20210729 SEL Brief
The post 20210729 SEL Brief appeared first on Search Engine Land. Source: IAB
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Killer paid search tactics that every marketer needs to know
Paid search is an efficient and cost-effective way to drive more high-intent customers to your business. If you get it right, you can drive high-value inbound calls. And once you get a potential customer to call, they convert at 10x the rate than they do online, so you might be sitting on a gold mine.…
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Twitter’s Shop Module pilot adds a product carousel to profiles
Twitter has launched Shop Modules, a dedicated section at the top of profiles where brands can showcase their products, as a pilot, the company announced Wednesday. The Shop Module pilot is currently rolling out with a handful of brands in the U.S., and only people in the U.S. who use Twitter in English on iOS…
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How to prove SEO ROI and overall business impact
Creating a winning SEO proposal for a new lead is hard work. You need to assess their SEO potential, identify the right strategy for them, and showcase the business value you can create. And then you need to explain it in a way that is meaningful for the client. A lot of proposals tend to…
Details20210728 SEL Brief
The post 20210728 SEL Brief appeared first on Search Engine Land. Source: IAB
DetailsInstagram is disabling interest and activity-based targeting of underage users
Beginning in a few weeks, advertisers will only be able to target Instagram, Facebook and Messenger users under the age of 18 (or older in certain territories) based on their age, gender and location, Instagram announced Tuesday. As such, previously available targeting options, such as those based on interests or activity on other sites or…
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Google passes on 2% “Regulatory Operating Cost” for ads served in India and Italy
Beginning on October 1, 2021, Google will include a 2% “Regulatory Operating Cost” surcharge to advertisers’ invoices for ads served in India and Italy, according to an email sent to Google advertisers on Tuesday. The surcharge applies to ads purchased through Google Ads and for YouTube placements purchased on a reservation basis. A screenshot of…
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The Americans with Disabilities Act turned 31, are your sites compliant?; Tuesday’s daily brief
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, do you work for a business that cares…
DetailsGoogle review snippets bug seems resolved
Google seems to have resolved the bug it has with showing review snippets or stars in the search results. We are now able to see the gold yellow stars for many search results in the Google Search results. Timeline. The bug began creeping into the Google Search results interface on Wednesday, July 21st based on…
Details20210727 SEL Brief
The post 20210727 SEL Brief appeared first on Search Engine Land. Source: IAB
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Is your organization failing to build authentic customer experiences?
Failing to build authentic customer experiences can lead to low engagement, growth, and loyalty. Your technology stack can be the culprit. Join experts from ActionIQ and Merkle who will share case studies of companies across industries building technology stacks that succeed in winning customers, even in complex and regulated operating environments like banking, wealth management,…
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Lowest SMX Convert rates expire Saturday
“How can my content strategy generate quality traffic?” “What’s the key to creating ad copy that converts?” “How can customer data boost landing page performance?” Get the answers to these and more essential conversion optimization questions at SMX Convert, online August 17. Early Bird rates expire at the end of this week… book now to…
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