For over half of its 22-year history, Google has been the most prevalent search engine in the United States. Over that term, its perception has gone from quintessential Silicon Valley startup and underdog to the gatekeeper of the internet, presiding over algorithms that have massive business implications and developing a reputation for expanding its business…
DetailsIn July, Google announced it would deprecate the Structured Data testing tool after it released the Rich Results Test tool out of beta. The SEO community was not happy with the news and Google listened and decided to keep the tool but move it to schema.org. Google said “we’ve heard your feedback” and it is…
DetailsBrian Barwig spotted Google displaying web search results in the Google Maps local search results listings for an individual business. Brian, a local SEO, said “we are noticing a new section, “Web Results”. We, at Search Engine Land, were able to replicate this. Where to see it. Go to a business listing in Google Maps…
DetailsMicrosoft announced that you can now access Microsoft Clarity, Microsoft’s new free web analytics tool, within Bing Webmaster Tools. There is a new section in Bing Webmaster Tools named “Microsoft Clarity Beta” and there you can quickly go through the steps to set up Microsoft Clarity for your web site. What is new. Bing Webmaster…
DetailsThis unprecedented year is coming to an end… but you still have a chance to upgrade your skills to prepare for what is sure to be an interesting 2021 in search marketing. Whether you want to explore the advanced nuances of technical SEO, gain a deeper understanding of Google Ads, or learn from fellow marketers…
DetailsIn part one of my chat with Alan Rabinowitz of SEO Image we spoke about nofollow and affiliate links but in part two we go through more generic SEO topics and the world of online reputation management. We start off where Alan dishes out his methods for ranking well in Google. Specifically he talks about the…
DetailsBrad Geddes and I recently debated whether Responsive Search Ads (RSAs) or Expanded Text Ads (ETAs) are better during our SMX session this month with Ginny Marvin. When I agreed to debate the superiority of Responsive Search Ads (RSAs) and Expanded Text Ads (ETAs) at SMX with Ginny and Brad, I knew I needed to…
DetailsIn this article, I will look into People Also Ask (PAA) on Google’s search results pages for exact match brand searches, also referred to as brand SERPs. What sparked my desire to write this article at this time? There has been a stunning development: PAA boxes, that users have become accustomed to seeing when they…
DetailsThis morning at around 6:55am ET many of Google services went offline. This includes many tools and services you as marketers depend on. While Google Search seems to be working, outside of logging into Google Search, other aspects of Google are not working. What is offline. Here is a list of services that are offline…
DetailsNo one was quite prepared for what 2020 had in store — including digital marketing agencies. When business shutdowns occurred in the spring, 66% of marketing agencies said they experienced a decrease in overall revenue. CallRail’s call data report showed a similar trend, with call volume in the advertising and marketing industry falling by 29%…
DetailsIt wasn’t that long ago that mobile was primarily considered just the first stop in a conversion journey that, nine times out of ten, ended on desktop. Mobile accounted for just 13% of digital sales at the end of 2014. The numbers look very different this year as digital and mobile commerce habits and experiences…
DetailsTraditional media spending, including local TV, print, radio, out-of-home and direct mail, will be down between 15% and nearly 50% this year, depending on the medium. Some advertisers will never return, having shifted spending entirely to digital channels. The decline of traditional, local media spending, however, doesn’t eliminate the need for a local marketing presence.…
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