On July 22 to 24, Search Engine Land contributing editor, Detlef Johnson, will host a series of 90-minute educational sessions tackling developer communications and SEO-friendly coding in our livestreamed SEO for Developers series. Watch live coding demonstrations, get your questions answered by the experts and engage with other SEOs and developers over the three days.…
DetailsGoogle is updating its policies to prohibit spyware and surveillance tech products in Google Ads campaigns. including Shopping. What’s changing? Starting August 11, Google’s “Products that enable dishonest behavior” policy will be updated. This is the policy that already covers products and services designed to mislead people such as fake documents, student essays and invalid…
DetailsSure, virtual events are all the rage, but the prevailing sentiment about in-person conferences, trade shows and networking events too risky to carry out during the COVID-19 pandemic is that one day they will return. But when, exactly, is the question? We have been tracking these attitudes through our Event Participation Index, a short recurring…
DetailsWorking from home (WFH) is one of the major long-term economic and cultural shifts that will be with us long after the pandemic. Initially forced by COVID-19 to implement WFH policies, many companies are now making WFH a permanent option, including Facebook and Twitter. WFH could have a major impact on commercial real estate, urban…
DetailsThe demands and expectations of marketers continue to evolve, and increasingly, they “will be a hybrid of marketers, technologists and data analysts,” says Stephen McDonagh, director of digital & growth marketing at 1-800 Flowers, Inc. He discussed how emerging trends in data and technology are changing what it means to be an effective search marketer…
DetailsIn this clip, speakers discuss commitment, communication and plans of action to “It’s really important that [executives] acknowledge that this is important to the company as a while and [convey] what our action plan is,” said Jackie Leung, director of talent acquisition at digital marketing agency Wpromote, in discussing what commitment to diversity, equity and…
DetailsOddly enough, the Google Ads app didn’t support manager accounts until now. As of yesterday, when you sign into the app, you’ll see any manager accounts at the top level. The Microsoft Ads mobile app added support for manager accounts a couple of updates ago. No surprise, the increasingly present optimization score is visible on…
DetailsGoogle announced it has launched a new feature within Google Image search on mobile to show “quick facts about what you see on Google Images.” Google added under the image preview window knowledge panel details that you can open and expand to show more information about the image. Knowledge panel expanders. Google will show drop…
DetailsMarie Haynes recently had a really insightful podcast interview with John Muller. I specifically enjoyed the conversation about BERT and its potential for content quality evaluation. “M 26:40 – .. Is Google using BERT now to better understand now whether content is good?” “J 27:00 – … It’s not so much to understand the quality…
DetailsAs digital marketers, we are always looking for the next time saving idea to provide a competitive edge. Due to Covid-19, we are making this one public in the hope it can help your business or clients. Special thanks to Duane Brown for his input during research, Angelo Caldeira for all things code related, and…
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