Let’s say your site was flagged by Google search as having a security issue, be it malware or maybe your site appeared to be hacked. Google is now testing a feature to let you request that Google review the site and the specific security issue if you think Google mistakenly identified your site as having…
DetailsWith more than 80 million customer calls a month being driven by Google search ads, there’s an enormous opportunity to leverage call analytics to maximize that engagement into conversions. The technology can also eliminate wastes of time, resources and money. “We’re talking about eliminating underperforming campaigns, those campaigns that are not driving the outcomes that…
DetailsIn our ongoing coverage of Bing’s search ranking factors, which the company listed out when it published its new webmaster guidelines, I asked the search company about its indexing benchmarks: Does Bing index everything or does a site or a page have to meet a specific quality threshold for it to be indexed by Bing? This is…
DetailsBack to school can often look different state by state and school district by school district, but one thing we know is this year’s back to school season will not be anything like what we have seen in the past. With COVID-19 cases increasing across the United States, states and local school districts are responding in…
DetailsRead a complimentary copy of the latest Forrester Wave™: Mobile Engagement Automation, Q3 2020 report and understand the vendor landscape. The mobile-first consumer is different. They are tech-savvy and are aware that brands collect a ton of data about their tastes, preferences, likes, and more. They expect marketers to use these insights and then engage…
DetailsGoogle has launched a new AdSense reporting page, the company announced Tuesday. The new Reports page will be rolling out in phases and it could be up to two weeks before it reaches all publishers. The new AdSense Reports page (top) and the old one that will be phased out at the end of September…
DetailsIn our ongoing coverage of Bing’s search ranking factors, which the company listed out when it published its new webmaster guidelines, I sat down with Bing to talk to them about some of those factors. This is from our interview with Microsoft’s Christi Olson and Fabrice Canal, on Live with Search Engine Land about What SEOs need to…
DetailsIt’s no secret to paid search marketers that COVID-19 has hugely impacted performance and advertisers’ ability to spend on paid search marketing in ways varied across industries and business situations. There have been plenty of articles written on some of these shifts. Here I’d like to talk about the 2020 trends affecting paid search marketers…
DetailsThere is still considerable gender inequality in SEO. In 2015, female SEOs represented about 30% of the industry, according to a survey from Moz. That percentage hasn’t budged in five years, according to a new global survey of 652 SEOs from Nicole DeLeon’s North Star Inbound. Men represented 68.4% of survey respondents, while women were…
DetailsTo our friends in the search community — we’ll keep this short and sweet: The Early Bird pricing deadline for the 2020 Search Engine Land Awards is THIS Friday, August 28 at 11:59pm PST! After our Early Bird period ends, the final deadline before the entry period closes will be Friday, September 4 at 11:59pm…
DetailsGina Garrubbo named Vice Chair NEW YORK, NY — August 24, 2020 — Interactive Advertising Bureau (IAB), the national trade association for the digital media and marketing industries, announced today that Rik van der Kooi, Corporate Vice President at Microsoft Advertising, has been named interim Chair of its Board of Directors, effective immediately. van der…
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