We are excited to announce this year’s winners of the 2020 Search Engine Land Awards. For the first time since we launched this awards program, this year we are announcing a class of winners for the prestigious Search Marketers of the Year award. Your Search Marketers of the Year for 2020 are: Ashleigh Shapiro, Metric…
DetailsI recently met up with Mike Blumenthal, a long-time local SEO expert and co-founder of customer experience management platform GatherUp. We discussed Google Maps and local SEO. In this first part of our interview, included below, we talked about Mike’s history in the SEO industry and what he did prior to that. But more interestingly,…
DetailsAt its virtual SearchOn event Thursday, Google made a range of announcements about how it’s making search more sophisticated and user friendly. The company also announced that it now uses its natural language understanding BERT algorithm on almost every query to better understand search intent. Many of the announcements shared the common underlying theme that…
DetailsThe post 20201016 SEL Brief appeared first on Search Engine Land. Source: IAB
DetailsGoogle is testing ads for local businesses in Google Maps auto-suggest search results. Thibault Adda, local search specialist at Darden Restaurants, noticed and tweeted about it Thursday. As he typed a search for “Seafood restaurant,” an ad for the seafood restaurant chain Red Lobster appeared in the auto-suggest results before he completed the search query,…
DetailsAmong the slew of changes to search Google announced Thursday, we wanted to delve deeper into the passage-based indexing announcement. Passage-based indexing updates. “Very specific searches can be the hardest to get right,” said Google, “since sometimes the single sentence that answers your question might be buried deep in a web page. We’ve recently made…
DetailsBERT powers almost every single English based query done on Google Search, the company said during its virtual Search on 2020 event Thursday. That’s up from just 10% of English queries when Google first announced the use of the BERT algorithm in Search last October. In December 2019, Google expanded the use of BERT to…
DetailsWe are excited to announce this year’s list of finalists for the 2020 Search Engine Land Awards in this year’s campaign-based categories. Once again, we received an army of submissions from the search community across our 17 categories, and our judges were once again blown away at the creativity, innovation, and quality of this year’s…
DetailsMicrosoft Bing has announced the re-launch of Bing Site Explorer. Don’t be fooled, Bing Site Explorer is a complete revamp from the old version. Bing did not simply migrate the feature from the old version of Bing Webmaster Tools to the new version of Bing Webmaster Tools. Fabrice Canal from Microsoft told us, “This is…
DetailsAfter 10 months since the last update to the Search Quality Raters guidelines (PDF), Google has pushed out another update. The update came out Wednesday night. The Search Quality Raters guidelines document is now 175 pages, up from 168 at the last update on December 5, 2019. What is new? Here is a change log…
DetailsA group of companies that includes Mozilla (Firefox) and DuckDuckGo launched a privacy initiative called Global Privacy Control (GPC). A new browser specification, it’s intended to simplify and expedite consumer privacy requests under the California Consumer Privacy Act (CCPA). Publishers that have signed on include the New York Times, Washington Post and the Financial times.…
DetailsThe post 20201015 SEL Brief appeared first on Search Engine Land. Source: IAB
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