While third-party data’s downfall has been a hot topic for the last several years, the conversation spiked up again this month when Google announced it wouldn’t support alternative user-level identifiers once third-party cookies are blocked from its Chrome browser. As these types of browser restrictions deepen – and privacy laws like GDPR and CCPA become…
DetailsBetween January and December 2020, nearly 65% of Google searches ended without a click to another web property — up from 50% in June 2019, according to a SimilarWeb study published by Rand Fishkin, founder of SparkToro. Image: SparkToro On desktop, 46.5% of searches were zero-click, compared to 77.2% on mobile devices. Methodology caveats. This…
Details“How do I generate content that actually ranks well?” “How are AI and ML impacting content creation?” “How can I create display ads that get more clicks?” Get the answers to these and more essential content questions at SMX Create, online April 13. Early Bird rates expire this Saturday, March 27, at 11:59pm ET… book…
DetailsSearch Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and can you provide a customized user experience…
DetailsI had the opportunity to catch up with an old work colleague, someone I worked with outside of the SEO space ages ago. His name is Dan Toplitt, he is now the senior vice president and head of US SEO at Reprise Digital. We spoke about how we first met, probably over 10 years ago.…
DetailsEvery company goes through different stages of growth. And it’s essential to realize how technology can empower marketers at varying stages of growth. Frequently, the technology that you’ve invested in — in previous stages of the company — may not be suitable for the way your company has evolved. This is why marketers must continue…
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DetailsEarlier this week, Google sent out a notice through Google Search Console with SharedArrayBuffer warnings to site owners. And honestly, it caused a huge amount of confusion and concern amongst those who received it. Today Google published a blog post with clarifications around why Google sent out the message and what site owners can do…
DetailsConductor’s “2021 U.S. Digital Marketing Salary & Job Trends Guide” gives marketers and teams the in-depth salary data, job market trends and essential skills to navigate the changing hiring landscape. Conductor analyzed digital marketing salary data and hiring trends across top positions in SEO, content marketing, pay-per-click (PPC) and digital marketing. In this guide, you’ll find:…
DetailsSearch Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, what is going on with the featured snippets…
DetailsCustomer experience is marketing. And now, more than ever, marketing is all about customer experience. Your customers are demanding bespoke, digital-first engagement with brands. And the same old marketing technology can’t deliver them. With digital transformation turbocharged over the last year, customers expect a highly-personalized experience from brands. So as marketers, you must move beyond…
DetailsOn April 13, the Search Engine Land experts are teaming up with senior marketers from leading brands and cutting-edge solution providers to bring you SMX Create — an all-new training experience loaded with actionable tactics that will help you develop and execute a successful content strategy. Your $99 All Access pass unlocks two all-new SEO…
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