On Friday, July 31, Search Engine Land contributing editor, Barry Schwartz, will talk directly with some of the individuals responsible for the updates made to Bing Webmaster Guidelines last month. Bing first published its webmaster guidelines in 2012 and it’s been a while since they were updated. Barry will sum up the changes in the new…
DetailsSponsored Products is the most widely adopted Amazon search ad format, and typically accounts for more than six times as much ad spend as Sponsored Brands ads for the average Tinuiti (my employer) advertiser. As such, it’s incredibly important for advertisers to understand the full value that these ads drive. Part of this is understanding…
DetailsIAB strongly supports today’s vote by the DC Council to amend the fiscal year 2021 budget and financial plan in order to eliminate the proposed advertising tax. At this time, every DC business is facing financial challenges as a result of the economic crisis. An advertising tax would cause significant damage to every small and…
DetailsShopify store owners looking to maximize their organic visibility have a number of pitfalls to navigate, some of which are inherent to the platform itself and others that are common to e-commerce sites. Overcoming these SEO challenges in Shopify can help sellers increase rankings on Google and organic search visibility. No control over your robots.txt…
DetailsSmall businesses (SMBs) are now in a Darwinian struggle for survival. The fallout from the COVID-19 pandemic is completely disrupting and reconfiguring the market, with some SMBs adapting and others calling it quits. This will have big implications for marketing and advertising as well. In its Q2 economic report, Yelp paints a picture of increased…
DetailsStructured Data Testing Tool was a simple yet effective tool to diagnose problems with Schema markup code snippets whether those issues were related to invalid usage, syntax, or a property that was required or recommended. We could edit our code snippets directly in the tool until we saw a list of green checks. Not only…
DetailsSo long as the COVID-19 pandemic remains in our lives, brick-and-mortar businesses will experience a roller coaster of re-openings, temporary closures, victories and setbacks. Along the way, it’s clear that they’ll need to monitor their Google My Business (GMB) listings closely to protect their reputations. In recent months, we’ve seen Google launch several features designed…
DetailsGoogle is starting to offer Google Guaranteed certification for a monthly fee, outside of Local Services Ads. It’s positioned as an “upgraded profile” that will include a badge appearing on the profile and which may also appear in the Local Pack. We’ve asked Google a number of questions about the new program and will update…
DetailsPage speed is a Google ranking factor, but its influence isn’t limited to your organic visibility. For e-commerce sites, speed is always a concern because low page load times improve the user experience and, in turn, conversion rates. The fastest Shopify sites share some common characteristics. “They generally use a very, very lightweight theme, very…
DetailsGoogle announced Wednesday that it has decided to give webmasters, SEOs, developers and developers more time to prepare for the mobile-first indexing switchover. The deadline has been moved from September 2020 to March 2021. Previously. Google in early March, before all the lock-downs began across most of the world, announced the deadline for all sites…
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