NEW YORK, NY (September 9, 2019) – IAB, the national trade association for the digital media and marketing industries, today named digital publishing and mobile product expert Zoe Soon to the role of Vice President for Mobile. As head of the IAB Mobile Marketing Center of Excellence, Soon will be responsible for helping stakeholders solve…Details
Digital Marketing Institute and the IAB Join Forces to Empower Lifelong Learning and Career Advancement
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U.S. Podcast Ad Revenues Hit Historic $479 Million in 2018, an Increase of 53% Over Prior Year, According to IAB & PWC Research
Podcast Ad Market Forecasted to Surpass $1 Billion By 2021 NEW YORK, NY (June 3, 2019) — In 2018, marketers spent $479 million to advertise on podcasts in the U.S., an uptick of 53 percent from $314 million in 2017, according to the latest IAB/PwC Podcast Advertising Revenue Study. The report, conducted by IAB and…Details
IAB Podcast Upfront 2019 to Feature 12 Industry Leaders Showcasing the Latest in Original Digital Audio Programming on October 16 in NYC
Presenters Include Authentic, ESPN, iHeartRadio, Market Enginuity, Meredith Corporation, Midroll/Stitcher, NPR, Pandora, Slate, WarnerMedia Podcast Network and The Roost (Divisions of WarnerMedia), Westwood One and WNYC New York, NY (August 14, 2019) –IAB, the national trade association for the digital media and marketing industries, today released its roster of presenters for this year’s IAB Podcast…Details
A three step guide to activating untapped social influencers.Details