What started out as a simple alert panel has evolved into the most prolific set of direct information the Google SERP has ever seen. Google’s on-the-SERP coverage of COVID-19 isn’t only an easy-to-access beast of a data source, it’s also a peek at what could be coming to the SERP… permanently. The uniqueness of the…
DetailsOn my super short vacation to Israel a few months ago, I had the opportunity to interview several SEOs including one named Ari Nahmani from Kahena. We spoke about two topics; hyperlocal SEO and managing e-commerce in Google search. On the local SEO front, he explained how local SEO can be a bit more complex…
DetailsOn April 16th, IAB issued a statement asking Michigan Governor Gretchen Whitmer to rescind an Executive Order that prohibits certain types of advertising in Michigan. Executive Order No. 2020-40 includes a requirement that large retail stores “refrain from the advertising or promotion of goods that are not groceries, medical supplies, or items that are necessary to maintain the…
Details“I’ve been working almost 100% of my time on corona-related stuff,” said Daniel Waisberg, search advocate for Google, “As part of the search engineering team, we kind of see what’s going on and try to understand what are all the initiatives [and] how they align.” “When it comes to webmasters, [we] hope you all saw…
DetailsAlex Propes, Vice President of Public Policy, IAB, issued the following statement in response to the introduction of New York Senate Bill 8166, which would expand the New York sales tax base to include receipts from the sale of digital advertising services: “IAB strongly opposes New York Senate Bill 8166. The economic harm to New York’s economy…
DetailsNot long ago, Google started allowing “chains” (businesses with more than 10 locations) and partners to publish COVID-19 Google Posts at scale using the Google My Business (GMB) API. More recently that became possible for non-COVID Posts as well. This is a big deal for brands, but will it last? Google Posts have not been…
DetailsSMX Overtime is part of our speaker series from conference presenters who answer questions from SMX attendees on a variety of topics. Before we dive in, a quick refresher on these ad formats. YouTube’s TrueView Discovery ads can appear in YouTube search results, watch pages and even the homepage. They include an image thumbnail, headline, view…
DetailsGoogle’s Ads Data Hub, the analytics and measurement platform for Google campaign data, announced upcoming enhancements Thursday. It also confirmed it is beta testing audience activation for display campaigns. The company said it has been updating the infrastructure that underpins Ads Data Hub (ADH) to be able to scale it to more customers and simplify…
DetailsThe coronavirus has impacted search behavior in ways that might’ve been unimaginable until now, and the swings have created uncertainty for our clients and web properties. “I also think that search behaviors are going to change drastically,” said Path Interactive’s Lily Ray, adding, “The last two weeks aren’t necessarily indicative of what we’re going to…
DetailsMarketers are using call analytics platforms to identify the rich data and consumer insights hidden in the growing volume of inbound calls. Call analytics platforms are one of the few martech systems that can track both online and offline leads. Call tracking – following a call from source (e.g. website, click-to-call search or display ad)…
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