Google has added Display ads to its Google Ads attribution reporting as an open beta, the company announced Thursday. Last year, the company streamlined its attribution reporting and included YouTube ads to it, also in beta. How to opt-in. Eligible advertisers can opt-in to Display ads in attribution reports by going to the Measurement >…
DetailsThe Ottawa-based global ecommerce platform yesterday announced striking financial results, with Q4 revenue up 94% YoY. Merchant Solutions revenues grew 117% (these are solutions Shopify offers in addition to its subscription platform, like payments and shipping). Sales on the Shopify platform surpassed $5 billion during the holiday period. Full year revenue for 2020 showed an…
DetailsGoogle announced today that RSAs will officially become the default ad type for Search campaigns in Google Ads, though expanded text ads can still be created. RSAs allow advertisers to input multiple headlines and ad copy variations, and Google Ads uses machine learning to determine which variations to use based on what queries people are…
DetailsSearch Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and let’s talk Clubhouse… again. If you’re tired…
DetailsNew Speakers Joining the Conference Are Stacey Abrams (Fair Fight), The Honorable James E. Clyburn (D-SC 6th District), Conny Braams (Unilever), FCC Commissioner Nathan Simington, Heidi Browning (National Hockey League), Marisa Thalberg (Lowe’s), Albert Cheng (Amazon Studios), Jerry Dischler (Google), Danielle Lee (NBA), Brian Stetler (CNN) NEW YORK, NY (February 18, 2021) – Interactive Advertising…
DetailsIf you check out your core web vitals report within Google Search Console over the next day or two, you may start to see a lot more green scores. This is not necessarily because of anything you may have done to improve your site metrics. It may be because Google made a small change to…
DetailsConsumer behavior has fundamentally changed and put local search well and truly on the map. Due to restrictions on movement, more and more consumers realize the ease and opportunity of online search and purchase. Individuals want a tailored search view with results that are relevant to where they are at that very moment. To win…
DetailsSearch Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, let’s pick up where we left off. Last…
DetailsGoogle’s search choice screen was introduced nearly a year ago. It was created as a way to appease the European Commission after it fined the company €4.3 billion (roughly $5 billion), the largest antitrust fine the commission has ever imposed. Looking at a chart of mobile search market share in Europe, you wouldn’t be able…
DetailsGoogle announced today that the deadline to adopt parallel tracking for Video ad campaigns is April 30. Parallel tracking for Search campaigns took effect in 2018, so this announcement specifically applies just to Video campaigns. What is parallel tracking. Parallel tracking is a form of campaign click measurement that’s meant to speed the loading process…
DetailsJoin hundreds of search marketers next week to learn how to transform your data into actionable insights that drive more traffic, leads, and sales: Attend SMX Report online, February 23, for just $149! Your All Access pass will unlock a guided educational journey programmed by the Search Engine Land experts that will teach you how…
DetailsSearch Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and let’s talk Core Web Vitals, Since Google…
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