Automation and machine learning have tremendous potential to help all of us in marketing. But at the moment a lot of these tools are inaccessible to people who can’t code or who can code a bit but aren’t really that comfortable with it. What often happens is that there ends up being one or two…
DetailsIAB members can view the report here. The fastest-growing brands of 2021 will be storeless, data-rich, live, participatory, entertaining, localized, and streaming. NEW YORK — November 9, 2020 – Eight months in quarantine have accelerated the United States’ transition to a “storeless” Direct Brand Economy five times faster than pre-pandemic rates. That is just one…
DetailsYour chance to save up to $100 off your Search Marketing Expo pass expires this Saturday night. Join us online, December 8-9, to access 45+ expert-led sessions, two forward-thinking keynotes, live Q&A with speakers, and on-demand access for just $199. Bundle with a two-day, interactive workshop for just $379! Secure your pass now to save…
DetailsHey marketers, it’s time to start planning your New Year’s ad campaigns. Especially if you’re in an industry like fitness, wellness, sports or subscription services — essentially anything that ties into the “New Year, New You” mindset. Traditionally 12% of gym-goers sign up in January, but with this year’s brick-and-mortar health restrictions in place, chances…
DetailsThe post 20201109 SEL Brief appeared first on Search Engine Land. Source: IAB
DetailsFacebook Ads has earned a reputation for being particularly glitchy and unpredictable. Over the past 12 to 18 hours, many advertisers experienced issues with temporary ad disapprovals and accounts being disabled. I’m just sitting in front of the computer watching accounts be disabled one by one. — Ameet Khabra ✊✊🏻✊🏼✊🏽✊🏾✊🏿 (@adwordsgirl) November 6, 2020 “This…
DetailsEver wish you had a crystal ball? Want to know exactly how much you’ll spend next year – and how much revenue and profit that spend will generate? In this e-book, Omnitail walks you through completing a sales and spend forecast using a square root model, to help you measure the impact of your ad…
DetailsCompetitive analysis should be a regular task for anyone involved in managing PPC campaigns. Keeping up with what messaging your competitors are using, what keywords they’re bidding on, and where they’re overlapping with you are important for keeping your own campaigns on point. The Auction Insights sections in Google Ads and Microsoft Advertising offer a…
DetailsThe divide between SEO and UX is shrinking, making success in search more challenging. Evolving your SEO strategy to focus on site experience is critical. Join us on Thursday, November 12, at 2:00 pm ET, for an SEO Content Strategy webinar where our experts will discuss how to increase conversion rates, grow organic presence and…
DetailsMost of the major presidential polls were off – some way off. And while Joe Biden appears to be headed for victory, as predicted, it’s by margins considerably smaller than expected. In short, the pollsters blew it, and in a bigger way than in 2016. Every day at Search Engine Land our inboxes are…
DetailsReported losses of visibility have varied since Google’s change to limit the search queries it reports to advertisers went into effect in September. A report this week from performance agency Tinuiti, looking at dozens of large client accounts, found that there was “a significant drop” in the share of spend attributed to search queries across…
DetailsThe post 20201106 SEL Brief appeared first on Search Engine Land. Source: IAB
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