“Normally in an office environment, you’ve got a long sales cycle — it takes forever to get through all the stakeholders and everyone’s busy with meetings,” AdAlysis’ Brad Geddes said during our PPC for B2B session of Live with Search Engine Land, adding “Now, things that are normally six-month buy cycles, we’re seeing happen in…
DetailsGoogle today announced it is launching a new feature that tries to help you rephrase your query when the search engine cannot find relevant results on the web. Google said it is rolling out in the U.S. today “a new message that lets you know when Google hasn’t been able to find anything that matches…
DetailsWhat’s the first rule of SEO? Write good content. But, with the world grappling with a pandemic, how should you adjust? Our next Live with Search Engine Land discussion will focus on content marketing. The discussion, led by Search Engine Land’s George Nguyen, will dive into what brands should be communicating, ways to stand out…
Details“I was expecting that people would be more like, ‘No, we don’t want updates,’” said Daniel Waisberg, search advocate at Google, in response to a Twitter poll that Search Engine Land News Editor Barry Schwartz posted asking whether Google should temporarily halt algorithm updates during the COVID-19 outbreak. Should Google stop pushing out search algorithm…
DetailsHave you brought new testing ideas to your clients only to hear objections? Maybe you’ve never even suggested certain tactics because you know there are hurdles that stand in the way. Let’s take a look at two of the most common roadblocks and ways to overcome them. Creative creation If your client has limited resources…
DetailsFake reviews are a growing problem for consumers and the local and product-search sites they rely on to make purchase decisions. We know from multiple studies that roughly 90% of internet users consult online reviews before buying. The scale of the fake reviews problem is not precisely documented, but it’s “in the millions” across sites,…
DetailsBack in 2018 Google began testing a way for searchers to submit questions to Google manually. It launched in Google India in 2019 as Question Hub, as a way for searchers to let Google know when they haven’t been able to find the content they are searching for. Now this is being tested in U.S.…
DetailsIt appears Google is having issues indexing new and fresh content again. When I try to find new articles from sites that Google generally indexes in real time, such as the Wall Street Journal, New York Times and this site, Google is not showing these stories or URLs in the index. New content not showing…
DetailsSchema.org produces, maintains and promotes structured data for site owners to mark up their content with. Search engines may choose to support structured data markup so that they can provide users with enhanced search results. However, search engines like Google don’t support the full gamut of structured data types. “All the schema that we work…
DetailsDeciding whether or not your company needs a digital commerce advertising management platform calls for the same evaluative steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs, staff capabilities, management support and financial resources. Use the following questions to help you determine the answers. 1. Does it make more…
DetailsGoogle is taking the significant step of opening up its Shopping search results to unpaid, organic listings. The Google Shopping tab results “will consist primarily of free product listings” starting next week, the company announced Tuesday. The move comes amid the coronavirus crisis in which many brick and mortar retailers have had to close their…
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