20210825 SEL Brief
The post 20210825 SEL Brief appeared first on Search Engine Land. Source: IAB
DetailsGoogle confirms it changed how it creates titles for search result listings
Google has confirmed that the search engine has changed how it creates titles for the search result listings. Google said “last week, we introduced a new system of generating titles for web pages.” What changed. Previously, Google often used the query the searcher entered into the search box when formulating the title of the search…
DetailsGoogle link spam update done rolling out
Google has completed the rollout of the link spam update it started just over four weeks ago. “The link spam update is now complete,” Danny Sullivan said via the Google Search Liaison account. What took so long. Google originally said this update would “roll out across the next two weeks.” But as you can see,…
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PPC campaign launch checklist
Launching and managing a successful digital advertising campaign takes time and planning. This primer will help orient you along the way. Key areas covered include: Audience: Who are you trying to reach and why? Consider demographics, top concerns / problems your offerings can solve, and awareness level of your brand and your offerings. Goals: What are your…
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Delta variant has marketers less eager to return to in-person events this year
Dubai, UAE – June 21-24, 2021: Scene at Arab Health 2021 – the largest healthcare trade exhibition in the Middle East – held at Dubai World Trade Centre during the global Covid-19 pandemic. A new wave of caution for in-person gatherings is sweeping over marketers as the COVID-19 Delta variant is causing cases to spike,…
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Google Shopping issues in the UK lead to sharp KPI declines
Chatter on LinkedIn and Twitter indicates that many advertisers in the UK and beyond are experiencing a bug with Google’s Smart Shopping campaigns. Advertisers have gone to the Google Ads Help forum, Twitter, and LinkedIn to ask if they’re the only ones. The issue. Impressions and spend have dropped in Smart Shopping for many UK…
DetailsMessy SEO Part 1: Navigating a site consolidation migration
Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and optimization of websites, using MarTech’s new domain as a case study. Walking into any new SEO project presents marketing strategists with unique challenges. Different website properties need solutions tailored to their specific issues. And with so many things to…
DetailsGoogle made 4,500 changes to search in 2020
Google has updated the How Google Search Works website portal today and with that informed us that the search company made 4,500 “improvements” to search in 2020. “There have been 4,500 such improvements in 2020 alone,” the company said. 4,500 changes. Google said in the year 2020, Google made 4,500 updates to Google Search. These…
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SERP trends of the rich and featured: Top tactics for content resilience in a dynamic search landscape
These days, there is a lot going on at the top of the SERP. New features, different configurations, variations for devices and challenges for specific verticals pop up every day. Seasoned SEOs will tell you that this is ‘not new’, but the pace of change can sometimes pose a challenge for clients and webmasters alike. …
Details20210823 SEL Brief
The post 20210823 SEL Brief appeared first on Search Engine Land. Source: IAB
Details20210820 SEL Brief
The post 20210820 SEL Brief appeared first on Search Engine Land. Source: IAB
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Advertisers can adjust conversion values in Smart Bidding in the coming weeks
“You can adjust conversion values based on characteristics like location, device, and audience. By applying a rule to these characteristics, you can adjust conversion values to align more closely with your business outcomes,” said Stephen Chang, Product Manager, Google Ads in an announcement. This added feature means that businesses can use their inherent knowledge of…
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