As people following the stay-at-home requests, we’re seeing an increase in searches. We want to provide regularly updated insights and trends specific to different verticals to help you understand the search trends and shifts in consumer behavior happening right now. What’s driving change in the auto vertical? Sources: COVID Insights: Autos Consumer Sentiment – New…
DetailsThe disruption caused by the COVID-19 pandemic offered an unprecedented window into how search behavior can affect rankings. “Outside of the core updates, you haven’t really seen this much volatility [in such a short timeframe],” said Rank Ranger’s Mordy Oberstein, regarding the prolonged period of rankings fluctuations he witnessed between March 15 and April 3. …
DetailsAmazon’s advertising business grew roughly 44% in the first quarter. Click to enlarge. Amazon still keeps its ad business in an “Other” line item in its earning statements. Advertising comprises the bulk of that account, but we can’t precisely speak about ad revenue and growth because there are other things in that line item. On…
DetailsShould marketers be investing in top-of-funnel campaigns or performance advertising right now? That question is being hotly debated in a lot of places, including major earnings reports where performance seems to be winning. (We’ll be debating top vs. bottom of the funnel marketing on tomorrow’s Live with Search Engine Land.) Making the case for brand.…
Details“We experienced a significant reduction in the demand for advertising, as well as a related decline in the pricing of our ads, over the last three weeks of the first quarter of 2020.” — Facebook (Advertising revenues increased by 17% year-over-year to $17.4 billion.) “. . . but then in March we experienced a significant…
Details“One thing I can say is a true trend when we look across clients who are doing really well versus [those that are] struggling right now, is how well organized they were beforehand,” said Brad Geddes, co-founder of AdAlysis, during our PPC for B2B session of Live with Search Engine Land, adding, “Companies who had…
DetailsWhile Microsoft said the coronavirus pandemic had minimal impact on total net revenue in the third quarter of fiscal year 2020, its ad businesses saw significant declines. Overall, Microsoft reported a 15% increase in revenues year-over-year to $35 billion Wednesday. Search advertising hit. Microsoft’s Search advertising revenues (ex-TAC or traffic acquisition costs) grew by just…
DetailsApril 29, 2020 – Americans coping with the coronavirus are reporting changes in their lives occurring in days that previously took months or years, a wide-ranging study of life during the pandemic conducted by the USC Center for the Digital Future and the Interactive Advertising Bureau has found.The study shows Americans report many concerns about their…
DetailsLast year, Google says it took down 2.7 billion so-called bad ads for violating the company’s ad policies, according to its annual report released Thursday. That’s up from the 2.3 billion bad ads Google reported taking down in 2018. The number of ad accounts Google terminated remained relatively flat from the previous year at nearly…
DetailsJust like Google’s earnings yesterday, Facebook reported a pretty decent quarter marred by “a steep decrease in advertising revenue in March.” However April has reportedly brought nascent “signs of stability,” which is enough to drive the company’s stock up 10% in after-hours trading. Beating diminished expectations. To say that Wall Street expectations have been lowered…
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