Competitive analysis should be a regular task for anyone involved in managing PPC campaigns. Keeping up with what messaging your competitors are using, what keywords they’re bidding on, and where they’re overlapping with you are important for keeping your own campaigns on point. The Auction Insights sections in Google Ads and Microsoft Advertising offer a…
DetailsThe divide between SEO and UX is shrinking, making success in search more challenging. Evolving your SEO strategy to focus on site experience is critical. Join us on Thursday, November 12, at 2:00 pm ET, for an SEO Content Strategy webinar where our experts will discuss how to increase conversion rates, grow organic presence and…
DetailsMost of the major presidential polls were off – some way off. And while Joe Biden appears to be headed for victory, as predicted, it’s by margins considerably smaller than expected. In short, the pollsters blew it, and in a bigger way than in 2016. Every day at Search Engine Land our inboxes are…
DetailsReported losses of visibility have varied since Google’s change to limit the search queries it reports to advertisers went into effect in September. A report this week from performance agency Tinuiti, looking at dozens of large client accounts, found that there was “a significant drop” in the share of spend attributed to search queries across…
DetailsThe post 20201106 SEL Brief appeared first on Search Engine Land. Source: IAB
DetailsThe post 20201105 SEL Brief appeared first on Search Engine Land. Source: IAB
DetailsThere’s no silver bullet and it requires a solid foundation of people, process and technology to realize the much-sought-after single customer view. But it’s not out of the realm of possibility. Those are three key takeaways from a recent session at the MarTech conference featuring Reem Seghairoun of multi-brand apparel company VF Corp and Cory…
DetailsMultiple tech companies announced quarterly earnings on the same day last week, including Apple, Google, Amazon and Facebook. Apple is the only company in the “antitrust quartet” that doesn’t formally report ad revenue, although third party estimates argue that Apple might bring in $2 billion this year from search ads. Google, Facebook and Amazon each…
DetailsThe post 20201104 SEL Brief appeared first on Search Engine Land. Source: IAB
DetailsMarketers currently using Customer Data Platforms (CDPs) consider these platforms nearly as valuable as CRMs and DMPs when it comes to wringing value out of their customer data. That’s according to a survey of U.S. marketers using CDPs in companies with more than $500M of revenue annually, which was undertaken in July and August by…
DetailsWhile most people are focused Tuesday on the U.S. presidential election, Californians are voting (or have voted) on ballot proposition 24, the California Privacy Rights Act of 2020 (CPRA). Known in some quarters as “CCPA 2.0,” CPRA was intended by its sponsors to expand and strengthen CCPA. CPRA will probably pass. Polling suggests it’s likely…
DetailsA couple of weeks ago, Google released an excellent movie (as we mentioned in our newsletter) about how search works. We highly recommend you watch it. One portion of that video goes through Google’s launch of BERT, which was internally referenced as the DeepRank project. DeepRank is live. To be clear, DeepRank did get “launch…
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