The dust has settled on another holiday shopping season, and now it’s time to evaluate and analyze what went right for advertisers. As usual, brands and agencies turned to the tried and true ad channels — paid search, display, social, native, the list goes on — to (hopefully) drive as many shoppers to convert as…
DetailsAt the end of this week’s SMX West conference in San Jose, I’m leaving Third Door Media. This is a positive move, and I’m looking forward to TDM’s continued growth and success during the coming years. This journey started when I first met Danny Sullivan in 1998, at the Internet Librarian conference in San Diego.…
DetailsGoogle is testing more granular options for tracking website conversion actions in Google Ads. The new options were spotted by Yatin Mulay of Zen Online Marketing. It’s not clear how widespread this is, but we’re seeing the set of options that Mulay shared in some accounts as well. @GoogleAds testing much more granular conversion categories.…
DetailsHow do you create omnichannel experiences that align best with your audience to meet them where they actually are, not where you intend for them to be? And how do you, as a marketer, keep pace with your organization’s growing volume of consumer data touchpoints and increasingly complex martech stack? Join our journey orchestration and…
Details“We strongly recommend that any user who can edit campaigns should be certified,” Google. There is a lot about the coming changes to the Google Partners program eligibility requirements that agencies aren’t happy about. Among them, the requirement that at least 50% of the eligible users listed in their manager accounts will need to earn…
DetailsJanuary 2020 felt like a turning point. CCPA went into effect, Google Chrome became the latest browser to commit to a cookie-less future and, after months of analytics folks sounding the alarm, digital marketers sobered to a vision of the future that looks quite different than today. This article is not a complete history of…
DetailsMicrosoft recently announced a new “extension” as part of an update to its Office 365 ProPlus software that forcibly changes company-wide Chrome and Firefox search engine defaults to Bing search, automatically, from what is likely set to Google. After considerable backlash, the company is reversing course, a bit. In a predatory fashion, the extension automatically…
DetailsPaid search is a highly-competitive marketplace, with more than 160 billion monthly Google searches and 95.3% of clicks going to the top four results. Digital ad spend worldwide is expected to reach over $375 billion by 2021, so the pressure is on to boost performance and increase conversions. To successfully navigate the paid search landscape…
DetailsFor my first post on Search Engine Land, I’ll start by quoting Ian Lurie: Log file analysis is a lost art. But it can save your SEO butt! Wise words. However, getting the data we need out of server log files is usually laborious: Gigantic log files require robust data ingestion pipelines, a reliable cloud…
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