This month, global information company TransUnion entered a partnership with a data and insights platform, Blockgraph, which is owned and operated by Comcast NBCUniversal, Charter Communications, Inc. and ViacomCBS, Inc. The TV publishers (aka broadcasters) gain the use of privacy-focused identity, data modeling and audience creation through TransUnion’s Tru Optik, an OTT and streaming data…
DetailsSearch Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and let’s talk digital events, So many marketers…
DetailsGoogle released new smart features and ways to buy ads on its different channels. As always with the novelty, there will be a learning curve. At SEISO, the reference PPC insight platform, we analyzed the impact of these updates on more than 13,000 accounts. Here is how you can make them work for you. 1.…
DetailsGoogle is releasing a number of AI-powered updates to Maps and Google My Business (GMB), the company announced Tuesday. The new features include pickup and delivery attributes, a curbside pickup pilot program, indoor Live View, an updated directions interface and several eco-friendly tweaks to Maps. Pickup and delivery attributes. The ability to display order and…
DetailsSearch Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and happy Mom and Pop Business Owners Day,…
DetailsToday, modern buyers expect you to know who they are and what they want before you even meet them. The first time they interact with you, they are looking for the exact right content at the exact right time. Your customers want you to immediately know what they need. In a digital-first world, how we…
Details“Data doesn’t speak for itself, it needs a good storyteller,” said Nancy Duarte, CEO of Duarte Inc., the largest communications firm in Silicon Valley. Her keynote launched the second day of MarTech and gave all those who listened a sense of what the data world is missing – effective communication. “Some have said data is…
DetailsUser-Generated Content (UGC) is one of the most effective ways to create a highly successful, long-term SEO and conversion strategy. This report from Shopper Approved covers the various tools to used generate and distribute UGC, as well as how it works to improve online visibility in search results, and how it drives traffic and sales.…
DetailsSearch Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, I’ve got to go off on a bit…
DetailsSmart Shopping campaigns allow you to benefit from what Google’s automation does for you. As a result, you have more time for the optimization of campaigns. But how do you optimize these automated campaigns? An important method is to optimize traffic for Smart Shopping Campaigns (Using Google Smart Shopping better in 5 steps – Adchieve)…
DetailsFabrice Canel, the Principal Program Manager at Microsoft Bing, has submitted a proposal, aka feature request, to build into the core of WordPress the ability for WordPress to push new and updated URLs directly to search engines. The proposal. You can access this feature request at the WordPress ticket site, where Fabrice wrote “today, we…
DetailsEarlier this year we reported how Google was testing displaying practice homework problems in the search results. Now this feature is fully live in Google Search and Google has come up with new structured data and Search Console reporting to help educational websites understand which pages have these types of content. What practice problems look…
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