Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, “is this new?” That’s the question my colleague…
DetailsPak Will be Joined by Bad With Money’s Gaby Dunn, Juicy Scoop Podcast Host Heather McDonald, and Throughline Hosts Rund Abdelfatah and Ramtin Arablouei IAB Unveils Final Schedule for Three-Day Event NEW YORK, NY – April 21, 2021 – IAB today announced veteran journalist SuChin Pak will host this year’s virtual IAB 2021 Podcast…
DetailsFew marketing tactics stand the test of time, but word-of-mouth marketing is an outlier. Today, with both companies and consumers taking up more space online due to COVID, word-of-mouth marketing has transformed into something more powerful than ever – creating threats and opportunities online for brands. And advanced social listening has been a game-changer. It…
DetailsHealth insurance providers hoping to advertise on Google Ads will have until June 2, 2021 to complete the certification and provide proof that they are permitted under state law to sell health insurance. The certification is another effort by Google Ads to ensure trustworthiness of advertisers in the healthcare and government services space. “We’ll be…
DetailsThe Target CPA (tCPA) and Target ROAS (tROAS) Smart Bidding strategies will be bundled with the Maximize Conversions and Maximize Conversion Value bid strategies, respectively, Google announced Tuesday. Moving forward, Maximize Conversions will have an optional tCPA field, and Maximize Conversion Value will have an optional tROAS field. tCPA and tROAS will remain available. New…
DetailsSearch Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and yesterday was anything but a slow news…
DetailsOn April 8, 2021 Google released a targeted search algorithm update named the product reviews update. That update, according to Google, should be finished rolling out by this week, since it was a two-week rollout period. The thing is, it looks like the bulk of this updated rolled out within the first few days of…
DetailsA proposal that would block Google’s replacement for third-party cookies, Federated Learning of Cohorts (FLoC), by default across WordPress sites was put forth on Sunday. It is estimated that over 40% of all sites use WordPress (according to W³Techs), meaning that if this proposal gets implemented, a substantial share of browsing behavior may be hidden…
DetailsGoogle announced that it is postponing the rollout of the page experience update, specifically the ranking change, from May 2021 to be a gradual rollout that won’t start until mid-June 2021 and won’t be fully rolled out until the end of August. Google is pushing off the rollout timeline for this update to “help you…
DetailsGoogle has postponed the rollout of the page experience update, one of the reasons for doing so is to give site owners more tools to improve their pages for this update. With that, Google launched some new features in Google Search Console to aid developers with making these improvements. Page Experience Search Console report. Google…
DetailsSearch Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and happy Monday! It’s spring break week for…
DetailsNow more than ever, your customers are craving a personal connection. Your email messaging connects you to your customer, and when you deliver individualized messages, you are making that relationship a strong one. Join Adrian Turner, senior personalization lead, Business Development Bank of Canada (BDC), and Leigh Price, senior manager PMM, Salesforce, for a live…
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