Searching for new ways to drive more traffic, leads, and sales? The answers are hidden in your very own data. Attend SMX Report, online February 23, to learn how to turn your data into actionable insights that help you achieve search marketing success. Early Bird rates expire this Saturday, February 6 at 11:59pm. Book now…
DetailsIn part one of my conversation with Dawn Beobide, we spoke about training your developers in SEO. In part two, we first spoke about the upcoming Page Experience Update. In short, she said, you really need to focus on the users and you can then anticipate what changes will be coming next from Google. In…
DetailsGoogle announced that black-owned businesses can now also show a special label or indicator in their product and shopping results within Google Search. The label reads “identifies as Black-owned” and shows in the product listing results within Google Shopping. What it looks like. Here is a GIF from Google showing this label in the Google…
DetailsIn an interview with contributor Matt Van Wagner, the SEM initiative Search Engine Land Award winners talked about their strategies for a donation campaign combatting news searches during the bushfires in Australia, improving CRO in the very competitive financial services space, and improving margins for seasonal retail campaigns on Amazon. Watch the video below to…
DetailsFacebook announced today that it will begin testing news feed topic exclusions for advertisers this year. Citing advertisers’ brand safety concerns, Facebook says the new feature would allow marketers to choose whether or not to show their ads alongside potentially sensitive content: “For example, a children’s toy company may want to avoid content related to…
DetailsRankSense CEO Hamlet Batista, a mentor to many in the SEO community and someone fellow marketer Mike King called “the best of us,” died on Tuesday night, leaving those who knew him, admired him, learned from him and loved him, reeling from the loss. Hamlet passed away after suffering from a case of COVID-19, Maura…
DetailsIf your content is helpful to your customers’ success but is not earning page rank or traffic, now may be the right time to shift your SEO strategy. Leveraging data science, marketers today can predict the google rank of their content and take measures to improve it even before publishing. Join Patrick Snajder, iQuanti’s Head…
DetailsGoogle announced that it will try not to show “teaser” based Web Stories in Google Search and Google Discover. The company said the publishing ecosystem has been experimenting with new ways of creating rich Web Stories, but based on what it has seen, users do not want teasers where they’re being asked to click through…
DetailsIn September 2020, Google launched local services ads to lawyers. Since my agency works with a lot of lawyers, we were very curious to see how these ads impacted where people click in the search results. At first, we assumed these ads were stealing clicks from the local pack results but were surprised to find…
DetailsMicrosoft Advertising announced an addition to their ad extension offerings today: Filter Link Extensions. According to the announcement, filter link extensions mean “Advertisers can present many different features under categorized headers so that users can quickly navigate to their key products and offerings.” With Filter Link Extensions, your ads will include one header with between…
DetailsNext month, the Search Engine Land experts are teaming up with senior marketers from global brands — like Microsoft and Adobe — and cutting-edge agencies — including Page Zero Media and RankHammer — to guide you through search marketing analytics at SMX Report, online February 23. Secure your spot now — Early Bird rates expire…
DetailsIn the next video interview, I drove out to the beautiful Croton-on-Hudson, in New York and met up with Dawn Beobide. Dawn is the Director of Marketing at Consumer Labs. She started doing SEO way back in the 1999. We began our conversation talking about Dawn’s history in the space, including a discussion about the…
Details
