Just days before the 2020 Presidential election, we reported that Joe Biden was outperforming Donald Trump on social media by certain key metrics. Despite the penetrating volume of Trump’s Twitter feed, Biden was earning more interactions per tweet, and far more interactions per user. Not only was Biden winning on Twitter, but his campaign was…
DetailsSearch Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and let’s talk about analytics. I was watching…
DetailsBack in May 2020, Google announced that Core Web Vitals would become a part of Google’s algorithms in 2021, but told site owners that “there is no immediate need to take action.” By November 2020, Google revealed that this update would take effect in May 2021, so for site owners and SEOs across the world,…
DetailsThe pandemic has fundamentally changed buyer behavior and disrupted the local search marketing industry. As 2021 is poised to be one of the most interesting years for search yet, how can advertisers and marketers navigate this evolving, more localized search landscape and get it right? If you have been left wondering how to stay up-to-date…
DetailsSearch Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, SEOs and PPCs or whatever titles you may…
DetailsGoogle is rolling out the messaging functionality within the Google My Business desktop interface. This is not fully live yet, but many can see it, including myself. Previously, messaging was available through the Google My Business mobile app, but not within the Google My Business desktop interface. What it looks like. When you login to…
DetailsA Google Ads setting allowed businesses to potentially exclude nonbinary gender audiences, according to The Markup. The publication found examples across YouTube and search where advertisers could exclude audiences based on “unknown gender.” This form of discrimination is against Google’s own personalized advertising policy. “We will be implementing an update to our policy and enforcement…
DetailsGoogle announced on Twitter that in November 2020 it has released an update to Google Image Search that reduces duplicative images in the image search results: “We made an improvement to Image Search to reduce duplicate images, so that we can display others that are relevant yet visually distinct.” Visually distinct. Google has said the…
DetailsIn October 2020, Google announced passage indexing, a new way of Google ranking specific passages from a web page in search. Google has updated us that passage ranking, as they are now properly calling it, went live on Wednesday, February 10, 2021, in the afternoon Pacific Time for queries in the US in English. What…
DetailsJamar Ramos got into search marketing the way many of us did–on accident. Ramos admits he struggled through school at first, but understood the importance of a degree in breaking into the content industry. “I realized my pay was going to be limited by the limited education. People could look at that I don’t have…
DetailsPreviously in beta, Google Ads announced its updated lead form extension which pops up a form directly from a click on an ad in search, Video, and Discovery. If opted into, it means that when a user clicks a headline from an ad, the lead form appears in the SERP instead of requiring users click…
DetailsSearch Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, it’s my day to hop into your inbox…
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