Google continues to pour more resources into local, with multiple ads innovations and Google My Business feature enhancements in the past six months. Google’s introduction of GMB video conferencing and the recent move to auction-based pricing for Local Services Ads are examples. Despite all the attention on ads, it’s worth noting that organic rankings still…
DetailsThe post 20201005 SEL Brief appeared first on Search Engine Land. Source: IAB
DetailsOutside of the Google page experience update that is coming to a Google ranking algorithm near you next year, does Google use click-through rate, pogosticking, time spent on a site, and other user experience signals as a ranking factor? That was the topic of conversation in part two of my video interview with Drew Madore.…
DetailsAdvertising on branded keywords is often misunderstood. Advertisers either take too much credit for branded keywords, or they deem the impact of branded keywords completely zero (Did eBay just prove that paid search ads don’t work?). The question that is often asked: Should we invest in branded keywords? However, the question we should ask: How much…
DetailsIf you have been following our newsletter, you would have seen us reporting on unconfirmed cases of indexing issues around URLs that seem to be dropping out of the Google index. We suspected canonicalization issues with Google and we were right, partially. Google said no only are there canonicalization issues but also issues with mobile-indexing.…
DetailsGoogle News Showcase is an initiative teased by the company in June. On Thursday, Google announced it is rolling out in certain markets along with a $1 billion financial commitment to partnering publishers. Google News Showcase has two basic aspects: significant content-licensing payments to news publishers and new “packaged” content panels that will appear within…
DetailsHow can I prepare for mobile-first indexing? What is on-SERP SEO… and how do I get started? How do I take my Facebook ads to the next level? What’s the most effective way to build brand authority? How do I create a content marketing program from scratch? Get tactical answers to these and more essential…
DetailsThe post 20201001 SEL Brief appeared first on Search Engine Land. Source: IAB
DetailsAntisemitic memes appearing in Google Image search results caught the attention of search professionals last week — and broader media this week. Many are urging the company to make tangible moves towards removing such content. Google isn’t the only search engine surfacing these hateful memes — Search Engine Land’s Editor-in-Chief, Ginny Marvin, pointed out that…
DetailsIn April 2020, Google opened up Google Shopping to free listings for all U.S. merchants, starting with the Google Shopping tab and then expanding to the main search results section. Google announced on Wednesday that it is expanding Google Shopping listings for free globally. The announcement. Google said “today we announced that we’re bringing free…
DetailsThe post 20200930 SEL Brief appeared first on Search Engine Land. Source: IAB
DetailsGoogle’s Local Services Ads (LSAs) program is now rolling out in Europe. It will initially be available for 16 home services categories (not professional services) in 10 countries: Germany, UK, France, Austria, Belgium, Ireland, Italy, Netherlands, Switzerland and Spain. 16 home services verticals. The featured home services verticals include Appliance Repair, Carpet Cleaning, Electricians, Garage…
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