When advertisers upload a customer list, Google will now show them the estimated match rate (the percentage of the list that is usable with Customer Match) the company announced Thursday. Match rate data is also be available for previously uploaded customer lists as well. The estimated match rate is shown after advertisers upload a customer…
DetailsEarnings reports released on Wednesday show that Facebook nearly doubled its Q1 earnings compared to last year. Revenue from advertising was up 146% compared to 2020 while daily active users only increased 8%. The increase was driven largely by an uptick in ad prices, according to the CFO outlook commentary on the earnings report: “We…
DetailsSearch Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and are you the kind of person who…
DetailsGoogle detected 40 billion pages of spam every day in 2020, which is up from the previous year by 60%. These 40 billion pages included hacked sites, deceptively created sites, and other forms of web spam, scams and fraud. Google announced its new webspam report for 2020 that can be accessed here. AI helps. Google…
DetailsGoogle has released a new version of the Google Ads API. This is version 7.0, which is an upgrade from version 6.1.0 which was released on April 10, 2021. What is the Google Ads API. The Google Ads API lets you programmatically interface with your Google Ads accounts so that you can automatically bring in…
DetailsYou’ve audited websites a lot of times and probably used different tools to identify the issues that harm SEO and UX. While this process is nothing new to you, there might be different ways to look at it and new tools to try out. This post will show you how to efficiently audit a website…
DetailsWith all of the changes Google has been making over the past year, including its cookieless world, and as we begin to enter the new post-normal, marketers are looking to reinvent their search strategies — especially personalization. But where do you start? Join Adthena for a live webinar and learn how to adapt to the…
DetailsGoogle has added a new feature to report an indexing issue directly to their search team. You can access this feature in the footer of URL inspection help document and indexing coverage report document. Google is “currently piloting this in the US only and it should be fully available to all in the US within…
DetailsAdditional COVID-related travel advisory and restriction information will be shown in Google search, the company announced Wednesday. In addition, Google is also rolling out a revamped Explore section for its travel planning site as well as road trip support for Maps on desktop. Image: Google. More travel advisory and restriction information. When users search for…
DetailsLet’s admit it: we as marketers have fewer and fewer ways to reach customers and lead them to a purchase decision. Yes, social media and digital marketing opened up a new world, but they also made our audience less impressionable to cookie-cutter marketing tactics. They got tired of clichéd slogans, learned how to use ad…
DetailsYour opportunity to learn elite, actionable search marketing tactics is here: SMX Advanced is happening for the first time since 2019, and it’s never been easier or more affordable to attend. Secure your All Access pass now for just $199 and join us online June 15-16. The agenda is live and ready for you to…
DetailsSearch Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and why do you love Search Console? It’s…
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