strategies will be bundled with the Maximize Conversions and Maximize Conversion Value bid strategies, respectively, Google announced Tuesday. Moving forward, Maximize Conversions will have an optional tCPA field, and Maximize Conversion Value will have an optional tROAS field. tCPA and tROAS will remain available. New…
DetailsSearch Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and yesterday was anything but a slow news…
Details
