Google’s social media channels are reported to be helpful as well as connecting with local search pros.
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Source: IAB
Attend SMX West, February 19-20 in San Jose, to keep up with the ever-changing search marketing universe!
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Source: IAB
Negative audiences help reduce wasted spend and prevent shoppers from being retargeted with products too many times.
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Source: IAB
In a separate matter, 41 shopping comparison sites want the European Commission to further penalize Google in shopping search.
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Source: IAB
Google added neural matching in local search, which is why many are seeing local ranking changes in the past month.
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Source: IAB
A look by Brad Geddes at the impact of close variants updates and the analysis and workflow necessary to maintain control and conversions.
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Source: IAB
Learn how to interpret what’s happening in your paid search account with your traffic, conversions and sales data.
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Source: IAB
Some surprising ads are no longer appearing on the search result.
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Source: IAB
Learn from a PPC expert on how to control your spend with the constant Google Ads changes.
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Source: IAB
Today, Dave Grimaldi, Executive Vice President, Public Policy, IAB, released the following statement: “We thank Senator Cantwell and her co-sponsors for reigniting discussions and thought leadership toward comprehensive privacy reform. Americans deserve strong privacy protection and world-class products and services that can only be made available when businesses have clear and uniform rules of the…
DetailsKeep your cool this holiday weekend knowing your campaigns are in top shape.
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Source: IAB
A new update makes Google Actions accessible to a broader range of marketers to build an Action from scratch.
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Source: IAB