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DetailsGoogle agrees to start paying for news content
European news publishers and governments have been trying to get Google to pay them to license content for years. There have been legal and legislative fights and tortured battles over copyright laws. After fighting the idea of paying publishers to display or link to their content, Google is now ready to comply. Paying for ‘high-quality’…
DetailsHow to improve efficiency between SEO and IT teams
When working with a company that uses its IT department as a “gatekeeper,” you need to find ways to work with IT staff to get SEO recommendations implemented quickly. Here we’ll discuss our recommendations for making the SEO/IT relationship work to improve the efficiency and effectiveness of SEO campaigns. If you’ve never worked on an…
DetailsGoogle to shutter CallJoy, virtual agent for SMBs, on July 22
Just as I was promoting CallJoy as a model for fee-based services for the small business market during my SMX Next session this morning, I learned that Google was shutting it down. The service will end on July 22. Another Area 120 ‘experiment.’ A Google spokesperson provided the following statement: “Like all projects from Area…
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Content marketing in times of disruption
The coronavirus pandemic and response to racial injustices have greatly impacted what audiences are prioritizing and how they view brands. While these, and other future disruptions, are capable of driving a wedge between businesses and their customers, they also provide brands with opportunities to distinguish themselves through empathetic content marketing that supports both audiences and…
DetailsThe need for (mobile) speed: Small improvements have a big conversion impact
Site speed has always been an important feature of the mobile user experience. Google made it an explicit ranking factor in 2018. Speed is also a component of the new “Page Experience” ranking factor. But even more importantly, page speed can have a significant impact on conversions and revenue for brands across industries, according to…
DetailsGoogle confirms fixing issue with indexing Disqus comments
Google’s Martin Splitt confirmed earlier this week that Google has fixed an issue with indexing and ranking some content found within the Disqus commenting platform. It is not clear how many sites were impacted by this issue, but Google said it is now resolved. What is Disqus? Disqus is a commenting platform that allows blogs…
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Microsoft launches a free Search and Social campaign management platform for SMBs
Microsoft’s Digital Marketing Center. Microsoft’s Digital Marketing Center is moving past pilot stage, the company announced Wednesday. The platform is designed to help small and medium-sized businesses manage digital campaigns across multiple networks from one interface. Digital Marketing Center enables small businesses to manage organic social media and paid search and social campaigns across Microsoft,…
DetailsWeb Vitals come to Google’s Test My Site tool
Google is continuing its emphasis on speed to get site owners to improve their mobile web experiences for users. After rebuilding its Test My Site tool last year, Google has now added speed recommendations aimed at improving user experiences. This includes showing speed metrics that are aligned with the Web Vitals reporting that rolled in…
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Google tests feeds for App install campaigns, expands deep linking and reporting
Mobile usage has accelerated during COVID-19 restrictions, says Google. On Wednesday it announced a test that connects feeds to App campaigns and will expand deep linking to more ad formats, expand deep linking and provide more App campaign performance reporting. Google also announced it’s bringing the focus on Web Vitals metrics to its site speed…
DetailsDespite Global Pandemic, Digital Video Ad Spend Remains Relatively Stable YoY, According to IAB Report
Connected TV Shows Tremendous Resilience During Pandemic and Takes Share from Traditional TV Budgets NEW YORK, NY — June 23, 2020 — 2020 has been one of the most challenging years for the advertising sector since the Great Recession of 2008. However, among all the paused and canceled campaigns, digital video remains a bright spot,…
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