Google has launched a new AdSense reporting page, the company announced Tuesday. The new Reports page will be rolling out in phases and it could be up to two weeks before it reaches all publishers. The new AdSense Reports page (top) and the old one that will be phased out at the end of September…
DetailsIn our ongoing coverage of Bing’s search ranking factors, which the company listed out when it published its new webmaster guidelines, I sat down with Bing to talk to them about some of those factors. This is from our interview with Microsoft’s Christi Olson and Fabrice Canal, on Live with Search Engine Land about What SEOs need to…
DetailsIt’s no secret to paid search marketers that COVID-19 has hugely impacted performance and advertisers’ ability to spend on paid search marketing in ways varied across industries and business situations. There have been plenty of articles written on some of these shifts. Here I’d like to talk about the 2020 trends affecting paid search marketers…
DetailsThere is still considerable gender inequality in SEO. In 2015, female SEOs represented about 30% of the industry, according to a survey from Moz. That percentage hasn’t budged in five years, according to a new global survey of 652 SEOs from Nicole DeLeon’s North Star Inbound. Men represented 68.4% of survey respondents, while women were…
DetailsTo our friends in the search community — we’ll keep this short and sweet: The Early Bird pricing deadline for the 2020 Search Engine Land Awards is THIS Friday, August 28 at 11:59pm PST! After our Early Bird period ends, the final deadline before the entry period closes will be Friday, September 4 at 11:59pm…
DetailsGina Garrubbo named Vice Chair NEW YORK, NY — August 24, 2020 — Interactive Advertising Bureau (IAB), the national trade association for the digital media and marketing industries, announced today that Rik van der Kooi, Corporate Vice President at Microsoft Advertising, has been named interim Chair of its Board of Directors, effective immediately. van der…
DetailsI’ve got to say, this was a weird video edit because it was recorded the last day I was in my office before the COVID-19 lockdown in New York — and now, I’m publishing it after almost six months of working from home. It is very surreal, but let’s get back to SEO because that…
DetailsAs third-party cookies disappear, one of the candidates to replace them is mobile-location data. It can be used to understand real-world customer behavior, purchase intent, brand affinity and as a versatile targeting tool for online and mobile campaigns. But the quality and accuracy of location data has been a contentious issue in the industry for…
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