“Reinventing Live,” the new book by Denzil Rankine and Marc Giberti from Anthem Press is a comprehensive analysis of the past, present and future of events. But it’s really the future marketers are focused on right now, whether as event organizers of attendees. Most marketers expect live events to return next year. But does that…
DetailsBing announced the Content Submission API is now in more of a public beta phase after being in private beta for over two years now. The Bing Webmaster Team said now, in addition to the URL submission API, it now gives publishers and site owners “the ability to notify Bing directly about URL along with…
DetailsSearch Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and do you approach marketing like an ecosystem?…
DetailsIf you ventured onto the web in the 1990s, you were inundated with content, left to your own methods of finding relevant information — until Google, that is. Back then, the now go-to search engine “began building algorithms that scored the content it was indexing against specific criteria,” and decades later, those criteria are still…
Details“Have you ever thought of starting your own business?” Jack asked me during a phone call in early 2018. “No,” I replied. Of course, the answer was “no.” Why would I have ever thought of starting my own business? No one in my immediate family had a business, and my parents didn’t push it. I…
DetailsSearch Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and happy Cinco de Mayo to those who…
DetailsIn our last article, we’ve told you that by including both ROAS and new POAS objectives, you can steer on net margin, turnover, or both, depending on what fits the KPIs of your organization. Google recommends creating Smart Shopping Campaigns based on margin%. The most important thing is that you base this gross margin% on…
DetailsIn an era of smartphones and on-demand everything, local businesses have to adapt to the way customers seek out information. Customers expect more convenience, and they’re more willing to leave a business if their expectations aren’t met. If you want to stay competitive and win customers before they even walk into the store, you’ll need…
DetailsA new integration between Dynamics 365, Microsoft’s customer data platform, and Microsoft Advertising is now available, the company announced Tuesday at its Microsoft Business Applications Summit. The integration enables advertisers to use their customer segments from Dynamics 365 Customer Insights to reach users in the Microsoft Search Network and Microsoft Audience Network via Customer Match…
DetailsSearch Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and where does your ad money go? That’s…
DetailsMicrosoft Advertising will expand phrase match to include broad match modifier traffic, the company announced Tuesday. The change, which will start in mid-May, is to “simplify keywords and improve your relevancy when reaching customers,” the announcement reads. This new treatment for phrase match will bring the platform in line with Google Ads’ updated phrase match,…
DetailsOutlook for Digital Video Ad Spend Expected to Outpace Linear TV in 2021 New York, May 4, 2021 – Digital video advertising growth continues, and is expected to represent more than half (56%) of total video spend projected in 2021. Connected TV (CTV) continues to outpace other formats and shows no signs of slowing down, according to IAB’s “Video Ad Spend…
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