30 second overview. Google has temporarily disabled political ads for at least a week beginning January 14. They say they plan to continually monitor and reassess the decision, so the ban could potentially extend even longer. Ads mentioning politics, impeachment, the inauguration, and the insurrection at the US Capitol will all be halted. The ban…
DetailsYelp now lets users leave feedback on local businesses’ health and safety compliance around COVID pandemic precautions. Community members can vouch that businesses are enforcing social distancing and requiring staff to wear masks. Why we care. As the COVID-19 situation continues to evolve, SMBs and local businesses want to ensure they’re communicating their safety precautions…
DetailsMake 2021 the year you implement proven analytics practices that drive more traffic, leads, and sales: Join us at SMX Report, online February 23! Grab an affordable $99 All Access pass now to unlock a structured learning journey through the most important analytics topics and platforms — from creating insight-driven Google Data Studio dashboards to…
DetailsGoogle launched a new dedicated performance report within Google Search Console for Google News publishers. This report will show on the left sidebar under the “Performance” section for any site that appears in Google News. What is the Google News performance report. This report shows you clicks, impressions and click-through-rates for your performance on Google…
DetailsGoogle announced it has made substantial updates to the coverage report within Google Search Console. Google wrote the company is “rolling out significant improvements to this report so you’re better informed on issues that might prevent Google from crawling and indexing your pages. The change is focused on providing a more accurate state to existing…
DetailsI had the opportunity to interview Phillip Thune, the CEO of Textbroker and former President of FindWhat.com. FindWhat.com was one of the original paid search advertising platforms, it competed on a much smaller scale with GoTo, which became Overture, which became Yahoo! Advertising. Ultimately the company went out of business but Google Ads clearly survived…
DetailsSchema markup—aka structured data—is a niche area of SEO that helps search engines explicitly understand the content and better match a page to a searcher’s intent. When you adopt schema markup on your website, you also become eligible for rich results. Rich results make your content stand out in the search engine result pages, helping…
DetailsDanny Sullivan of Google confirmed over the weekend that one new ranking change went live in mid-November that was from the slew of announcements at Google’s Search On event last October. Google launched the subtopics ranking feature in mid-November, Sullivan said. What is subtopics. Google said in October that subtopics rankings are “neural nets to…
DetailsAs the United States reflects on the riot that occurred on Capitol Hill on Wednesday, social media platforms have taken action against President Trump for his role in fomenting insurrection. While the outgoing president may be absent from these platforms, a stunned nation continues to react as more details regarding the event, and what’s to…
DetailsWhether you’re a small business owner or an agency that works with SMBs, you’ve likely encountered issues with low ad budgets. SMBs are often spread thin and, especially in light of business shifts due to COVID, their ad budgets are, too. However, low budgets don’t have to mean small returns for SMBs or their agency…
DetailsGoogle is now rolling out new performance reports within the Google My Business insights section. These new reports have been a long time coming with hints of it back in August and then again last month. But now these reports are live for you to access and test out. What it looks like. To access…
DetailsCollecting and analyzing data promotes better decisions and helps you be proactive in identifying, nurturing, or reversing trends. Although more data is typically considered better, a glut of data can paint a conflicting picture of how your business is performing. Key performance indicators (KPIs) help us cut through the noise and get right to what…
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