Facebook announced the ability to publish hours updates and service changes on Facebook Pages Friday. Businesses can mark themselves “temporarily closed” (as with Google My Business) or communicate other types of changes, which respond to the coronavirus outbreak (e.g., takeout, online classes or e-commerce offerings). Businesses can also pin posts to the top of their…
DetailsAmazon has released product targeting for Sponsored Display ads. Merchants can now target similar or complementary products and categories via Seller Central. Product discovery targeting. With new options, for example, you could target running shoe ads to appear on category pages for running shorts, says Amazon. Similarly, you can cross-promote your own products. “If you…
DetailsIf you want a prospect to become familiar with your brand and primed to make a purchase, or to re-engage lost shoppers who’ve abandoned their online shopping carts, ad retargeting is a key strategy for digital marketers who want to make the most of their ad spend. Your brand may already be engaged in some…
DetailsGoogle has released a new developer document with advice on generating structured data with JavaScript. It offers more direction on this topic, something SEOs have been seeking for a while from Google. Previously, SEOs, and sometimes even Google, cautioned to shy away from using structured data in JavaScript. Applications. Google said, “There are different ways…
DetailsBeginning April 6, data-vocabulary.org structured data markup will be ineligible for Google rich results. Site owners must switch to schema.org markup if they want to maintain Google rich result eligibility. The company announced the coming change in January. Why we care If you haven’t converted to schema markup for your structured data, your rich results…
DetailsIt’s a challenging time to be a marketer. Consumers are distracted, financial futures uncertain and volatility all but a guarantee. It’s a time when self awareness, realism and tact are crucial for success. We need to move fast, but controlled. Tomorrow is going to be different from yesterday, and two days from now different from…
DetailsThis might be the greatest upheaval that the digital marketing industry has ever seen. There’s no doubt that online methods are more important than ever, but consumer demand is drying up. Many clients have requested contract pauses, and signing new contracts will be difficult. It’s hard to find an agency or business that hasn’t seen…
DetailsMobile location data is a versatile tool for marketers; it can act as a kind of real-world cookie substitute, help define audiences, provide competitive insights and enable online-to-offline attribution. And it’s now being deployed in the service of virus tracking as well as offering a near real-time look at the condition of the (offline) economy.…
DetailsOn Live with Search Engine Land Wednesday, veteran search marketers Brad Geddes, co-founder of AdAlysis, Michelle Morgan, director of client services at Clix Marketing, and Matt Van Wagner, president of Find Me Faster shared what B2B advertisers are seeing, how they’re managing campaigns and what the “new normal” will look like when the pandemic ends.…
DetailsSMX Overtime is part of our SMX speaker series from SMX presenters who answer questions from attendees on a variety of topics. In February, I had the pleasure of speaking at SMX West about the ins and outs of top-of-funnel search campaigns. Since then, I’ve had a few follow-up questions come in, which I’ve answered…
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