Testifying on Tuesday before the U.S. Senate Judiciary Subcommittee on Antitrust, Yelp’s SVP of Public Policy Luther Lowe made the case to open (or re-open) an investigation into Google’s treatment of third-party content in search results. The hearing was formally called “Self-Preferencing by Dominant Internet Platforms.” Here, the subject of “self-preferencing” was the local SERP.…
DetailsAnalysts expect Google and Facebook will experience ad revenue declines in travel and other industries most affected by global efforts to slow the spread of coronavirus. On the ground, marketers and media buyers have been re-evaluating their near-term advertising strategies. Loop Capital Markets analyst Rob Sanderson expects Google will see a 15% year-over-year decline in…
DetailsFormer Agency Leader Will Drive Strategy, Growth and Operational Excellence for Digital Trade Association; Will Bring the Entire Marketing-Media Ecosystem Together NEW YORK – (March 10, 2020) –The Interactive Advertising Bureau (IAB) today announced that David Cohen has been named President, the number two position at the influential digital marketing and media trade association, where…
DetailsAdvertisers on Reddit can now buy Trending Takeover ad units, the platform’s first ad type that appears in the trending section of Reddit’s Popular tab and Search dropdown. Here’s how it looks in the Popular feed on mobile: And here’s how it looks in the Search dropdown: Driving to Reddit landing pages. When a user…
DetailsIn the Quality Evaluator Guidelines, Google shares that high-quality informational content is original, accurate, comprehensive and should reflect expert consensus as appropriate. The problem is: not all brands have the time, budget or strategy to create this quality of content. Or so they think. Using UGC, we helped our nonprofit client publish more than two…
DetailsTo successfully navigate the paid search landscape, marketers need to be proactive and learn how to get the best out of the right tools to stay on top of their PPC ‘A-game’ (A for automation). This guide addresses five top Google Ads challenges and offers solutions that will help you get better results and make…
DetailsGoogle Search is now surfacing links to listen to albums on YouTube Music, Reddit user Bing_Me posted on Friday. In mobile search results, the link appears in the “Listen” carousel of streaming music services, and on desktop search results, it appears within a list of streaming services in the album’s knowledge panel. Source: Reddit user…
DetailsGoogle is asking businesses to update its Google My Business listings if the business is affected by COVID-19. Google posted a new help document describing that businesses can update their business hours, phone numbers, business descriptions and/or use Google Posts to share more information. Google’s help document. Google placed a notice at the top of…
DetailsAt SMX East last year, I sat down with Fili Wiese to talk to him about a number of topics including managing Google penalties. We also spoke about how Google penalizes web sites and touched a bit on the disavow link tool and nofollow link attribute. Fili Wiese worked for several years at Google, much…
DetailsThe folks at RankRanger are reporting that the people also ask box is showing up for 40% of queries, when just a week ago, it was showing for 52% of queries. That is a 12-point reduction and a big change. Moz is also showing a big drop in this feature showing up in Google search.…
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