Google ramps up investment in wearable technology, enters deal to buy Fitbit for $2.1 billion
Fitbit-successor wearables will be Assistant-centric devices, supported by BERT. Please visit Search Engine Land for the full article. Source: IAB
DetailsHelp us chart Amazon’s growth as an advertising platform
Please fill out our survey to help us understand how marketers are prioritizing Amazon and other digital commerce advertising platforms. Please visit Search Engine Land for the full article. Source: IAB
DetailsSEO best practices support ADA compliance for digital accessibility
Collaboration among SEOs, web developers and content teams are needed to ensure websites are compliant with the standards of accessible design. Please visit Search Engine Land for the full article. Source: IAB
DetailsGoogle launches Site Kit plugin for WordPress
WordPress users can see data pulled from various Google products. Please visit Search Engine Land for the full article. Source: IAB
DetailsStudy: Killing ‘review gating’ doesn’t hurt scores and grows overall volume
GatherUp’s examination of internal data shows benefits of inclusive process. Please visit Search Engine Land for the full article. Source: IAB
DetailsSMX Advanced Overtime: Your questions answered about webspam and penalties
Bing’s Frédéric Dubut and ex-Googler Fili Wiese covered a wide range of questions in Seattle and will be sharing more insights at SMX East. Please visit Search Engine Land for the full article. Source: IAB
DetailsGoogle doesn’t have an ‘ideal’ page speed
The most meaningful speed metric depends on how users interact with your site, said Google’s Martin Splitt. Please visit Search Engine Land for the full article. Source: IAB
DetailsHere’s how to leverage long-tail keywords for your SEO
Thinking about long-tail keywords for local search, intent and conversational language can help your SEO efforts. Please visit Search Engine Land for the full article. Source: IAB
DetailsAchieving 3.7 Google My Business rating stars delivers highest conversion boost, study finds
Replying to a third of reviews may increase conversions by 80% for enterprise locations. Please visit Search Engine Land for the full article. Source: IAB
DetailsGoogle Merchant Center updates rolling out ahead of holiday push
Automated feeds, Surfaces on Google and automated image corrections are among the latest features for sellers. Please visit Search Engine Land for the full article. Source: IAB
DetailsVideo: Eric Enge on Google advice vs. real-world SEO experience
We also discussed how to build out successful content and manage client expectations. Please visit Search Engine Land for the full article. Source: IAB
DetailsAre TrueView video discovery ads the better option for your brand?
Discovery ads require a strategy for a different type of use-case that can be helpful to your business goals. Here’s when it works. Please visit Search Engine Land for the full article. Source: IAB
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