20200925 SEL Brief
The post 20200925 SEL Brief appeared first on Search Engine Land. Source: IAB
Details20200924 SEL Brief
The post 20200924 SEL Brief appeared first on Search Engine Land. Source: IAB
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Is Amazon about to eat Google’s lunch?
Google’s U.S. ad revenues will fall this year for the first time since 2008, according to an eMarketer report. The estimated 5.3% decline will shave more than $2 billion off Google’s earnings and leave the search giant with less than 30% of the U.S. digital ad market. That’s a remarkable turnaround at a time when…
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Insights to reimagine your holiday 2020 planning
The Covid-19 effect that has altered our day-to-day habits in 2020 may have its greatest impact on the upcoming holiday shopping season. The question that is top of mind with most businesses: What’s in store for the holiday retail season in 2020? To help you navigate this uncertain environment here’s five insights we’ve generated at…
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Yelp brings Ads Dashboard into Yelp for Business, debuts new ads features
Yelp redesigned the Yelp for Business UI and functionality in May. This week, it’s out with more updates aimed at giving advertisers more control over and insights into their campaigns. Bringing ads and profile management together. The biggest change is the integration of the Ads Dashboard into Yelp for Business. Previously the Ads Dashboard and…
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Top tips to improve your Google Quality Score
Within Google Ads, every keyword is subject to Google’s Quality Score metric, which impacts your cost and your ad’s ability to display. Enhance your performance and optimize your cost with these simple steps to improve your ads’ Quality Score. Download this guidebook from Titan Growth to learn: The three main components that impact Quality Score…
DetailsThe rise of reputation experience management
If 2020 has taught us anything, it’s this: as businesses embrace a digital-first world, they also need to adapt to the feedback economy. We’ve always known that customer feedback influences whether people choose to do business with you. According to a consumer survey conducted by Fan & Fuel, 97% of participants said customer reviews factor…
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Google brings bidding to Local Services Ads
Google is opening up Local Services Ads (LSAs) to auction-based pricing. This comes after a successful test in a subset of professional services categories. Google will notify the eligible advertisers. A selection of advertisers across the expanding list of LSA categories will now have access to bidding in a new beta test. They will be…
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Bing applies AI and natural language models to autosuggest, People Also Ask
Bing is now using natural language generation models (models that generate text) to improve its autosuggest and People Also Ask (PAA) features, the company announced Wednesday. It is also expanding the use of natural language representation models to extend its question answering and semantic highlighting features globally. Real-time phrase suggestions. Bing’s automatically generated search suggestions…
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Making the most of small-screen content for big engagement impact
There are a number of common phrases that speak to the power of “small” things. “Good things come in small packages” or “small but mighty” are just a couple that come to mind. But small content – in length, but especially in size on a handheld screen – holds enormous significance for brand storytelling and…
Details20200923 SEL Brief
The post 20200923 SEL Brief appeared first on Search Engine Land. Source: IAB
DetailsVideo: Barry Schwartz and Google’s Martin Splitt discuss strained relations with the search community
The SEO industry is vibrant in large part because of the personalities in the community and their constant desire to learn more about how search engines work. On the latest edition of his vlog, Search Engine Land News Editor Barry Schwartz sits down with one of the Google employees responsible for communicating with search professionals,…
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