Google doesn’t have an ‘ideal’ page speed
The most meaningful speed metric depends on how users interact with your site, said Google’s Martin Splitt. Please visit Search Engine Land for the full article. Source: IAB
DetailsHere’s how to leverage long-tail keywords for your SEO
Thinking about long-tail keywords for local search, intent and conversational language can help your SEO efforts. Please visit Search Engine Land for the full article. Source: IAB
DetailsAchieving 3.7 Google My Business rating stars delivers highest conversion boost, study finds
Replying to a third of reviews may increase conversions by 80% for enterprise locations. Please visit Search Engine Land for the full article. Source: IAB
DetailsGoogle Merchant Center updates rolling out ahead of holiday push
Automated feeds, Surfaces on Google and automated image corrections are among the latest features for sellers. Please visit Search Engine Land for the full article. Source: IAB
DetailsVideo: Eric Enge on Google advice vs. real-world SEO experience
We also discussed how to build out successful content and manage client expectations. Please visit Search Engine Land for the full article. Source: IAB
DetailsAre TrueView video discovery ads the better option for your brand?
Discovery ads require a strategy for a different type of use-case that can be helpful to your business goals. Here’s when it works. Please visit Search Engine Land for the full article. Source: IAB
DetailsBuild a sound foundation to scale your Facebook campaigns
SMX East speaker Zenia Johnson outlines two top priorities for Facebook CBO: account structure and testing. Please visit Search Engine Land for the full article. Source: IAB
DetailsGoogle’s Q3 ad revenue growth propelled by mobile search, YouTube
Ad revenues were $33.9 billion in the third quarter of 2019. Please visit Search Engine Land for the full article. Source: IAB
DetailsYou’re about to miss Search Marketing Expo
SMX East kicks off in two weeks! Will we see you there? Please visit Search Engine Land for the full article. Source: IAB
DetailsParse.ly looks to solve content marketing attribution challenges
A conversions report details which content converts the most users, which content contributes to the most conversions and the types of conversions. Please visit Search Engine Land for the full article. Source: IAB
DetailsWhat does Google Maps ‘incognito mode’ mean for businesses?
Google is giving consumers more control to opt-out but likely priming the market for more ambitious advertising products in Maps. Please visit Search Engine Land for the full article. Source: IAB
DetailsWhy you may not have noticed the Google BERT update
Don’t try to optimize for BERT, try to optimize your content for humans. Please visit Search Engine Land for the full article. Source: IAB
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