Predictive audiences in Google Analytics App + Web properties. Applications of machine learning have brought us into the era of predictive marketing in which bids, ads and targeting are optimized based on predicted outcomes. The latest sign of this in Google Analytics is the addition of predictive metrics and audiences in App + Web properties.…
DetailsIAB’s Latest Podcast Advertising Revenue Report Finds Brands Now Embrace Podcasts as Part of Annual Planning NEW YORK, NY – July 13, 2020 – U.S. podcast advertising revenues near $1 billion in 2020, according to the fourth annual IAB Podcast Advertising Revenue Report prepared by PwC. The report projects that ad revenues will increase nearly…
DetailsIn the next interview I conducted at SMX West in early 2020, I sat down with the Senior Manager of Global Engagement at Microsoft Advertising, Purna Virji. Purna is one of the most loved and respected individuals in our industry and that is not just my opinion, she won the US Search Personality Award in…
DetailsSwirl, the mobile interactive display ad format that Google started testing last year is now available globally to Display & Video 360 customers globally. Users can rotate, zoom and expand 3D elements in Swirl ads. Brands that have been testing the ads include Purina, Nissan, Adidas and Belvedere Vodka, Google said in the announcement. How…
DetailsThe global market for customer data platforms is expected to rise dramatically over the next few years. The CDP Institute pegged industry revenue for 2019 at $1 billion and it expects the sector to reach at least $1.3 billion in 2020. Meanwhile, ResearchandMarkets predicts the industry will grow from $2. billion in 2020 to $10.3…
DetailsOn July 22 to 24, Search Engine Land contributing editor, Detlef Johnson, will host a series of 90-minute educational sessions tackling developer communications and SEO-friendly coding in our livestreamed SEO for Developers series. Watch live coding demonstrations, get your questions answered by the experts and engage with other SEOs and developers over the three days.…
DetailsGoogle is updating its policies to prohibit spyware and surveillance tech products in Google Ads campaigns. including Shopping. What’s changing? Starting August 11, Google’s “Products that enable dishonest behavior” policy will be updated. This is the policy that already covers products and services designed to mislead people such as fake documents, student essays and invalid…
DetailsSure, virtual events are all the rage, but the prevailing sentiment about in-person conferences, trade shows and networking events too risky to carry out during the COVID-19 pandemic is that one day they will return. But when, exactly, is the question? We have been tracking these attitudes through our Event Participation Index, a short recurring…
DetailsWorking from home (WFH) is one of the major long-term economic and cultural shifts that will be with us long after the pandemic. Initially forced by COVID-19 to implement WFH policies, many companies are now making WFH a permanent option, including Facebook and Twitter. WFH could have a major impact on commercial real estate, urban…
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