3 ways to take back control from PPC automations
When Google and the engines automate PPC tasks, you can still remain in control with “automation layering.”
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Source: IAB
Location targeting available in Google Smart Shopping campaigns
Target and exclude locations in Smart Shopping campaigns.
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Source: IAB
When parsing ‘Googlespeak’ is a distraction
It’s easy to get bogged down in every statement. This week was a good reminder to focus on the bigger picture.
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Source: IAB
How advertising rates vary by category on Amazon
You need to gain a thorough understanding of search terms for Sponsored Products and Sponsored Brands from a volume and margin perspective to bid to value effectively on Amazon.
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Source: IAB
Are small errors like worldwide targeting draining your budget? This Google Ads script can help
The script emails you a customized report to flag issues with your chosen account settings, preventing potential Google Ads catastrophes.
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Source: IAB
IAB Statement on Proposed CCPA Regulations
Today, Dave Grimaldi, Executive Vice President for Public Policy at IAB, released the following statement in response to the Office of the California Attorney General’s release of proposed implementing regulations for the California Consumer Privacy Act (CCPA): “The Interactive Advertising Bureau (IAB) is eager to work with Attorney General Becerra and his team as they…
DetailsBrightEdge promises ‘self-driving SEO’ with new Autopilot offering
Key SEO tasks can now be fully automated according to the company.
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Source: IAB
Which service-area business types perform best in local search?
New research from a dataset across seven industries that have a physical location were reviewed to answer this question.
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Source: IAB
Google showing mobile ‘search by photos’ option in selected local verticals
The new element appears to not have a fixed position but resides below the local pack, sometimes right below.
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Source: IAB
Bing launches content submission pilot
Bing is testing a feature to let some publishers not just submit URLs to the search engine but also submit content and images.
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Source: IAB
Google: Stick to structured data guidelines if you want the rich result
“Even without the structured data leading to rich results, our systems profit by understanding the pages better when they use structured data,” Mueller said.
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Source: IAB
Should you do 100% of your SEO in-house?
Here are some real-world scenarios where it can make sense to augment your in-house team with external partners.
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Source: IAB