Artificial Intelligence (AI) is one of the most promising, but misunderstood and underutilized technologies in B2B marketing. That’s despite the fact that there are real, practical ways modern marketers are using AI in their account-based marketing programs. From hypertargeting to personalization and creative optimization, AI is making its way into the marketer’s standard toolkit. Join…
DetailsDuring my “YouTube success stories for marketers” session at SMX East, attendees asked questions about how to leverage video assets to engage customers and broaden the reach of YouTube campaigns. Below I answer a few of the questions asked during my session. Q: We want to test paid ads on YouTube for performance, but our…
DetailsI stopped by the Brado offices right near Busch Stadium in St. Louis to sit down with the man who has the @SEO Twitter handle, A.J. Ghergich. The conversation was one of the more thought provoking conversations I had with an SEO in a while. In this interview, we talked about a number of things…
DetailsWalmart made another move in building out its e-commerce advertising offering Friday with the launch of Walmart Advertising Partners. The company named four initial ads API partners: Flywheel Digital, Kenshoo, Pacvue and Teikametrics. Why we care This signals a significant next step for Walmart Media Groups’ efforts to attract large manufacturer budgets. Companies that are…
DetailsSMX speaker, Frédéric Dubut of Bing, explains why 2020 is the year SEOs need to evaluate their intent research practices to keep up with the latest developments in deep learning and natural language processing. Below is the video transcript: Hi everyone. This is Frédéric Dubut from Bing, here to talk about some of the cool…
DetailsContributor and SMX speaker, Adam Dorfman, thinks the customer feedback ecosystem is going to play an even more important role in the coming year for businesses looking to improve operations and the customer experience. Below is the video transcript: Hi everybody, my name’s Adam Dorfman. I’m a director of product growth at Reputation.com and I’m…
DetailsIn a recent post on the SparkToro blog, Moz founder and search guru Rand Fishkin predicted that 2020 will be the year Google is transformed “from everyone’s search engine to everyone’s competitor.” Fishkin cites Google’s monopoly on web search and the trend toward zero-click searches, then outlines a dizzying range of examples to prove his…
DetailsContributor and SMX speaker, Fili Wiese, explains why it’s important to audit your website in 2020 to help search engine algorithms better understand your content. Below is the video transcript: Hello, my name is Fili. I used to work for Google and now I am at searchbrothers.com. One of the things I want to be…
DetailsIn 2019, Google shook up mobile search results pages with a redesign that introduced black “Ad” labels to text ads and favicons for organic listings. It also caused a stir in notifying some advertisers it would start handling campaign management for them. Automation continued to be a major theme. This year, it was reflected most…
DetailsThe IRS has revised its Free File agreement with online tax return software providers, requiring them to allow their Free File landing pages to be indexed by search engines and backing out of its pledge not to enter the e-file services marketplace, ProPublica reported on Monday. Why we care Strategic use of robots directives can…
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