There is still considerable gender inequality in SEO. In 2015, female SEOs represented about 30% of the industry, according to a survey from Moz. That percentage hasn’t budged in five years, according to a new global survey of 652 SEOs from Nicole DeLeon’s North Star Inbound. Men represented 68.4% of survey respondents, while women were…
DetailsTo our friends in the search community — we’ll keep this short and sweet: The Early Bird pricing deadline for the 2020 Search Engine Land Awards is THIS Friday, August 28 at 11:59pm PST! After our Early Bird period ends, the final deadline before the entry period closes will be Friday, September 4 at 11:59pm…
DetailsGina Garrubbo named Vice Chair NEW YORK, NY — August 24, 2020 — Interactive Advertising Bureau (IAB), the national trade association for the digital media and marketing industries, announced today that Rik van der Kooi, Corporate Vice President at Microsoft Advertising, has been named interim Chair of its Board of Directors, effective immediately. van der…
DetailsI’ve got to say, this was a weird video edit because it was recorded the last day I was in my office before the COVID-19 lockdown in New York — and now, I’m publishing it after almost six months of working from home. It is very surreal, but let’s get back to SEO because that…
DetailsAs third-party cookies disappear, one of the candidates to replace them is mobile-location data. It can be used to understand real-world customer behavior, purchase intent, brand affinity and as a versatile targeting tool for online and mobile campaigns. But the quality and accuracy of location data has been a contentious issue in the industry for…
DetailsGoogle’s history with news publishers is, to say the least, complicated. The company historically has resisted paying licensing fees for news, arguing that it was delivering considerable value to publishers in the form of traffic. But some publishers (e.g., Rupert Murdoch) have complained over the years that Google was actually “siphoning” their ad revenues, eroding…
DetailsThe first session in our initial three-part series SEO for Developers: Live with Search Engine Land we began covering Technical SEO and communicating issues between practitioners and developers. For a well-rounded conversation we hosted speakers with perspectives from both the practitioner side of things, as well as practical effectiveness with SEO In-House as part of…
DetailsNot too long ago, Bing documented its search ranking factors at a very high level. One of those signals I found interesting was the user engagement metrics; including click throughs, pogosticking, clicking on different results, changing the query and more. So when I interviewed Microsoft’s Christi Olson and Fabrice Canal, on Live with Search Engine Land about What…
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