By now, we all know an organization can be a “business,” “service provider” or “third party” under the California Consumer Privacy Act. However, the questions of what a “third party” is and whether it is a mutually exclusive classification from “business” (or, to a lesser extent, “service provider”) still elicits widely divergent responses. And even…
DetailsResearch finds 84% of consumers feel advertising within the news increases or maintains brand trust New York — October 30, 2020 – News has always played a critical role in the lives of consumers. In 2020, the importance of timely, trusted news was amplified as everyone sought updates related to the global pandemic, social injustice,…
DetailsThe sudden global upheaval caused by the COVID-19 pandemic has pushed industries to the brink, and many companies have had to throw Plan A and even established Plan B strategies right out the window. That’s because, when it comes to managing your marketing organization through a crisis of this scale, it means starting with “Plan…
DetailsWhen the COVID lockdowns began in March, Google local business profiles saw a massive drop-off in directions requests and a corresponding spike in local calls and website clicks (61% increase in calls). Since that time, call volumes fluctuated but, according to CallRail, have now stabilized at levels that are 27% higher than the pre-pandemic peak.…
DetailsNew Browser/OS Rules Will Address User Privacy & Business Competition Needs More Quickly Than Antitrust Action Globally, IAB comprises 47 National and Regional IABs, which are independently governed associations that make decisions about membership, practices, policies, and laws based on local market conditions. In the U.S., antitrust is a long, complex, and often cumbersome process…
DetailsGoogle Ads has rolled out a new look for Report Editor (located under Reports in the UI). I started seeing this new layout for setting up Custom reports in some accounts a few weeks ago when I was looking into the changes to Location reporting. With this update, Report Editor is set up more like…
DetailsCOVID-19 has taken a disproportionately large toll on Tripadvisor’s two primary customer audiences, hotels and restaurants, which have seen double-digit revenue declines compared with 2019. The company has been trying to help these groups with a number of new products and services that meet perceived needs and generate new subscription revenue. Listings and menu syndication.…
DetailsIt’s been 12 months since Google announced a new update called BERT in production search and there should be no surprise the recent Search On event, falling almost on the eve of production BERT’s first birthday, included so much talk of huge progress and breakthroughs using AI and BERT during the past year. A recap…
DetailsThe post 20201029 SEL Brief appeared first on Search Engine Land. Source: IAB
DetailsWhen will Apple launch a full-blown search engine? That question has been the subject of debate for several years. But recent developments, specifically the U.S. Justice Department’s (DOJ’s) antitrust action against Google, may accelerate any plans Apple has to go it alone in search. One could argue that Siri is a search engine. However, Siri…
DetailsThe post 20201028 SEL Brief appeared first on Search Engine Land. Source: IAB
DetailsHoliday e-commerce spending is poised to exceed $189 billion in the U.S., according to Adobe’s most recent forecast. That represents 33% year-over-year growth. However, online revenues could reach or exceed $200 billion if physical stores remain largely closed due to COVID and if there’s a second stimulus payment to consumers. Uncertain spending outlook. Consumer confidence…
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