Google has rolled out App campaigns for engagement globally. The ads run across Google Search, Play, YouTube and the mobile app Display Network. Google first introduced the campaign type more than a year ago. Why we care. App campaigns for engagement are aimed at targeting an app’s existing users bring users back to the app…
DetailsOne piece of content can’t meet all of your goals. This may sound obvious, but sometimes marketers treat all of their content equally, which is a mistake. Each piece of content you create should have its own individualized expectations and goals. My favorite framework to use when considering content strategy is to think of two…
DetailsThe effort to reverse engineer and improve visibility in Google search results spawned an industry. Now the EU wants to make it easier for non-SEO professionals, especially small businesses, to understand how search rankings work. Guidelines support 2019 regulation. That effort is embodied in regulatory guidelines released yesterday in Europe. They ask search engines, “online…
DetailsThere’s a perception that Google favors YouTube content above other video sites in search results. A July, 2020 Wall Street Journal analysis found “Google searches placed YouTube videos first in video carousel results by an overwhelming margin . . . [compared with] other video platforms.” An earlier search ranking study from 2017 by Perficient Digital…
DetailsOn Dec. 3, Google began rolling out the December 2020 core update. Early data seems to show the rollout was mostly felt the following day, but as Google has said, it can take up to a couple of weeks to fully roll out. Based on everything we have seen so far this update is a very…
DetailsTwitter enables frequency capping for all campaign types Advertisers can now control the number of times ads are shown to users with campaign frequency caps. The feature is available in ad group details for Reach, Engagement, Video Views, and Pre-Roll Views objectives by default. Why we care. Frequency capping will allow advertisers to tailor their…
DetailsAlan Rabinowitz, the CEO of SEO Image, and I got together in a socially distant way to talk SEO. We spent the first part of our talk going through some of Alan’s history in the search marketing space. But then we got into links, what links matter, what links don’t matter and how links have changed…
DetailsSearch is a specialty area that can be extremely difficult to learn, understand and stay up to speed with industry standard. Just when you get your footing, things rapidly change and require extreme flexibility and agility. A large amount of my success in this industry comes from my commitment to be a Search Sherpa. Here…
DetailsWhether marketers like it or not, Apple (and others) are forcing greater transparency on them. Although Apple delayed its “permission to track,” opt-in rules until next year, its “privacy nutrition labels” for app developers go into effect next week on Dec. 8. Information self-reported. First announced at Apple’s WWDC developer event this summer, these data-collection…
DetailsDespite a year of tumult and a jolt to its ad revenues, Google is as important as ever. Google is the world’s fourth most valuable brand according to Interbrand’s recently released Best Global Brands 2020 report. And even though Google reported its first-ever ad revenue drop because of COVID-19, the company’s business has rebounded sharply…
DetailsGoogle announced it is rolling out a new core update, the December 2020 core update. This is the third core update of the 2020 year, the first one was the January 2020 core update and the second one was May 2020 core update. Historically, Google has released a core Google algorithm update every few months or so. It has been…
DetailsGoogle has published a list of frequently asked questions regarding Core Web Vitals, the company’s set of performance metrics pertaining to user experience, and the upcoming Page Experience update, which will roll out in May 2021. Page experience signals for ranking apply only to mobile search. In the answers to the questions “Why are there…
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