This “Declaration of SEO” from Bruce Clay presents the guiding principles that every website owner, website publisher and search engine professional should adhere to when creating or implementing a website and/or SEO program. In the course of business, it becomes necessary for both brands and SEO professionals to take responsibility for the performance of the…
DetailsCreating high-quality content can strengthen your business’ branding and facilitate conversions, but not if your audience is never exposed to that content. Link building can help boost content visibility via other websites and in the search results. Michael Johnson, sales manager at Page One Power, explained how to create and leverage linkable assets, identify relevant…
DetailsRoy Amara’s oft-cited law states, “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.” This appears to especially applicable to voice and voice search. While there’s been steady growth in the use of voice and virtual assistants since Siri was introduced more than a decade ago, the market hasn’t been transformed.…
DetailsWhen you’re making a decision about a Digital Asset Management partner, consider the following eight areas. File formats and handling One area of differentiation involves the varying abilities to manage a variety of file formats. Though most players say they support the most popular video, image and audio formats, if your workflow requires the use…
DetailsBlack “Ad’ labels display above Google Shopping ads across mobile Search, Shopping and Images results. In November, Google quietly changed the way it labels Shopping ads across mobile search results. Now it’s bringing that change to desktop. You can see in the mobile screenshots above, Google displays a black “Ads” label in the upper left…
DetailsA new tidbit found in the updated Bing Webmaster Guidelines is that Bing now supports rel=”sponsored” and rel=”ugc” attributes on your links. This is in addition to Bing supporting the rel=”nofollow” link attribute, which we know it has supported since its introduction over ten years ago. New link attributes. These two new link attributes were…
DetailsWebsite and page authority, as defined by the number and quality of backlinks, is one of the most important search ranking factors. It is also one of the search engine optimization areas where you can gain the most advantage over your competitors. Sure, there are also technical and on-page SEO, keyword research, and content optimization,…
DetailsSEO teams are often tasked with improving the organic visibility of an entire organization, yet any given member of that organization can make changes to the site that undo the work of their SEO colleagues. Conversely, when silos are broken down and SEO data and education are provided to every team, businesses stand to increase…
DetailsIt’s safe to say that the U.S. has badly fumbled its response to COVID-19 and the pandemic will be with us through at least the end of 2020. That means consumers will probably remain cautious about returning to hotels, restaurants, retail stores, gyms and salons for the foreseeable future. Varying levels of consumer comfort. In…
DetailsProminent brands and civil rights groups are leading the charge for a July 2020 boycott of Facebook Ads. They want to see changes implemented to the platform and are organizing under the hashtag #StopHateForProfit. Whatever your views on these issues, it’s important to make an informed decision about how your business will approach this boycott.…
DetailsIn February, Chris Sherman, one of the founding editors at Search Engine Land, an a current Partner of Third Door Media – our parent company, announced he is leaving after over 20-years of service to the search marketing space. At SMX West in February 2020, I sat down with Chris to talk about his history…
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