The latest iteration of Google’s web analytics platform, dubbed Google Analytics 4, is now available. The new property type includes expanded predictive insights, deeper integration with Google Ads, cross-device measurement capabilities and more granular data controls. New reports within Google Analytics 4. Image: Google. The release, announced Wednesday, is an expansion and rebranding of the…
DetailsThe post 20201014 SEL Brief appeared first on Search Engine Land. Source: IAB
DetailsGoogle announced a new feature for Podcasters named Google Podcast Manager. Podcast Manager allows podcasters to see how well their podcasts are performing in Google Search. What Podcast Manager does. Google Podcast Manager enables “podcasters can see impressions and clicks for Google Podcasts results that appear in Search, as well as top discovered episodes and…
DetailsThis is your last chance to save up to $200 on actionable tactics and trusted advice that can help you generate more awareness, traffic, and conversions in 2020 and beyond: SMX Super Early Bird rates end this Saturday, October 17! Attending SMX has never been this affordable… or easy. No plane ticket, no hotel, no…
DetailsGoogle claims to update its search algorithm several thousand times per year. In the absolute majority of cases, Google algorithm updates are too small to notice. But, every once in a while, Google introduces a change so fundamental, that it disrupts the way we do SEO forever. In this post, we will be counting down…
DetailsGoogle’s strategy for local has revealed itself. There will be two types of Places in Google – trusted and untrusted. Get used to this subjective, binary world. The game has changed. What makes a local business trusted on Google? A badge. To this point, the use of the badge has been confined to Local Services…
DetailsThe post 20201013 SEL Brief appeared first on Search Engine Land. Source: IAB
DetailsGoogle has added YouTube in its Google Ads attribution reporting and is making its data-driven attribution model available to more advertisers. These were among the measurement updates Google announced Monday. YouTube attribution. Cross-network attribution reporting for YouTube and Search campaigns is now in open beta in Google Ads. When eligible, advertisers will be able to…
DetailsI am sure that you have already heard about Google Smart Shopping Campaigns (SSC). But are you new to using these in your campaigns? Or do you need a few reasons to try it out? In this article, I will be comparing SSC versus standard Shopping campaigns with the main pros and cons of each…
DetailsScratch that: Facebook’s 28-day attribution window lives, for now In response to advertiser feedback, Facebook will not move forward with a test to remove the default 28-day attribution window for advertisers. Gil David of Run DMG shared the news on LinkedIn, commenting “Facebook demonstrates that they do actually listen to advertisers.” He cited the company’s…
DetailsIn my next interview with SEOs and SEMs, I spoke with an in-house SEO who works in the space of roof vents. Ed Bernstein is the in-house SEO and IT Director at RoofVents.com. He has been doing IT related jobs almost his whole professional career and has a true passion for SEO. In our conversation…
DetailsThe post 20201012 SEL Brief appeared first on Search Engine Land. Source: IAB
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