Google said on April 6, 2021 it made a change to how it reports within Google Search Console’s performance report for image search impressions. This change is a reporting only change and there was no impact to your actual rankings in Google Search. What changed. Google said it “improved the algorithm for counting image impressions…
DetailsNow more than ever, your customers are craving a personal connection. Your email messaging connects you to your customer, and when you deliver individualized messages, you are making that relationship a strong one. Join Adrian Turner, senior personalization lead, Business Development Bank of Canada (BDC), and Leigh Price, senior manager PMM, Salesforce, for a live…
DetailsGoogle announced a new Search algorithm update it is calling the product reviews update. This update is “designed to better reward” product reviews that “share in-depth research, rather than thin content that simply summarizes a bunch of products,” a spokesperson told Search Engine Land. Reviews that are written in a way that has “insightful analysis…
DetailsIt is with tears I write this article. I weep not solely for my loss, but yours as well. I am referring, of course, to what I see as the inevitable demise of a legend, an icon, the darling of all marketing land: The keyword. Joking aside, the keyword is an entity we should pause to…
DetailsGood morning, Marketers, and SMX Create is less than a week away! I’m looking forward to ALL the sessions we have in store for you, but here are a few I think you won’t want to miss. Planning content that actually ranks with Aja Frost, Head of EN SEO at HubSpot You’ll learn how to…
DetailsYou’ve probably seen the Ocean Spray guy by now — he’s skateboarding down the road while “Dreams” by Fleetwood Mac plays when suddenly he lifts into frame a large bottle of Ocean Spray cranberry juice. He nonchalantly drinks from it, then turns to the camera to lip-sync the rest of the song. The unexpectedness and…
DetailsGoogle’s product data specification requirements ensure that all product data submitted to the Merchant Center is formatted appropriately for both successful Shopping ads and organic Shopping listings. Every year, Google updates these specifications with the aim of improving its shopping experience. The company released the 2021 updates for search marketers yesterday. Below is a list…
DetailsFindings Show 12.2% Increase in Digital Advertising, Despite COVID-19 Economic Impacts NEW YORK — April 7, 2021 — As the world grapples with the ongoing ramifications of the COVID-19 pandemic, the digital advertising sector continues to show tremendous resilience. In fact, according to the newly released “IAB Internet Advertising Revenue Report,” conducted by PwC, digital…
DetailsSearch Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, here’s what I learned from last week’s #SEOchat…
DetailsGoogle announced a couple improvements to the Google Search Console performance reports this morning. The improvements include support for regular expressions within the filters of the performance reports and also the comparison mode has improved its data filtering. Regular expressions. We’ve been expecting Google Search Console to support regular expressions for the past year or…
DetailsThe COVID-19 pandemic caused B2B marketers to make many adjustments and re-examine their strategies and processes. Thus, the B2B marketing landscape looks different now than at the beginning of last year. The pandemic caused some trends to accelerate and move to the forefront and made marketers look at others in a new light. Bearing that in mind, let’s examine…
DetailsTraditionally, businesses adopt digital asset management (DAM) solutions to centrally store content assets, organize them, and make them readily accessible for revisions and deployment. Thanks to innovations over the past years, cutting-edge and advanced DAM solutions that are dynamic are gaining popularity – adding to all of the capabilities you are looking for in a…
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