Regardless of the slice of this industry you’re in — paid or organic, local or international, technical or content — there’s a kind of universality to being a woman in the search industry. The constant challenge of trying to find the balance between striving to be recognized as a knowledgeable expert and being dismissed as,…
DetailsOn September 29 – October 1, the Reach Conference, part of IAB’s Audience Week, sets out to help buyers understand audience targeting and deliver incremental reach during this time of behavioral change New York, NY – September 22, 2020 – IAB today announced the full lineup for its IAB Reach Conference (September 29 to October…
DetailsThe post 20200922 SEL Brief appeared first on Search Engine Land. Source: IAB
DetailsOccasionally, Google hits the keyboard and churns out a new post that explains what goes on behind the scenes. At times, these posts are meant to serve as general introductions to a given topic. In other instances, Google uses its blog to update the industry as to its latest advancements. This is exactly what happened…
DetailsThe post 20200921 SEL Brief appeared first on Search Engine Land. Source: IAB
DetailsBefore the holiday shopping season approaches, online retailers should be readying and refreshing content, category and product pages to maximize search visibility as interest surges, and auditing their sites to ensure a smooth user experience. While there may only be a few weeks left before Black Friday, there is still plenty of time to implement…
DetailsOn Wednesday, September 23 at 1pm EDT, MarTech Today’s, Editorial Director and host of MarTech Live, Kim Davis, will be talking with marketing automation experts about the state of marketing automation, and where it fits in the fast-evolving marketing stack. Kim’s guests will be: Helen Abramova, Marketing Technology Lead, Verizon Justin Sharaf, VP Marketing, Jahia Solutions…
DetailsWe are in the midst of a transformation in local advertising. Google has a new form of trusted answers that are revealed through a unique and compelling sponsored ad unit. The advertisers that participate in this new layer of trust are proudly displayed next to a green, check-mark badge. This designation is quickly becoming the…
DetailsSMX is back and taking place online December 8-9. We’re planning a full editorial program focusing on what search marketers need to know now to be successful in the COVID and post-COVID era. Things have changed over the past five months and will continue to do so. With limited ad budgets, every dollar counts and…
DetailsWith Google’s latest decision to strip Search Terms data insights from advertisers (some agencies have reported around 25%-30% or more of data loss), the frustrated outcry has caused some to begin throwing around lawsuit language. Specifically, there seem to be three main reactions to this change: Those who believe that advertisers own the data outright,…
DetailsGoogle announced it will soon begin crawling some sites over HTTP/2. HTTP/2 is the next generation of HTTP, the protocol the internet primarily uses for transferring data. It requires less open connections and thus can be more efficient on your server when crawling your web pages. Google said there is no ranking benefit to this…
DetailsFacebook is launching “Facebook Business Suite,” a new mobile app and desktop interface that brings together Facebook and Instagram publishing, messaging and analytics in a single dashboard intended to simplify management of content across both platforms. It is being rolled out today globally. Seeking simplicity and time savings. Created for small businesses (SMBs), it will…
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