Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, remember when virtual events weren’t really a thing?…
DetailsAlthough customer experience (CX) has been championed as the new silver bullet, many companies still struggle to understand what customers want and how to deliver valuable experiences, at scale. Unless you’re able to close the gap, relationships with your customers will continue to crumble. To earn their trust, brands need to have ongoing conversations with…
DetailsBuyers and Content Creators Gather to Learn How to Navigate — and Thrive — in a World of Streaming Everything NEW YORK (March 18, 2021) – On May 3-6, 2021, thousands of buyers will tune into the IAB 2021 NewFronts to hear from the biggest content creators and innovative upstarts in media and entertainment including…
DetailsAs the world continues to navigate uncertain times, keeping a pulse on competitors and global search trends is more important than ever. Join Adthena’s Taryn Gamboa in a live webinar as she shares insights into customer behavior and mindset and identifies challenges and opportunities as we head into spring. Register for “Set Yourself Up For…
DetailsGood morning, Marketers, hindsight is 20/20, right? I have mixed feelings about that phrase, but I’m thinking about it for a few reasons: The Politico story about how the FTC dropped the ball by not suing Google in 2013 (read more about that at the bottom of this newsletter). Google’s career certificates, which may disrupt…
DetailsIt’s been a turbulent year for marketing, and Google’s latest Ads Safety Report reflects the trends advertisers have been noticing and adjusting to for a while: “In 2020, our policies and enforcement were put to the test as we collectively navigated a global pandemic, multiple elections around the world and the continued fight against bad…
DetailsThe newest feature within Google My Business allows local SEO practitioners to see recent reviews on their listings in a single place and check the status of reviews they reported to Google. The new tool. You can access this new tool here. Step one is to select your business, then select if you want to…
DetailsWeb-facing pages are an information security battle zone as we fight hackers who try to steal company secrets. Modern webpages often leverage resources from more than one origin (domain). This often leads to vulnerabilities. As pressure mounts surrounding security concerns that affect new features, webmasters have a growing list of options from browser makers, including…
DetailsSearch Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, do you think headless is happening? Based on…
DetailsWhether we like it or not, over the last two decades, Amazon has infiltrated countless industries. But when companies complain about Amazon creeping into an industry and disrupting it, it is likely because companies have gotten complacent and have stopped innovating. The mighty disruptor? Amazon’s strength lies in its ability to innovate. No matter the…
DetailsA Google spokesperson confirmed with Search Engine Land the company is testing displaying cost estimated directly in the local panel in the search results. This information comes through a partnership with Homewyse, a fact-based, independent reference for home product, installation and service estimates. What this looks like. Google displays an estimated range of the cost…
DetailsEarlier this month, Google announced that it would not build or use alternate identifiers to track users for advertising purposes. Instead, the company reiterated that its ads will be driven by one of its Privacy Sandbox initiatives, called Federated Learning of Cohorts (FLoC). Advertisers have been anticipating the shift away from third-party cookies for years,…
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