We’re thrilled to announce that Danny Sullivan — yes, the Danny Sullivan — will be keynoting SMX Advanced 2020! This will be Danny’s first time returning to the SMX stage since joining Google in October 2017. In his keynote, Danny will share details about his transition from writing about Google to working at Google as…
DetailsGoogle has added Siri Shortcuts for its search, Gmail, Drive and YouTube apps on iOS, the company announced Thursday. Users can take actions within the corresponding Google app through Siri by saying trigger phrases, such as “search with Google.” Source: Google. Why we care Making Google apps more accessible on iOS devices may attract or…
Details“Something is very broken,” is the sentiment being expressed today by some local SEOs who are seeing their Google Posts rejected. The primary culprit appears to be pictures that don’t conform to Google’s image guidelines. Widespread issue. The Google My Business Help forum and Local Search Forum are abuzz with many SEO complaints. Some SEOs,…
DetailsThis post originally appeared on chiefmartec.com. I spend a lot of time debating dichotomies with myself: The classic: is martech consolidating or expanding? Should you centralize or decentralize marketing, automate or humanize it? Should you practice agile or waterfall approaches to martech product adoption? Should you buy more martech tools or better use the ones…
DetailsGoogle is opening up more inventory to standard Shopping campaigns. Product Shopping and Showcase Shopping ads will be eligible to show on Gmail — as well as YouTube and Discover feed — starting the week of March 4 when those campaigns are opted into the Display Network, Google announced Thursday. Google had already extended Showcase…
DetailsGoogle Ads generates billions of phone calls to businesses every week. While these calls can be your most valuable leads and conversions, they are often the most difficult to optimize. But they don’t have to be. Make 2020 the year you take control of your call channel. Join phone call conversion experts from Google and…
DetailsIn the early goings of Amazon’s advertising platform, most advertisers looked to it as another source of ad inventory that should be focused on direct response. This is in large part due to Sponsored Products typically being the first format brands wade into, and that format produced a whopping 13% conversion rate for the median…
DetailsGoogle Maps is probably the company’s second most important product after Search. One of the more remarkable things about it is: a $63 billion company like Uber would probably not be possible without it. Refreshed app, new features. There’s also the fact that Google Maps has more than one billion monthly active users and can…
DetailsOne of the biggest challenges an SEO faces is one of focus. We live in a world of data with disparate tools that do various things well, and others, not so well. We have data coming out of our eyeballs, but how to refine large data to something meaningful. In this post, I mix new…
DetailsThe U.S. Justice Department (DOJ) is talking with multiple publishers and ad-tech companies as it scrutinizes Google’s third-party ad tools, as part of the DOJ’s antitrust investigation, the Wall Street Journal reported Wednesday. Companies the DOJ has reached out to include the New York Times, Gannett, Condé Nast, Oracle, Yelp and DuckDuckGo among several others.…
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