Since we first launched SMX Advanced in 2007, we’ve worked hard to create the kind of search marketing conference that lives up to the “advanced” label. Buoyed by the authority of Search Engine Land editors and coordinators, as well as our brilliant community of speakers and contributors, the event has hosted hundreds of sessions highlighting…
DetailsWelcome to a new decade. Search behavior continues to shape the way businesses operate in the digital world. And Google continues to influence search behavior. As I talked with my colleagues and researched trends for 2020, it became clear that for all the controversy surrounding Google’s growth – for all the buzz surrounding threats to…
DetailsData-vocabulary.org structured data markup will be ineligible for Google rich result features starting on April 6, 2020, the company announced Tuesday. Site owners will need to convert to the schema.org markup if they want their pages to be eligible for Google rich results. Why we care If your pages are still marked up with data-vocabulary.org…
DetailsCall tracking intelligence company CallRail has launched an automated call analytics integration with Google My Business (GMB). According to Chief Product Officer and Co-Founder Kevin Mann, the product greatly simplifies the provisioning and set up of call tracking for GMB. “It cuts the time in half,” compared to manual set up, says Mann. CallRail…
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Source: IAB
Now that the Google January 2020 core update is mostly rolled out, we have asked several data providers to send us what they found with this Google search update. All of the data providers agree that this core update was a big one and impacted a large number of web sites. The facts. What we…
DetailsAs part of ongoing efforts to improve browser safety, the Chrome development team announced a new implementation of SameSite attributes and requirements regarding cookies. The new code uses a more stringent ‘secure-by-default’ model for getting and setting values on the browser. The difference is an enforced SameSite value of ‘None’ plus Secure in third-party cookie…
DetailsVerizon Media has launched OneSearch, which appears to be a direct DuckDuckGo competitor, capitalizing on heightened awareness around privacy and tracking issues. The new search engine will serve results powered by Bing and run contextual ads rather than behaviorally targeted ads that rely on cookies. Microsoft and Verizon Media. OneSearch’s organic search results are provided…
DetailsIn 2019, Google introduced a new format in mobile search results which included a small “favicon” icon from the website, to the left of the snippet. This week, Google announced that a similar format was being launched in desktop results. Yard carried out a user study on mobile results in September that concluded that some…
DetailsLast November, Rand Fishkin shocked the search marketing world at SMX East by proving that Google has turned from being everyone’s friend (and largest traffic source) to become everyone’s competitor. Not only are more than 50% of Google searches now ending without an organic click — Google is using YOUR content to keep users away…
DetailsThe true value of informational content for e-commerce SEO is often difficult to prove. Some content marketers and SEOs are convinced that informational content can serve as a link-worthy asset that will attract natural links from other websites. The acquired links are then supposed to help improve the SEO performance of the entire online shop.…
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