Google’s Martin Splitt confirmed earlier this week that Google has fixed an issue with indexing and ranking some content found within the Disqus commenting platform. It is not clear how many sites were impacted by this issue, but Google said it is now resolved. What is Disqus? Disqus is a commenting platform that allows blogs…
DetailsMicrosoft’s Digital Marketing Center. Microsoft’s Digital Marketing Center is moving past pilot stage, the company announced Wednesday. The platform is designed to help small and medium-sized businesses manage digital campaigns across multiple networks from one interface. Digital Marketing Center enables small businesses to manage organic social media and paid search and social campaigns across Microsoft,…
DetailsGoogle is continuing its emphasis on speed to get site owners to improve their mobile web experiences for users. After rebuilding its Test My Site tool last year, Google has now added speed recommendations aimed at improving user experiences. This includes showing speed metrics that are aligned with the Web Vitals reporting that rolled in…
DetailsMobile usage has accelerated during COVID-19 restrictions, says Google. On Wednesday it announced a test that connects feeds to App campaigns and will expand deep linking to more ad formats, expand deep linking and provide more App campaign performance reporting. Google also announced it’s bringing the focus on Web Vitals metrics to its site speed…
DetailsConnected TV Shows Tremendous Resilience During Pandemic and Takes Share from Traditional TV Budgets NEW YORK, NY — June 23, 2020 — 2020 has been one of the most challenging years for the advertising sector since the Great Recession of 2008. However, among all the paused and canceled campaigns, digital video remains a bright spot,…
DetailsThe Google Assistant/Duplex may soon be calling local businesses to check for inventory availability. This notification appears on a support page mostly about appointment booking through Duplex: “Google Assistant will only call you when a customer wants to book an appointment or when it needs to check your business hours or the status of in-demand…
DetailsDigital advertising spending has been on a strong growth trajectory since its inception. The Interactive Advertising Bureau’s report on the first half of 2019 had revenue totaling $57.9 billion, which represented a 16.9% increase from the same period in 2018. But in the numbers was one important sign of maturity of the industry. It’s the…
DetailsApple announced Monday the first major redesign for Siri since it first launched eight years ago on October 12, 2011. Now, the Siri interface does not overtake the whole screen, instead it shows a Siri logo at the bottom of the screen. This new interface will launch in iOS 14. What the new Siri looks…
DetailsGoogle’s net U.S. ad revenue will decline this year by 5.3% according to eMarketer’s newly revised digital ad forecast. That’s a big change from its earlier and more bullish ad forecasts (global, search), which envisioned nearly 13% growth for Google. Facebook and Amazon will grow. Yet Facebook and Amazon ad revenues will continue to grow,…
DetailsAt SMX West earlier this year, I sat down with Daniel Waisberg, who is now on the Search Relations Team with John Mueller. We spoke about his job, which focuses on Google Search Console, including his training video series on Search Console. Daniel is a name some of you may remember from the earlier days,…
DetailsIf you are using Google Ads to advertise your goods or services, then you are making a conscious and significant effort to increase your business and improve your market share. However, you won’t be increasing your profitability and reaching your max potential unless you take the necessary steps to optimize your Google Ads campaign and…
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