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Google announces new deals sections, promotional tools and expanded reporting ahead of the holiday shopping season

As retailers prepare for the holiday shopping season, Google is launching new sections in its search results to showcase deals, rolling out tools to highlight promotions and expanding reporting capabilities in Google Merchant Center, the company announced Wednesday. The new deals sections. The new “Deals related to your search” section shows discounted or competitively priced…

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Change is what search marketers expect; Wednesday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, do you love or hate change? If one…

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The SEO agency KPIs dashboard: a way to unlock growth

The challenge of growing an SEO agency as the business becomes more sophisticated translates into staying on top of two major components — the client acquisition process and the client retention process. The acquisition process is usually tricky to scale because you need to have your best consultants doing the SEO proposals followed by the…

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Users can now leave more detailed restaurant reviews on Google

Google has expanded restaurant reviews to enable users to include price range, the type of meal (breakfast, lunch, dinner, etc.) and whether they got take out, delivery or dined in, the company announced Wednesday. This feature is now available for mobile users on Android or iOS, and it is live for all restaurants in the…

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20210721 SEL Brief

The post 20210721 SEL Brief appeared first on Search Engine Land. Source: IAB

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20210720 SEL Brief

The post 20210720 SEL Brief appeared first on Search Engine Land. Source: IAB

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10 Healthcare Marketing Stats for 2021

Most healthcare consumers begin their journey by finding and comparing providers online, usually through search. When they’ve completed their research, they typically convert by calling. Well, how do you get more phone calls? How do you get more qualified leads? Did you know that healthcare marketers are optimizing channels to drive more appointment calls? Cutting-edge…

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Jul202021

Google categorizes what organic search traffic drops look like

Daniel Waisberg, a Search Advocate at Google, described and illustrated what various types of organic search traffic drops look like in the performance reports in Google Search Console and how you can address those traffic drops. Types of traffic drops. Google posted sketches of “examples of drops and what they could potentially mean.” This shows…

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Jul202021

Google drops AMP label in mobile search results