While most people are focused Tuesday on the U.S. presidential election, Californians are voting (or have voted) on ballot proposition 24, the California Privacy Rights Act of 2020 (CPRA). Known in some quarters as “CCPA 2.0,” CPRA was intended by its sponsors to expand and strengthen CCPA. CPRA will probably pass. Polling suggests it’s likely…
DetailsA couple of weeks ago, Google released an excellent movie (as we mentioned in our newsletter) about how search works. We highly recommend you watch it. One portion of that video goes through Google’s launch of BERT, which was internally referenced as the DeepRank project. DeepRank is live. To be clear, DeepRank did get “launch…
DetailsPromotion extensions are now available for Microsoft Advertising accounts in the U.S. These are similar to Google Ads promotion extensions, including the ability to select from a list of events or occasions such as Christmas, Black Friday or Cyber Monday. The promotion details and dates will also show in Microsoft Advertising text ads, as shown…
DetailsThe post 20201103 SEL Brief appeared first on Search Engine Land. Source: IAB
DetailsBefore adopting a Customer Data Platform (CDP), CarParts.com had a vast dataset of customer behavioral data, but had issues with scaling to take advantage of it. In addition, it wasn’t able to glean insights from real-time signals as it would have liked to do. “We weren’t really getting to that one-to-one personalization and we felt…
DetailsArtificial intelligence-written articles and copy have been around for several years now, but GPT-3 promises to take AI-produced copy to the next level. GPT-3 is Open AI’s powerful autoregressive language model that is capable of generating human-like natural language. What makes GPT-3 so much better than its predecessors is the size of its training data. GPT-3…
DetailsProduct Knowledge Panels may be the first place shoppers encounter information about a product they’re interested in — and, they may never need to leave the Knowledge Panel to conduct their research, read reviews or compare prices. This makes the product panel the frontline in terms of providing potential customers with the information they need…
DetailsNow, more than ever, search marketers are on the hook to drive more traffic, conversions, and sales. Attend Search Marketing Expo online, December 8-9, for actionable tactics and trusted advice that can help you achieve your SEO and SEM goals in 2020 and beyond. Here’s the rundown: Your $199 All Access pass unlocks 45+ tactic-rich…
DetailsIn today’s world, every other headline is a bombardment of the senses: social unrest, climate justice, global pandemic, cancel culture, fake news and data privacy erosion — not to mention the myriad of opinions on how to navigate these issues. As a result, there’s is an acceleration of transformation occurring across industries, businesses and consumer…
DetailsIn part three and the final part of my conversation with local SEO expert Mike Blumenthal, we discussed a number of topics. This video is about 20 minutes of our 45-minute discussion on search. Here are part one and part two. In part three we get into tactics, what tactical measures and actions can you…
DetailsIn SEO, some might consider featured snippets the holy grail of rankings. Featured snippets are a great low hanging fruit opportunity for many websites. By optimizing for the featured snippet, you can propel your site to the top of the search results by only making very small adjustments to your page’s content. Throw away backlinks,…
DetailsThe post 20201102 SEL Brief appeared first on Search Engine Land. Source: IAB
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