Paid search is a highly-competitive marketplace, with more than 160 billion monthly Google searches and 95.3% of clicks going to the top four results. Digital ad spend worldwide is expected to reach over $375 billion by 2021, so the pressure is on to boost performance and increase conversions. To successfully navigate the paid search landscape…
DetailsFor my first post on Search Engine Land, I’ll start by quoting Ian Lurie: Log file analysis is a lost art. But it can save your SEO butt! Wise words. However, getting the data we need out of server log files is usually laborious: Gigantic log files require robust data ingestion pipelines, a reliable cloud…
DetailsEarlier this week, we reported on an unconfirmed Google February search algorithm update. In response to questions about an update, Google’s Danny Sullivan said on Twitter Thursday morning, “We do updates all the time.” He then referred to the company’s advice given around the November update, which Google has described as “several updates.” Google’s response.…
DetailsGoogle added annotation cards in change history reports in the Google Ads UI on Wednesday. There are also new sections for Using annotations. You’ll see a little triangle icon below the change history performance chart indicating an annotation. Click on the triangle to open a card that lists and links to the types of changes…
DetailsGoogle Trends is a free and incredibly useful tool that provides search interests, popular keywords and hot topics in a lot of languages for different platforms such as web search, Youtube or Google Shopping. Regardless of the marketing channel, it can be a very helpful tool to get valuable insights and make meaningful choices for…
DetailsA new “Describe your business(es)” section in the “Improve your local ranking on Google” page of the Google My Business (GMB) Help site encourages local business owners to include relevant keywords in their GMB descriptions. Think about how users search. The new section, first spotted by Stefan Somborac, founder of Marketing Metrology, advises businesses to…
DetailsGenerate leads, drive sales, and achieve your marketing goals with actionable tactics that work. Attend Search Marketing Expo February 19-20 (next week!) in San Jose. Join hundreds of search marketing professionals for an unrivaled training experience that will help you: Craft campaigns that boost awareness, traffic, and conversions. Attend expert-led search marketing sessions in three…
DetailsWhile up in Albany, I interviewed Ann Smarty, who was incredibly well known for creating MyBlogGuest that ended up getting penalized by Google. We discussed her history in the space, how she left the Ukraine and settled in Albany, New York and how the Google penalty all went down. We also chatted about the future…
DetailsObviously, you work hard to make your website climb to the top of the search engine rankings. But not many entrepreneurs and marketers know that optimization techniques are useful beyond Google, Bing and other search engines. SEO is also applicable to social media platforms, where it can aid in promoting an account, gaining new followers,…
DetailsCreating content is a process that has to get smarter all the time. Google is continually improving how it understands naturally expressed human language, as perfectly evidenced in its BERT update from last October. Google has said – and webmaster trends analyst John Mueller has echoed – that there is really nothing drastically new to…
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