Marketers ready to lead the comeback in 2021 need to innovate faster, and be able to quickly pivot budget, resources and plans when the company or strategic direction changes. With a Marketing System of Record, all work can be visible, trackable and actionable, allowing you to create end-to-end processes for any contingency. That way, when things…
DetailsThis year’s Search Engine Land Award winners for Agency of the Year in SEO and SEM sat down with our Search Engine Land’s own Matt Van Wagner to talk about how they make their award-winning agencies work. Adam Heitzman is the cofounder and managing partner at Higher Visibility, a full-service digital agency based out of…
DetailsIAB will convene leaders from across the entire digital ecosystem at ALM to set the agenda for the next phase of industry growth Speakers include Senator Ron Wyden, Dr. Anthony Fauci, and WPP CEO Mark Read NEW YORK, NY (January 14, 2021) – The Interactive Advertising Bureau (IAB), the digital media and marketing trade association,…
DetailsLet’s face it; conferences delivered predictable content experiences long before the COVID-19 pandemic caused the industry to wind down overnight. Don’t get me wrong, we miss the expo halls, networking parties and intimate dinners with colleagues, new connections and prospects too. But you always knew what you were in for with the content experience. Big-name…
Details30 second overview. Google has temporarily disabled political ads for at least a week beginning January 14. They say they plan to continually monitor and reassess the decision, so the ban could potentially extend even longer. Ads mentioning politics, impeachment, the inauguration, and the insurrection at the US Capitol will all be halted. The ban…
DetailsYelp now lets users leave feedback on local businesses’ health and safety compliance around COVID pandemic precautions. Community members can vouch that businesses are enforcing social distancing and requiring staff to wear masks. Why we care. As the COVID-19 situation continues to evolve, SMBs and local businesses want to ensure they’re communicating their safety precautions…
DetailsMake 2021 the year you implement proven analytics practices that drive more traffic, leads, and sales: Join us at SMX Report, online February 23! Grab an affordable $99 All Access pass now to unlock a structured learning journey through the most important analytics topics and platforms — from creating insight-driven Google Data Studio dashboards to…
DetailsGoogle launched a new dedicated performance report within Google Search Console for Google News publishers. This report will show on the left sidebar under the “Performance” section for any site that appears in Google News. What is the Google News performance report. This report shows you clicks, impressions and click-through-rates for your performance on Google…
DetailsGoogle announced it has made substantial updates to the coverage report within Google Search Console. Google wrote the company is “rolling out significant improvements to this report so you’re better informed on issues that might prevent Google from crawling and indexing your pages. The change is focused on providing a more accurate state to existing…
DetailsI had the opportunity to interview Phillip Thune, the CEO of Textbroker and former President of FindWhat.com. FindWhat.com was one of the original paid search advertising platforms, it competed on a much smaller scale with GoTo, which became Overture, which became Yahoo! Advertising. Ultimately the company went out of business but Google Ads clearly survived…
DetailsSchema markup—aka structured data—is a niche area of SEO that helps search engines explicitly understand the content and better match a page to a searcher’s intent. When you adopt schema markup on your website, you also become eligible for rich results. Rich results make your content stand out in the search engine result pages, helping…
DetailsDanny Sullivan of Google confirmed over the weekend that one new ranking change went live in mid-November that was from the slew of announcements at Google’s Search On event last October. Google launched the subtopics ranking feature in mid-November, Sullivan said. What is subtopics. Google said in October that subtopics rankings are “neural nets to…
Details
