Yelp announced two initiatives designed to fight racism and promote diversity and inclusion among local businesses. The company expanded a relationship with non-profit consortium Open to All to make training resources available “for small and medium-sized businesses to uplevel their diversity and inclusion practices.” The other initiative could prove more controversial. Yelp said it will…
DetailsThe post 20201008 SEL Brief appeared first on Search Engine Land. Source: IAB
DetailsBIPOC and white SEOs say they see more bias and discrimination in the wider SEO industry than they do within their own companies, according to the results of a recent Diversity and Inclusion in SEO survey. The report, out this week from Nicole DeLeon’s North Star Inbound, indicates that many companies and agencies are addressing…
DetailsSince it was first spotted in 2015, the People Also Ask (PAA) box has become a familiar feature on search results pages. So familiar, in fact, that it appears in both Google’s and Bing’s results, with the former search engine presenting it in 49% of all searches, according to a study of a one-million-keyword dataset…
DetailsGoogle is testing a new feature in Google My Business called “call history.” It’s designed to help businesses see and respond to missed calls coming from Google Search and Maps. It’s opt-in and currently available to “a select group of businesses in the US only.” Colan Nielsen first spotted this yesterday. Here’s what we know.…
DetailsMicrosoft Digital Marketing Center (DCM) is now available in open beta in the U.S. The company had been piloting the free platform designed for SMBs to manage automated search and social campaigns across Microsoft, Google, Twitter, Facebook and Instagram since June. With the move to beta, Microsoft has added several new features. On-site analytics. Customer…
DetailsHave you ever had a client (or boss) that called out discrepancies between the SEO tools you use? As an SEO, it’s tough to have that conversation. Nobody likes to hear, “Well, these tools all measure things in different ways and are never 100% … yada yada yada.” To non-SEO people, this feels like a…
DetailsThe post 20201007 SEL Brief appeared first on Search Engine Land. Source: IAB
DetailsAccording to an exhaustive report issued yesterday by the House Judiciary Subcommittee on Antitrust, Google, Apple, Amazon and Facebook wield monopoly power over their respective markets. Produced after more than a year of fact-finding and testimony the Congressional report (.pdf) recommends a host of remedies, including “structural separation” (divestiture) to restore competition and prevent a…
DetailsGoogle has been rolling out “simplified” location reports in the Google Ads UI over the past month or so. Any time a platform uses “simplified” or “streamlined” to describe a change, we have to wonder if it’s a red herring. Does it provide an easier way to get at the same access, data and functionality?…
DetailsGoogle announced it is now bringing the Web Stories feature (previously known as AMP Stories) to Google Discover. So not only can you find Web Stories in Google Search and some other supported platforms, it is now also going to surface in Google Discover – in the Google iOS and Android app. The announcement. Google…
DetailsGoogle introduced more automation features and campaign types as part of Advertising Week Tuesday. The announcements speak to what has been a years-long effort to use machine learning to serve campaigns across Google’s properties as well as to the moves it’s made in response to the pandemic. “We’ve now had a chance to take a…
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