After the session at SMX West where Paxton Gray and I spoke about “Optimize Ranking In AnswerBox/People Also Ask,” attendees asked some great followup questions around how to optimize for featured snippets and about the strategy recommendations we’d make. Below are some of our answers to those questions. How do we find opportunities and gauge…
DetailsYou don’t have to install the app to experience TikTok. If you’re reading this, odds are you’ve already stumbled upon a TikTok-emblazoned clip of someone wearing bread on their feet or feverishly performing a choreographed dance. None of it makes sense and that’s the point. It’s meme culture at its finest. Teens see TikTok as…
Details(Beyond social) creative moments that caught our attention Audi x We Are Social takes viewers on a virtual road trip. With much of the world on lockdown, Audi Australia in partnership with creative agency We Are Social jumped on the opportunity to recreate a scenic drive for those stuck at home. The four-hour, slow TV-style…
Details“We don’t know right now if the web is changing, if Google is changing something, if people’s behavior is changing; but, we also know that people are just doing things so differently that it’s nearly impossible to set [these things] apart,” said Peter Meyers, marketing scientist at Moz, commenting on the unprecedented search results volatility…
DetailsAll coronavirus all the time: that’s what everyone’s content looks like right now. It makes sense, because most digital marketers feel compelled to respond to the crisis. However, the proliferation of “conronacontent” also creates a dilemma and a practical problem. There are a ton of me-too listicles and volumes of “how COVID-19 is impacting e-commerce”…
DetailsConfusion about an announcement of upcoming changes to Apple Safari’s Intelligent Tracking Prevention (ITP) led to accusations of Apple intentionally trying to destroy Progressive Web Apps (PWAs) “just as they were taking off.” It turns out that that’s not the case. However, the changes still have serious ramifications for web developers and marketers. Developers face…
DetailsSMX Overtime is part of our SMX speaker series from SMX presenters who answer questions from attendees on a variety of topics. Last month I spoke at SMX West in San Jose, CA with Tony Verre, vice president of e-commerce at The Integer Group, about refining and optimizing search on e-commerce sites. At the end…
DetailsWe’re in uncharted territory with COVID-19 and its impact on lives, the economy and our PPC campaigns. I don’t have a medical degree, I’m not a scientist, a first responder, or someone whose job takes them to the front-lines of the situation so I am grateful for everything they are doing. With my skills as…
DetailsGoogle shut down the publication of new reviews and Q&A a few weeks ago as part of its coronavirus response and reduced support. However, the company appears to have just re-started publication of reviews and review replies. Google announces review return. On this page Google says: “Review replies are now available. New user reviews, new…
DetailsIn 2019, companies dependent on search traffic were shocked to find out that, for 51% of all searches performed, Google fails to deliver a click to any external website. The data behind the growing number of these “Zero-Click Searches” prompted preeminent search expert Rand Fishkin to proclaim that Google is now undeniably “everyone’s competitor” in…
DetailsOn April 9, IAB Executive Vice President for Public Policy Dave Grimaldi testified before the Senate Commerce Committee on the use of big data to aid in the fight against the coronavirus. During his remarks, Mr. Grimaldi previewed the countless ways IAB member companies are giving back to their communities through this crisis. He also…
Details
